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2014 RJI Mobile Media Research Report 3: Majority of smartphone owners are now routinely using news apps
2014 RJI Mobile Media Research Report 3: Majority of smartphone owners are now routinely using news apps
2014 RJI Mobile Media Research Report 3: Majority of smartphone owners are now routinely using news apps
2014 RJI Mobile Media Research Report 3: Majority of smartphone owners are now routinely using news apps
2014 RJI Mobile Media Research Report 3: Majority of smartphone owners are now routinely using news apps
2014 RJI Mobile Media Research Report 3: Majority of smartphone owners are now routinely using news apps
2014 RJI Mobile Media Research Report 3: Majority of smartphone owners are now routinely using news apps
2014 RJI Mobile Media Research Report 3: Majority of smartphone owners are now routinely using news apps
2014 RJI Mobile Media Research Report 3: Majority of smartphone owners are now routinely using news apps
2014 RJI Mobile Media Research Report 3: Majority of smartphone owners are now routinely using news apps
2014 RJI Mobile Media Research Report 3: Majority of smartphone owners are now routinely using news apps
2014 RJI Mobile Media Research Report 3: Majority of smartphone owners are now routinely using news apps
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2014 RJI Mobile Media Research Report 3: Majority of smartphone owners are now routinely using news apps

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Charts for Research Report 3

Charts for Research Report 3

Published in: News & Politics, Technology
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  • 1. donald w. reynolds rji journalism institute 2014 RJI Mobile Media News Consumption Survey Charts for Research Report 3 The Go-To Place for Ideas, Experiments, and Research • • • w ww.RJIonline.org
  • 2. Who uses smartphones in 2014? 41% 18-34 38% 18-34 24% 55+ 41 AVERAGE AGE 35% 35-54 25% 55+ 42 AVERAGE AGE 38% 35-54 Women 47% of smartphone owners Men 53% of smartphone owners Percentages of smartphone owners within gender and age groups Smartphone owners are participants who said they had used a smartphone in the week prior to participating in the Q1 2014 RJI Mobile Media News Consumption Survey. Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014. Donald W. Reynolds Journalism Institute CHART 3.1 Roger Fidler • 5/22/14
  • 3. Who used smartphone news apps? 56% 2.5 2.2 WOMEN 62% OVERALL 59% 3.1 3.8 3.6 59% 58% 55% 3.1 60% 3.2 50% 3.2 63% 59% 55% 3.1 3.0 2.8 67% 2.7 The average number of smartphone news apps used by the owners who used smartphone news apps in the week prior to taking the survey are shown in white type. MEN 18-34 35-54 55 or Older All Ages Percentages of smartphone owners within gender and age groups Smartphone owners were asked how many smartphone news apps they had actually used with their smartphones in the week prior to participating in the 2014 RJI Mobile Media Survey. Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014. Donald W. Reynolds Journalism Institute CHART 3.2 Roger Fidler • 5/22/14
  • 4. Who used smartphone newspaper apps? 39% 1.4 WOMEN The average number of smartphone newspaper apps used by the owners who used smartphone newspaper apps in the week prior to taking the survey are shown in white type. 38% 1.6 OVERALL 51% 43% 46% 2.1 40% 43% 40% 42% 42% 1.6 1.5 1.8 44% 1.5 1.3 1.7 1.5 1.6 37% 1.7 MEN 18-34 35-54 55 or Older All Ages Percentages of smartphone news app users within gender and age groups Smartphone owners who said they had used smartphone news apps were then asked how many were smartphone newspaper apps in the week prior to participating in the 2014 RJI Mobile Media Survey. Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014. Donald W. Reynolds Journalism Institute CHART 3.3 Roger Fidler • 5/22/14
  • 5. Who used an Apple iPhone? 42% MEN 47% 48% 51% 54% 58% 50% 50% 53% 54% 46% 49% 18-34 35-54 55 or Older All Ages OVERALL WOMEN Percentages of smartphone owners within gender and age groups Smartphone owners were asked what types of smartphones they were currently using. Other overall: 26% had Samsung [Android] brands, 18% other Android brands, and 7% other types. Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014. Donald W. Reynolds Journalism Institute CHART 3.4 Roger Fidler • 5/22/14
  • 6. Who used their smartphones frequently? 95% 92% 93% 90% 92% 91% 89% 91% 90% 4.6 4.8 4.7 4.7 4.8 4.7 82% 84% 83% 4.6 4.7 4.6 4.4 4.4 4.4 Percentages are derived from the combined rankings of “4” (Frequently) and “5” (Very Frequently). 18-34 35-54 55 or Older All Ages OVERALL WOMEN The average (mean) rankings are shown in white type. Percentages of smartphone owners within gender and age groups MEN Smartphone owners were asked to rank how frequently they had used their smartphones in the past seven days on a 1-to-5 scale where “1” was Rarely and “5” was Very Frequently. Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014. Donald W. Reynolds Journalism Institute CHART 3.5 Roger Fidler • 5/22/14
  • 7. Who used smartphones everywhere? 69% WOMEN 64% OVERALL 72% 76% 60% 74% 71% 67% 64% 66% 66% 68% MEN 18-34 35-54 55 or Older All Ages Percentages of smartphone owners within gender and age groups Smartphones owners were asked where they used their smartphones most often. Other overall: 17% At Home, 9% At Work or School, 6% While Commuting or Travelling. Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014. Donald W. Reynolds Journalism Institute CHART 3.6 Roger Fidler • 5/22/14
  • 8. Who used smartphones throughout the day? 73% 63% 64% 63% 66% 66% 70% WOMEN OVERALL 63% 69% 64% 68% 66% MEN 18-34 35-54 55 or Older All Ages Percentages of smartphone owners within gender and age groups Smartphone owners were asked when they were most likely to use their smartphones. Other overall: 15% Weekday Evenings, 14% Weekday Daytime, 2% Weekday Mornings, 3% Weekends. Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014. Donald W. Reynolds Journalism Institute CHART 3.7 Roger Fidler • 5/22/14
  • 9. Who also used a large or mini media tablet? 41% WOMEN 35% OVERALL 39% 52% 30% 47% 46% 46% 46% 46% 42% 37% MEN 18-34 35-54 55 or Older All Ages Percentages of smartphone owners within gender and age groups Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014. Smartphone owners were asked if they also had used a large or mini media tablet in the seven days prior to participating in the 2014 RJI Mobile Media Survey. Donald W. Reynolds Journalism Institute CHART 3.8 Roger Fidler • 5/22/14
  • 10. Who preferred scrolling on smartphones? 59% 57% 58% 52% 58% 43% 51% 32% 58% 55% 50% 18-34 35-54 55 or Older All Ages OVERALL WOMEN 64% Percentages of smartphone owners within gender and age groups MEN Smartphone owners were asked if they preferred scrolling continuously or swiping pages when reading long stories on their smartphones. Other overall: 30% Swiping, 15% No Preference. Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014. Donald W. Reynolds Journalism Institute CHART 3.9 Roger Fidler • 5/22/14
  • 11. Likelihood of purchasing mobile device in 2014 [ Current smartphone owners ] TYPE OF SMARTPHONE * Apple iPhone 42% Samsung brand ** 30% Other Android brands 10% Windows brand 1% Another type 3% Don’t know/Not sure 15% 36% 28% 22% 35-54 55 + Smartphone 29% TYPE OF LARGE TABLET * Apple iPad 46% Amazon Kindle Fire ** 10% Other Android brands 11% Windows brand 7% Another type 5% Don’t know/Not sure 22% * Overall percentages ** Android operating systems 15% 18% 14% 16% Large Tablet TYPE OF MINI TABLET * Apple iPad Mini 60% Amazon Kindle Fire ** 10% Other Android brands 6% Windows brand 4% Another type 4% Don’t know/Not sure 16% 6% 8% 4% 6% Mini Tablet 18-34 OVERALL Percentages of smartphone owners in each category within each age group Smartphone owners in the 2014 survey were asked if they were likely to purchase a new smartphone or tablet and what types they were most likely to purchase before the end of the calendar year. Percentages may not total 100% due to rounding. Based on a random sampling of 1,191 U.S. adults in Q1 2014. Donald W. Reynolds Journalism Institute CHART 3.10 Roger Fidler • 5/22/14
  • 12. donald w. reynolds rji journalism institute 2014 RJI Mobile Media News Consumption Survey The intended purpose of these annual RJI sur veys is to gain insights into who uses mobile media and ho w their uses for news may change over time. The research reports can be found at: www.rjionline.org/research/rji-mobile-media-project. For more information, contact: Roger Fidler RJI Program Director for Digital Publishing FidlerR@RJIonline.org The Go-To Place for Ideas, Experiments, and Research • • • w ww.RJIonline.org

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