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Tony Brown: Building the next generation of mobile services
Tony Brown: Building the next generation of mobile services
Tony Brown: Building the next generation of mobile services
Tony Brown: Building the next generation of mobile services
Tony Brown: Building the next generation of mobile services
Tony Brown: Building the next generation of mobile services
Tony Brown: Building the next generation of mobile services
Tony Brown: Building the next generation of mobile services
Tony Brown: Building the next generation of mobile services
Tony Brown: Building the next generation of mobile services
Tony Brown: Building the next generation of mobile services
Tony Brown: Building the next generation of mobile services
Tony Brown: Building the next generation of mobile services
Tony Brown: Building the next generation of mobile services
Tony Brown: Building the next generation of mobile services
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Tony Brown: Building the next generation of mobile services

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Tony Brown …

Tony Brown

Director of Product, Newsy

As director of product for Newsy, Tony has overseen the development of systems that have grown to deliver over one billion video streams per year, including a full suite of mobile apps that have earned wide recognition. Newsy was acquired by the E.W. Scripps Company in January 2014. Tony is a University of Missouri alumnus.

Published in: News & Politics
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Transcript

  • 1. Building the next generation of mobile services Tony Brown
  • 2. getting my start in mobile
  • 3. pumped money, resources into native mobile apps while ignoring our mobile web and web viewed platforms as silos rather than as a funnel seo suffered, design became stale an evolving mobile strategy
  • 4. web as a first impression platform remains the most common entry point for push marketing social media email newsletter
  • 5. bandwidth and data use in context
  • 6. 6% 13% 17% 19% 45% Morning Before Work (24) After Work or Fixing Dinner (10) Before Bed or In Bed (9) Killing Time (7) While Doing Household Chores (3)
  • 7. dynamic streaming ! ! bandwidth content bitrate
  • 8. stratification and multiple standards not just an Android problem
  • 9. case study arm64 compatibility in Newsy for iOS
  • 10. caching and reliability striking a balance between beauty and data responsibility
  • 11. analytics moving away from big data and toward actionable data vanity metrics versus advanced metrics video views per share views per person per session impressions per user per session
  • 12. machine learning and personalization customizing the delivery of content on a truly 1:1 level preference of content location device
  • 13. push notifications landing on the virtual doorstep

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