Brian Kratzer, How photography and multimedia can breathe life into your election reporting
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Brian Kratzer, How photography and multimedia can breathe life into your election reporting

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Brian Kratzer, director of photography at the Columbia Missourian, spoke about how photography and multimedia can breathe life into your election reporting at RJI's "Down-home Democracy: Empowering ...

Brian Kratzer, director of photography at the Columbia Missourian, spoke about how photography and multimedia can breathe life into your election reporting at RJI's "Down-home Democracy: Empowering Citizens With Outstanding Coverage of Local Elections" on Friday, Jan. 31, 2014.

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  • What are the expected photos of politicians?Politicians at podiumsPoliticians at forums
  • What are the expected photos of politicians?Politicians at podiumsPoliticians at forums
  • What are the expected photos of politicians?Politicians at podiumsPoliticians at forums
  • What are the expected photos of politicians?Politicians at podiumsPoliticians at forums
  • Why might these images be expected? Photographing a human in place is easy. This is the expected script some people hope you settle for.
  • What are the expected photos of politicians?Politicians at podiumsPoliticians at forums
  • What are the expected photos of politicians?Politicians at podiumsPoliticians at forums
  • What are the expected photos of politicians?Politicians at podiumsPoliticians at forums
  • You have to go beyond the podium and Go beyond the candidate forum photography.
  • You have to go beyond the podium and Go beyond the candidate forum photography.
  • You have to go beyond the podium and Go beyond the candidate forum photography.
  • Now, there is a benefit to a forum. You an efficiently get mugshots of each person for the files. This archive of head shots will pay off daily. You can’t stop there.
  • Now, there is a benefit to a forum. You an efficiently get mugshots of each person for the files. This archive of head shots will pay off daily. You can’t stop there.
  • When I assign a forum or speaker, the last photo I hope to run is a podium photo. Photographers are coached to arrive early or stay after in order to photograph the person shaking hands or meeting with people.
  • When I assign a forum or speaker, the last photo I hope to run is a podium photo. Photographers are coached to arrive early or stay after in order to photograph the person shaking hands or meeting with people.
  • When I assign a forum or speaker, the last photo I hope to run is a podium photo. Photographers are coached to arrive early or stay after in order to photograph the person shaking hands or meeting with people.
  • When I assign a forum or speaker, the last photo I hope to run is a podium photo. Photographers are coached to arrive early or stay after in order to photograph the person shaking hands or meeting with people.
  • Fight the scripted event. Don’t settle for the candidate in front of a Banner Or flag
  • Fight the scripted event. Don’t settle for the candidate in front of a Banner Or flag
  • Fight the scripted event. Don’t settle for the candidate in front of a Banner Or flag. This is still
  • Can you convince candidates to let down their barriers?
  • What do the candidates do for fun? Do they have hobbies, families and jobs? What’s their history to the region? What makes them so special and why should your readers care about them?
  • What do the candidates do for fun? Do they have hobbies, families and jobs? What’s their history to the region? What makes them so special and why should your readers care about them?
  • What do the candidates do for fun? Do they have hobbies, families and jobs? What’s their history to the region? What makes them so special and why should your readers care about them?
  • What do the candidates do for fun? Do they have hobbies, families and jobs? What’s their history to the region? What makes them so special and why should your readers care about them?
  • What do the candidates do for fun? Do they have hobbies, families and jobs? What’s their history to the region? What makes them so special and why should your readers care about them?
  • I was brainstorming ideas for the November 2012 elections and came up with the idea of doing a photo column on the campaigns and scenes of the election season. The plan? To brand a series of documentary photo stories on candidates and related themes that would publish in the weeks before the election.
  • I was brainstorming ideas for the November 2012 elections and came up with the idea of doing a photo column on the campaigns and scenes of the election season. The plan? To brand a series of documentary photo stories on candidates and related themes that would publish in the weeks before the election.
  • I was brainstorming ideas for the November 2012 elections and came up with the idea of doing a photo column on the campaigns and scenes of the election season. The plan? To brand a series of documentary photo stories on candidates and related themes that would publish in the weeks before the election.
  • I was brainstorming ideas for the November 2012 elections and came up with the idea of doing a photo column on the campaigns and scenes of the election season. The plan? To brand a series of documentary photo stories on candidates and related themes that would publish in the weeks before the election.
  • We assigned one photographer to each candidate. The photographers had to explain up front the idea and what the expectations would be. We were looking for real situations. Nothing needed to be staged. This was their chance to be shown as politicians, parents, workers or whatever our time together was going to bring. If there was pushback we were prepared to list the other candidates who were opening their pubic lives to us. We didn’t have to resort to that, but we did learn that not all candidates are exciting individuals. 
  • We assigned one photographer to each candidate. The photographers had to explain up front the idea and what the expectations would be. We were looking for real situations. Nothing needed to be staged. This was their chance to be shown as politicians, parents, workers or whatever our time together was going to bring. If there was pushback we were prepared to list the other candidates who were opening their pubic lives to us. We didn’t have to resort to that, but we did learn that not all candidates are exciting individuals. 
  • We assigned one photographer to each candidate. The photographers had to explain up front the idea and what the expectations would be. We were looking for real situations. Nothing needed to be staged. This was their chance to be shown as politicians, parents, workers or whatever our time together was going to bring. If there was pushback we were prepared to list the other candidates who were opening their pubic lives to us. We didn’t have to resort to that, but we did learn that not all candidates are exciting individuals. 
  • I was brainstorming ideas for the November 2012 elections and came up with the idea of doing a photo column on the campaigns and scenes of the election season. The plan? To brand a series of documentary photo stories on candidates and related themes that would publish in the weeks before the election.
  • I was brainstorming ideas for the November 2012 elections and came up with the idea of doing a photo column on the campaigns and scenes of the election season. The plan? To brand a series of documentary photo stories on candidates and related themes that would publish in the weeks before the election.
  • I was brainstorming ideas for the November 2012 elections and came up with the idea of doing a photo column on the campaigns and scenes of the election season. The plan? To brand a series of documentary photo stories on candidates and related themes that would publish in the weeks before the election.
  • I was brainstorming ideas for the November 2012 elections and came up with the idea of doing a photo column on the campaigns and scenes of the election season. The plan? To brand a series of documentary photo stories on candidates and related themes that would publish in the weeks before the election.
  • I was brainstorming ideas for the November 2012 elections and came up with the idea of doing a photo column on the campaigns and scenes of the election season. The plan? To brand a series of documentary photo stories on candidates and related themes that would publish in the weeks before the election.
  • I was brainstorming ideas for the November 2012 elections and came up with the idea of doing a photo column on the campaigns and scenes of the election season. The plan? To brand a series of documentary photo stories on candidates and related themes that would publish in the weeks before the election.
  • I was brainstorming ideas for the November 2012 elections and came up with the idea of doing a photo column on the campaigns and scenes of the election season. The plan? To brand a series of documentary photo stories on candidates and related themes that would publish in the weeks before the election.
  • I was brainstorming ideas for the November 2012 elections and came up with the idea of doing a photo column on the campaigns and scenes of the election season. The plan? To brand a series of documentary photo stories on candidates and related themes that would publish in the weeks before the election.
  • I was brainstorming ideas for the November 2012 elections and came up with the idea of doing a photo column on the campaigns and scenes of the election season. The plan? To brand a series of documentary photo stories on candidates and related themes that would publish in the weeks before the election.

Brian Kratzer, How photography and multimedia can breathe life into your election reporting Brian Kratzer, How photography and multimedia can breathe life into your election reporting Presentation Transcript

  • How photography and multimedia can breathe new life into your election reporting Brian Kratzer Director of photography Columbia Missourian
  • When thinking about politicians, what sort of photos do you expect to see?
  • When thinking about politicians, what sort of photos do you expect to see?
  • When thinking about politicians, what sort of photos do you expect to see?
  • When thinking about politicians, what sort of photos do you expect to see?
  • Are you compelled to read the story that goes with this photo?
  • How about now?
  • Does this make it better?
  • Do the previous photographs compel your readers to: A. Pick up your paper? B. Stay on your website? C. Draw you into the story? D: Pass on by
  • If you want to create impactful election coverage, then…
  • Go beyond the podium.
  • Go beyond the podium.
  • Forums can be a great place to update your archives, but…
  • …the last photo I want to run is of a person at a forum or podium.
  • Photographers are coached to arrive early, stay late.
  • Photographers are coached to arrive early, stay late.
  • Make action photos.
  • Make action photos.
  • The act of engaging with others and showing honest emotion will elevate the impact the photograph has on your readers. You want to draw your readers in by using compelling visuals.
  • Fight the scripted event.
  • Don’t settle for this.
  • Make this happen instead.
  • Can you convince candidates to let down their barriers?
  • What do candidates… …do for fun? …do at work? …feel a connection to? Why should your readers care about the candidate?
  • Coaxing the candidate Explain what your goal is.
  • Coaxing the candidate People don’t know what is interesting about themselves.
  • Coaxing the candidate Embrace the ‘fly on the wall’
  • Coaxing the candidate Simply going about their normal routines can reveal little unscripted moments that can tell volumes.
  • Coaxing the candidate Simply going about their normal routines can reveal little unscripted moments that can tell volumes. This is the documentary approach.
  • The Trail
  • The Trail We began coverage in September. Starting early was key to finishing.
  • You can tell political stories visually.
  • You can tell political stories visually. Be there when the action happens.
  • You can tell political stories visually. Be there when the action happens. Shoot wide, medium and tight.
  • You can tell political stories visually. Be there when the action happens. Shoot wide, medium and tight. Give yourself time before the deadlines.
  • You can tell political stories visually. Research Know about key events you can’t miss. Shoot wide, medium and tight. Give yourself time before the deadlines. - edit - talk with a colleague - understand the story
  • You can tell political stories visually…
  • …and redefine them as you like.
  • …and redefine them as you like.
  • …and redefine them as you like.