Rich On Social Media (TEST)

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    Notes on slide 1

    Social media is.. a conversation - using online tools - Go to where people are - on their terms and listen -

    Social media is.. a conversation - using online tools - Go to where people are - on their terms and listen -

    Social media is.. a conversation - using online tools - Go to where people are - on their terms and listen -

    Messaging is not conversation

    This scares shit out of most marketeers. They want control. But they’ve never been in control. Don’t spend your budget on consumer research. They lie. They give you the answer you want to hear. (Example freeg gift).

    This scares shit out of most marketeers. They want control. But they’ve never been in control. Don’t spend your budget on consumer research. They lie. They give you the answer you want to hear. (Example freeg gift).

    This scares shit out of most marketeers. They want control. But they’ve never been in control. Don’t spend your budget on consumer research. They lie. They give you the answer you want to hear. (Example freeg gift).

    Don’t forget. We (the marketeers) fucked up. There are to many options: they (we)’ve learned to listen to (trust) eachother.

    Fizziology Measures Social Media Chatter for Entertainment Industry. Ranks the world of entertainment by the world of online conversation

    How? Join the conversation: listen and interact

    How? Join the conversation: listen and interact

    Don’t just send and receive. Anticipate and respond. Create awareness and involvement resulting in engagement.

    1.Word to mouth 2. Customer service.

    Michael Arrington had 23.000 vrienden 1.5 miljoen views video Google Comcast en je vindt op de eerste pagina DEZE video!!

    Fizziology Measures Social Media Chatter for Entertainment Industry. Ranks the world of entertainment by the world of online conversation

    “ Hopefuly 10 years from now people won’t even realize we started out selling shoes.” Tony Hsieh (CEO)

    Don’t just send and receive. Anticipate and respond. Create awareness and involvement resulting in engagement.

    It’s a massive opportunity. Go and build brand equity It’s a Goldrush! Get it. The cost to start a personal brand is zero.

    This scares shit out of most marketeers. They want control. But they’ve never been in control. Don’t spend your budget on consumer research. They lie. They give you the answer you want to hear. (Example freeg gift).

    This scares shit out of most marketeers. They want control. But they’ve never been in control. Don’t spend your budget on consumer research. They lie. They give you the answer you want to hear. (Example freeg gift).

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    Rich On Social Media (TEST) - Presentation Transcript

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    SlideShare Zeitgeist 2009

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