<ul><li>Rose Holley </li></ul><ul><li>Manager - Trove </li></ul><ul><li>National Library of Australia </li></ul><ul><li>1 ...
Overview <ul><li>Changes in librarianship 1907-2010. </li></ul><ul><li>New strategies for 2011. </li></ul><ul><li>National...
Women librarians 1907 <ul><li>Cite: http://nla.gov.au/nla.news-article14849217   </li></ul>
Reference Librarian 1985
Arrival of the Internet 1998 Photo courtesy Genevieve Bell. Location: near Morgan, South Australia
Digitisation 2001 <ul><li>Millions of items digitised by cultural heritage institutions </li></ul><ul><li>Maps, photos, ar...
Collaborative Delivery 2002
Single search vision (2002) Search and Navigation Interface Image Collections Websites Databases E-Journals Library Catalo...
Mass digitisation 2008
Digital Librarian 2010 <ul><li>Digitising resources. </li></ul><ul><li>Collecting/creating born digital objects. </li></ul...
The scope 2011…. <ul><li>Digital AND non digital </li></ul><ul><li>Galleries Libraries, archives, museums (GLAM) </li></ul...
Why libraries still matter <ul><li>Long term preservation and access </li></ul><ul><li>No commercial motives </li></ul><ul...
Who are the researchers? <ul><li>Once content is liberated anyone can become a ‘researcher’. </li></ul><ul><li>The ‘ivory ...
What are their expectations? <ul><li>“ Self service, satisfaction and seamlessness are definitive of information seekers e...
Important Things <ul><li>Connections </li></ul><ul><li>Linkages </li></ul><ul><li>Related </li></ul><ul><li>Context </li><...
Where are the walls? <ul><li>There are no walls only bridges: </li></ul><ul><li>People outside your building are accessing...
Change institutional thinking <ul><li>“ Freedom is actually a bigger game than power.  Power is about what you can control...
New ways of developing services <ul><li>Learning the  ‘art of with’   Charles Leadbeater </li></ul><ul><li>Not  to  people...
NLA Strategic Directions 2009-2011 <ul><li>“ We will explore new models for creating and sharing information and for colle...
2007 http://www.nla.gov.au/ndp
National Program and Content <ul><li>Initial focus on major titles from each state and territory </li></ul><ul><li>‘ Regio...
<ul><li>Increase access to </li></ul><ul><li>historic Australian newspapers  </li></ul><ul><li>Key Features </li></ul><ul>...
1803 to 1954
http://www.nla.gov.au/anplan/
<ul><li>Sydney Morning Herald </li></ul><ul><li>$1 million donation 1831- 1954 </li></ul>
Finding missing pages not on microfilm…
Australian Women’s Weekly 1932-1982
Building National Infrastructure <ul><li>Storage </li></ul><ul><li>Newspaper Content Management system (digitisation workf...
<ul><li>Microfilm scanned into digital images </li></ul>
<ul><li>Page sequence </li></ul><ul><li>Metadata creation </li></ul><ul><li>Missing </li></ul><ul><li>page  </li></ul><ul>...
Tapes with digital images sent to India
Article zoning and categorising, Optical Character Recognition (OCR)
150 data operators Chennai
Final quality assurance checks
Articles go into public beta system
Text correction - testing user engagement
Greatest fears! <ul><li>No one will do it </li></ul><ul><li>OR </li></ul><ul><li>People will deliberately vandalise the te...
Interaction at article level
Add a tag ‘titanic sinking’
Add a comment
Fix text – power edit mode
After enhancements
Text Correction Activity  2008-2010
30 million lines January 2011
Public feedback on the feature <ul><li>‘ OCR text correction is great! I think I just found my new hobby!’ </li></ul><ul><...
Why do it? <ul><li>I love it </li></ul><ul><li>It’s interesting and fun </li></ul><ul><li>It is a worthy cause </li></ul><...
Achievements <ul><li>March 2011 (2.5 yrs since release) </li></ul><ul><ul><li>30,000+ volunteer text correctors </li></ul>...
Significant newspaper research <ul><li>Climate change </li></ul><ul><li>Influenza in Australia </li></ul><ul><li>Australia...
Trove – single search 2009 <ul><li>Migrate NLA discovery services into Trove:  </li></ul><ul><li>Australian Newspapers </l...
Single search vision (2002) Search and Navigation Interface Image Collections Websites Databases E-Journals Library Catalo...
browse zones Single search Restrict search
Refine/limit search results   Get item Groups results in zones Use API’s for Wikipedia, Amazon, Google video…
Features Tag, comment, list, send link to, cite, check copyright
Trove Strategy 2010 -2011 <ul><li>Grow </li></ul><ul><li>Develop </li></ul><ul><li>Engage </li></ul><ul><li>Promote </li><...
1. Grow – existing contributors <ul><li>Content Collectors </li></ul><ul><li>1100 organisations: </li></ul><ul><li>Librari...
Grow – new contributors 2011-2012 <ul><li>Large aggregators e.g. Atlas of Living Australia, Bio-Diversity Heritage Library...
2. Develop <ul><li>Agile development based on user feedback </li></ul><ul><li>In 2010 - 17 new releases v1-v3 </li></ul><u...
Version 4: April 2011 New homepage Access to subscription  e-journal content ‘ Contribute’ has greater prominence
3. Engage: with content and each other
User generated content via Flickr: objects
User generated content: photos http://trove.nla.gov.au/work/37255844   By Nomad Tales
http://trove.nla.gov.au/work/37288101  Flexigel Family photos – identify people
Context – Tools - Lists
Personal List to record your finds and add notes
Institutional list for virtual exhibition
Educators List – Teaching aid
Alerting to new content
Text correctors - Hall of Fame
Profile -overall ranking and history
Wikipedia citation style
Lionel Logue – The King’s Speech
Wikipedia links to Trove sources
Wikipedia links
Feedback Christmas Day 2010 3000 comments and feedback received in 2010
User Forum
Trove Blog
Trove Tweets
New Years Eve 2010
Public raise money for digitisation
Rockhampton ‘Trovers’
http://climatehistory.com.au   This landmark project, spanning the sciences and the humanities, draws together a team of l...
Re-purposing information and sharing Blog using newspaper articles http://lynnwalsh.wordpress.com
http://themcwhirtersproject.blogspot.com
4. Promote use
Spikes caused by media <ul><li>http://www.abc.net.au/news/video/2010/04/29/2885984.htm </li></ul>
Trove screencasting on YouTube
Trove promotional video
Incoming Trove traffic Google 70% Referrals: Bing, Yahoo, Wikipedia, NLA sites 16% Direct 14% January 2011
Trove dependant on… <ul><li>Collaboration across cultural heritage institutions (digitisation, storage, service delivery, ...
[email_address] rholley@nla.gov.au  Rose The site you manage is a nightmare! It’s addictive.  Keeps me awake at night. Con...
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Collecting sharing and improving data: changing roles for librarians and users. April 2011

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  • Thank you for inviting me to speak here today. I am going to talk about changing roles for librarians and users, drawing to a large extent on my own personal experiences, with particular reference to Trove and Australian Newspapers.
  • Lets step back 100 years ago and look at the qualities a librarian needed to work in Australia. I shall read you extracts of an article from the Sydney Morning Herald dated 1907. “ A good all-round education is essential, and also a knowledge of two languages besides English. Practically it is necessary that intending librarians should hold a University degree, and understand French. A knowledge of German is desirable also, or any other living language, while Latin is distinctly useful. The average woman is not capable of administering a department properly, say the authorities. It is not likely that many women will become the heads of libraries; they are handicapped by various limitations; limitations perhaps of physical strength, perhaps of temperament. &amp;quot;Nine out of every ten women are unfitted to be at the head of a library,&amp;quot; remarked Mr. Anderson, the Government Librarian, &amp;quot;but sometimes a tenth-is discovered, and she is beyond price.&amp;quot; There are only 11 women at present employed in the Government libraries. Today 12,000 prof q libs in Australia and 84% are women. Thank goodness times have changed!!
  • Lets move forward to 25 years ago. This is me in my first job as a Public Reference Librarian after gaining my degree in Librarianship. I was working in a state of the art public library in Surrey, UK spending 90% of my time on the reference desk. Lets take a closer look at what is happening in this photograph. Control of Info – micofiche on desk Please wait here – took time, queue Access – in person or telephone Community information – posters on wall The key points being that 25 years ago information was controlled by librarians and was centralised, users found it difficult to easily find or get information themselves, and none of this was immediate, it all took time.
  • The most radical change I have experienced in my working life to date is the arrival of the internet. The internet changed everything for libraries . Before the internet information was Produced by a relatively few large and powerful publishers Discovered by metadata hand-crafted by librarians Expensive and centralised Post web, information is Produced by anyone Discovered by full text and bottom-up linking effects Cheap and distributed By December 2009 according to the ABS 2/3 of the population now has internet broadband access. Obviously in Morgan, South Australia this is not taken for granted –hence the signpost!
  • With the arrival of the internet and digital technologies libraries began to digitise resources so they could be accessed online. This was a very laborious and cost intensive process since libraries have always been concerned about long term preservation, not just digital access so standards in libraries for digitisation were high. Between 2001 and 2006 I managed the digitisation of over 100,000 items in New Zealand including maps, photos, architectural drawings, artworks, journals, archives and documents and around the world other librarians were doing the same. Then libraries decided to ramp it up and go into ‘mass digitisation’ for example digitising millions of pages of newspapers and books. To date millions of items have been digitised by libraries internationally. This photo of me is in 2004, I can’t describe the excitement we had when I received 50 CD’s containing thousands of digitised archival images back from our digitisation contractor. These were exciting times!
  • Initially most libraries built their own websites to give users access to their resources, but we came to realise that in the digital world users do not see institution walls and it was more helpful for them to discover resources in a large pool. Collaborative digital discovery services like Picture Australia and its New Zealand equivalent Matapihi were created. We could do this because libraries have been working to the same standards for many years such as Marc and Dublin Core. However we still tended to group like formats together in services for example digital pictures only and we didn’t mix the non-digitised records up with the digitised ones, so generally our library catalogues were still totally separate to our digital discovery services.
  • Slide used in presentation 2002. Utopia
  • Personally I do not see the current conditions threatening libraries, I see huge opportunities for libraries in the year 2010, and a chance for them to demonstrate their relevance in society, now more than ever before. However I know some of you may strongly disagree with me here. So I’m going to talk a bit more about the 2 projects I manage which are Australian Newspapers and Trove.
  • At this point since I’ve now mentioned the ‘G’ word I want to remind you all why we need libraries and why we are different to Google or Amazon or Wikipedia. It’s because we have made some promises about our content…. Long term preservation and access We have no commercial motives Universal access “ Free for all” ALWAYS AND FOREVER
  • Whilst we focused on digitisation and delivering things online we did not seem to realise that the public lost valuable social interactions that they had before in the physical environment. Web 2.0 is really about building those social engagements back into the digital world. To give you an example when I worked in the reference library users often used to underline words in books and write their own notes by the side. If they did this they would get a stiff fine, and if they did it repeatedly they would be banned from the library, but people still continued to do it. Now on a digital book it is possible to add a virtual post it note, or an annotation or comment and we encourage this!! It has taken us a long time to realise that what the users want to do, has not actually changed, and it is good to let people do these things.
  • Users rate finding information EQUALLY as important as doing stuff with it. ‘Doing stuff with it’ is not the icing on the cake it’s core.
  • Access services remotely. Access services on mobile devices Digital Commons NLB Singapore ‘Library in my pocket’
  • Innovator. Boulders and pebbles. (to develop services, to prioritise digitisation…).
  • And now we are in 2010. We have firmly acknowledged that in order to give users the best service, collaboration and data sharing are key. But more than this. The two direction statements the NLA is working towards are as follows: We will explore new models for creating and sharing information and for collecting materials, including supporting the creation of knowledge by our users . “ “ The changing expectations of users that they will not be passive receivers of information, but rather contributors and participants in information services.”
  • ANDP started 2007. Website gives all project information
  • The program is national and collaborative. Every state and territory library in Australia is involved. Each state and territory has made their selections of titles and provided microfilm to the NNLA and by 2011, 40 million articles will be available. After this it is hoped that state, territory and public libraries will begin to contribute regional titles.
  • The purpose of the ANDP is to provide access to historic Australian newspapers in an online environment Key Features of this service will be that: It is accessible online Access is free The service is full text searchable. Up until now people wanting to research historic Australian newspapers needed to go to libraries across Australia and scroll through reels of microfilm. This program aimed to provide an online service that will let people anywhere, anytime access these newspapers via the internet. The service is now available. It is free. You can full text search across every page of every newspaper in the service, including advertising, cartoons, letters to the editor as well as the news and sports articles.
  • State titles 4 million pages
  • A great enabler in this program was the existence of ANPlan – the Australian Newspaper Preservation Plan. This is also a national collaboration between the state and territory libraries. For a number of years ANPlan had been working to ensure that significant newspapers were preserved via microfilming. This meant that the microfilms could be sourced and used for digitisation. Digitising newspapers from microfilm costs about a third of that from hard copy, so this has enabled much more content to be digitised.
  • In addition to the titles selected for the program, the National Library has received a $1 million grant from the Vincent Fairfax Family Foundation to digitise The Sydney Morning Herald through to 1954. This project will be running concurrently with the ANDP, and the pages will be included in the delivery system being developed for the ANDP
  • A complete microfilm of the Sydney Morning Herald did not exist but due to a very generous donation of $1 million by the Vincent Fairfax Family Foundation we have been able to source the hard copies of the SMH and include these in the service. This title is now complete except for 3500 missing issues - now found in stacks which will be digitised and made available soon.
  • Of all the items you can digitise newspapers are one of the hardest to digitise and deliver for a number of reasons. The NLA decided that setting up a national infrastructure and aiming to have all Australian Newspapers accessible from one place would be the best thing for the nation. This was a big challenge and one that no other country had attempted to take. The national infrastructure consisted of 5 things: Online and offline storage for digital files Development of a NCM to manage the digitisation workflows Development of a public delivery system to provide access to the newspapers Quality assurance processes and team Establishing a panel of newspaper digitisation contractors
  • Beta service. Quickly found, no publicity. Agile development, new content new features added.
  • One of the innovative features that was in the first release was the ability for members of the public to correct or enhance the OCR text. When digitising old newspapers the process is to convert a digital image into full-text by use of Optical Character Recognition software (OCR). This works well on new clear documents but on old newspapers where the font and paper is of poor quality and microfilms may be out of focus the translation often goes into gibberish. After investigating every possible way technically of being able to improve this we came to the conclusion that the best way was by hand and human eye. We could not possibly afford to pay contractors to do this ‘re-keying’ so the lead programmer Kent Fitch suggested we open it up for the public to do. If text was made accurate the searching would be instantly improved for everyone since the search works over the OCR text.
  • This was very controversial since no such thing had ever been done by a library or archive before and was considered high risk. The risks were identified as: No one will do it OR People will deliberately vandalise the text. The likelihood that people would just do lots of it well was considered extremely unlikely. Because it was unknown if people would do it, it was decided not to put valuable time into developing a moderation module which may be unnecessary but to just see how it went without moderation. Also to lesson barriers it was decided registration would not be necessary. To reduce risk the added data would be kept in layers and not integrated into the original metadata (although it would appear to users as if they had changed the actual metadata). All layers of data would be searched on. While we were doing this we also decided to add in the ability for people to add comments and tags to articles as well. NEXT – quick demo.
  • This is the article view. Users can zoom in or out and choose to view the article in the context of the entire page. They can also navigate to any other page within the newspaper issue. The electronically generated text created through the OCR process is displayed on the left hand side. This is also where the users can use the 3 enhancement features. They can drag the viewing pane to see more of the or less. Users can tag the article with keywords and they can write comments and notes about the article. If users login they will be able to choose to make their tags and comments public or private. So they can share their comments with all users or they can add their own private research notes that only they can access. One feature that we believe is innovative and not available in any other online newspaper service, is the ability for the user to correct the electronically generated text. There are a number of reasons why the electronically created text is not always 100% accurate, mainly due to the quality of the original newspaper that the image was created from. Users can correct the text by clicking on the ‘Help fix this text’ button. We will now use these features on this article. The article we are looking at is the first report in an Australian paper of the sinking of the titantic.It’s in the Northern Territory Times on 19 April 1912.
  • I want to tag the article with ‘titantic sinking’. If a user does not login when they first enter the service then the first time they want to enhance an article they will be offered the option to login. At this point they can either login or enter the captcha to verify they are human (and not a robot – attempting to do something undesirable).
  • Once logged in or verified with captcha a user can enter their tags.
  • Now I want to add a comment. Those of you who read this article may have noticed that it was reported that all passengers were safely rescued from the titanic and the weather was calm. I’ll just add a comment to say this was unfortunately not the case.
  • Now I have zoomed in on the image and if the OCR text was inaccurate I would edit it in the box on the left. This is what we call the power edit mode. In this article the text is actually very accurate so has either OCR’d very well, or already been corrected by someone else.
  • Now we can review the article with all the enhancements we have made showing on the left. Tags, comments and corrections. We can view the history of all the enhancements (both ours and other peoples history).
  • This graph shows the rising rate of text correction. Text correction peaks over the christmas period and long weekends. There has been no time since release of service when text correction is not taking place. It goes on 24/7.
  • In 2010 – huge increase in text correction. 2 million lines per month
  • We did not prompt the public to give their opinion on text correction, though many did anyway. Although no-one had encountered anything like this before they quickly understood the aim and thought it was a good idea. Once people understood they likened it to Wikipedia, though it was not quite the same since the original image is always there for verification.
  • But also people gave these reasons for doing so much – in some cases up to 40 hrs a week. Because after all if you don’t enjoy it you wouldn’t keep at it, so loving it and finding it interesting and fun were really important.
  • 30+ volunteers, 32 mill lines corrected in 1.3 mill articles
  • Single search. Integrates existing services into it. Fully migrate services 2 needs – efficiency in maintenance of single service behind scenes Satisfy public need to have single google style search
  • Vision realised
  • I am now going to talk about Trove – the search engine for Australian resources. Australian Newspapers service was in fact a test bed for the idea to transform service delivery and our internal IT infrastructure in the future. Because Australian Newspaper worked so well the beta model of software development, the underlying IT infrastructure and the application of user engagement has been applied to all the other discovery services the library manages which are rolled into Trove. Content of zones The key features of Trove are that 1. Firstly, and most importantly it is a single search. In one click you can simultaneously search across several groups of information- books, journals, magazines and articles: images: australian digitised newspapers: diaries, letters, archives: maps: music, sound, video: archived websites, about people and organisations. 2. Secondly you can browse through these groups or zones one at a time if you prefer to only seek one type of content for example newspapers. 3. Thirdly you are able to restrict your searches to – online content only, and/or content held in locations near to you. This is very useful feature for the large majority of users.
  • Results are unbiased – best and most relevant info possible – relevancy ranking. Similar to values of a good reference librarian (subject to initial choices made by user eg location, immediacy). Results are returned in the same zones that we saw on the home page. You can see in each zone how many results are found. Most searches retrieve vast numbers of results because of the wealth and richness of the repository that is being searched. It is likely that you will want to refine or limit your search results and you can do this by using the facets on the left hand side of the screen. The facets change depending what content you are looking at, so for example the book, journal, magazine and article zone has a facet to refine by braille book or audio book. We recognise that many people just want items that are immediately accessible ie digitised or online, as fast as possible, so the links to online content appear immediately at this stage although we haven’t yet drilled down to a detailed results screen. The check boxes to restrict the content to online or Australian are always visible so that they can be checked or unchecked at any point in the search. Here is an example – Merino sheep originating from Spain. The first twenty six merino type sheep were introduced in Australia in 1797 from Cape Hope, South Africa. Merinos are originally the typical Spanish sheep; bred five thousand years ago by the Tartessos at the valley of the river Guadalquivir, southern Spain. Thank you Spain! Numbers have grown in last 200 years and now have over 100 million in Australia.
  • Tags, comments, lists, send to facebook, twitter, digg, connotea, cite this, copyright check
  • Trove is an aggregation of 120 million items from over 1100 libraries and other organisations
  • Agile, every 2-3 weeks, very small team, ongoing usability.
  • New homepage, gives greater prominence to ‘contribute’ + have added in 400 million subsription resources
  • The recent interactions users have made are also displayed on the homepage for everyone to see. You can see the number of searches in the last hour, newspaper article corrections so far today, works merged or split this week, items tagged this week, and comments this month.
  • Add objects of personal or national significance
  • Current photos
  • Old photos – especially for identifying people
  • Lists – adaptable, different purposes, by user demand.
  • Personal- private or public
  • Inst – virtual exhib
  • Educators, replicate trails, slideshows except can do themselves, teaching resources for classroom
  • Peoples names in comments. Searchable separately. For example users can comment on items as well as newspaper articles now eg images, books and archives and share valuable information, and rate items.
  • About 50,000 new digitised articles are added each week to the Newspaper zone. Many users have requested alerts for new content based on keyword search terms for the whole of Trove. This is still in progress. In the meantime alerting for individual articles has been implemented. Because these items in digitisation progress appear as ‘coming soon’ in the results list an user can choose to be notified when the item arrives. This radically improves the ‘get process’ for newspaper articles. Also subject keyword feeds
  • Monthly hall of fame – requested by users
  • Profile enhanced with activity – total rankings
  • Nov 2010
  • This is a newspaper title information page – showing the date range digitised, title pi and information being pulled from wikipedia. Rich info rather than just bib data
  • This is what you would see for the Argus. We’ve added the link to the digitised newspapers as an external link at the bottom. For most newspapers there is already a page existing, but if there wasn’t I created one and it quickly got populated.
  • 3000 comments and feedback
  • Forum so users can discuss and contact each other
  • Interconnected to forum and service, purpose to promote service and content within it. Build virtual environment.
  • Tweet
  • Happy, sad??
  • Linked to tweets and social enagement, Raised money in few weeks
  • Physical group – met during floods
  • Leading climate research project, harnesses power of service and users
  • Re-purpose trove data
  • Quirky infor
  • Increasing 3 million users – aiming for 11 (half population = current lib users)
  • National news and SMH
  • Good – expect via Google. Site map and content harvested
  • Not possible without Longstanding history of collab in australia Wanting to share data Making this easy via OAI, api Shift in thinking control to freedom New ideas – how can technology help us to do what we always wanted to? Old ideas revisited
  • Thank you for listening to me today. I am happy to take questions.
  • Collecting sharing and improving data: changing roles for librarians and users. April 2011

    1. 1. <ul><li>Rose Holley </li></ul><ul><li>Manager - Trove </li></ul><ul><li>National Library of Australia </li></ul><ul><li>1 st International Seminar of the Library of Galicia: </li></ul><ul><li>Digital Libraries </li></ul><ul><li>Santiago de Compostela 7-9 April 2011 </li></ul><ul><li>Collecting, sharing and improving data: </li></ul><ul><li>Changing roles for librarians and users </li></ul>[email_address]
    2. 2. Overview <ul><li>Changes in librarianship 1907-2010. </li></ul><ul><li>New strategies for 2011. </li></ul><ul><li>National Library of Australia </li></ul><ul><li>Australian Newspapers Digitisation Program. </li></ul><ul><li>Trove single discovery service. </li></ul>
    3. 3. Women librarians 1907 <ul><li>Cite: http://nla.gov.au/nla.news-article14849217 </li></ul>
    4. 4. Reference Librarian 1985
    5. 5. Arrival of the Internet 1998 Photo courtesy Genevieve Bell. Location: near Morgan, South Australia
    6. 6. Digitisation 2001 <ul><li>Millions of items digitised by cultural heritage institutions </li></ul><ul><li>Maps, photos, artworks, architectural plans, journals, archives, documents, books, newspapers, music. </li></ul>
    7. 7. Collaborative Delivery 2002
    8. 8. Single search vision (2002) Search and Navigation Interface Image Collections Websites Databases E-Journals Library Catalogues
    9. 9. Mass digitisation 2008
    10. 10. Digital Librarian 2010 <ul><li>Digitising resources. </li></ul><ul><li>Collecting/creating born digital objects. </li></ul><ul><li>Making resources accessible online. </li></ul><ul><li>Giving users online tools to interact with data, each other and support research. </li></ul><ul><li>Encouraging addition of knowledge to resources and creation of new resources. </li></ul><ul><li>Preserving digital objects. </li></ul>
    11. 11. The scope 2011…. <ul><li>Digital AND non digital </li></ul><ul><li>Galleries Libraries, archives, museums (GLAM) </li></ul><ul><li>Full-text (books, newspapers) GOOGLE </li></ul><ul><li>User-generated content Flickr, YouTube, Wikipedia </li></ul><ul><li>Changing roles…… </li></ul><ul><li>Technology has turned librarianship on its head: </li></ul><ul><li>Content can be created by anyone </li></ul><ul><li>Content can be described by anyone </li></ul>
    12. 12. Why libraries still matter <ul><li>Long term preservation and access </li></ul><ul><li>No commercial motives </li></ul><ul><li>Universal access </li></ul><ul><li>“ Free for all” </li></ul><ul><li>ALWAYS and FOREVER…. </li></ul><ul><li>Libraries have: </li></ul><ul><li>Librarians who can open doors with technology + Vast amounts of data </li></ul><ul><li>+ Information expertise </li></ul>
    13. 13. Who are the researchers? <ul><li>Once content is liberated anyone can become a ‘researcher’. </li></ul><ul><li>The ‘ivory tower’ of gated and protected knowledge is gone. </li></ul><ul><li>‘ Formal’ scholars are replaced by the crowd in the cloud. </li></ul><ul><li>Today’s public are educated and engaged, demonstrated by their participation in citizen science projects. </li></ul>
    14. 14. What are their expectations? <ul><li>“ Self service, satisfaction and seamlessness are definitive of information seekers expectations. Ease of use, convenience and availability are equally as important to information seekers as information quality and trustworthiness.” </li></ul><ul><li>2003 OCLC Environmental Scan </li></ul><ul><li>To interact with content, </li></ul><ul><li>other users and the </li></ul><ul><li>organisation (web 2.0) </li></ul><ul><li>To be able to annotate content </li></ul><ul><li>and contribute their own </li></ul>
    15. 15. Important Things <ul><li>Connections </li></ul><ul><li>Linkages </li></ul><ul><li>Related </li></ul><ul><li>Context </li></ul><ul><li>Sharing </li></ul><ul><li>Re-purposing </li></ul><ul><li>Mashing </li></ul><ul><li>Adding </li></ul><ul><li>Giving users </li></ul><ul><li>Access to resources </li></ul><ul><li>Tools to do stuff </li></ul><ul><li>Freedom and choices </li></ul><ul><li>Ways to work collaboratively together </li></ul>
    16. 16. Where are the walls? <ul><li>There are no walls only bridges: </li></ul><ul><li>People outside your building are accessing information within it. </li></ul><ul><li>People inside your building are accessing information from outside. </li></ul><ul><li>Changing use of spaces. </li></ul><ul><li>Mobilisation of services. </li></ul>
    17. 17. Change institutional thinking <ul><li>“ Freedom is actually a bigger game than power. Power is about what you can control. Freedom is about what you can unleash.” Harriet Rubin </li></ul><ul><li>Librarians are gatekeepers who need to focus on opening rather than closing doors…. </li></ul>
    18. 18. New ways of developing services <ul><li>Learning the ‘art of with’ Charles Leadbeater </li></ul><ul><li>Not to people </li></ul><ul><li>Not for people </li></ul><ul><li>WITH PEOPLE (USERS) </li></ul><ul><li>Public feedback should drive development of services: </li></ul><ul><li>CRITICAL, RELEVANT, INTERESTING, FUN </li></ul><ul><li>“ Libraries need to think they are leading a mass movement, not just serving a clientele.” </li></ul>
    19. 19. NLA Strategic Directions 2009-2011 <ul><li>“ We will explore new models for creating and sharing information and for collecting materials, including supporting the creation of knowledge by our users . “ </li></ul><ul><li>(not just NLA resources… all Australian content) </li></ul><ul><li>“ The changing expectations of users that they will not be passive receivers of information, but rather contributors and participants in information services.” </li></ul>
    20. 20. 2007 http://www.nla.gov.au/ndp
    21. 21. National Program and Content <ul><li>Initial focus on major titles from each state and territory </li></ul><ul><li>‘ Regional ’ titles being contributed by libraries 2010 onwards </li></ul><ul><li>Coverage: published between 1803 – 1954 </li></ul><ul><li>(out of copyright) </li></ul><ul><li>Start with 4 million pages </li></ul>West Australian Northern Territory Times Courier Mail Advertiser Sydney Morning Herald Sydney Gazette Argus Mercury Canberra Times
    22. 22. <ul><li>Increase access to </li></ul><ul><li>historic Australian newspapers </li></ul><ul><li>Key Features </li></ul><ul><ul><li>Online Access </li></ul></ul><ul><ul><li>Freely available </li></ul></ul><ul><ul><li>Full Text searchable </li></ul></ul>Aims The Argus 12 October 1951
    23. 23. 1803 to 1954
    24. 24. http://www.nla.gov.au/anplan/
    25. 25. <ul><li>Sydney Morning Herald </li></ul><ul><li>$1 million donation 1831- 1954 </li></ul>
    26. 26. Finding missing pages not on microfilm…
    27. 27. Australian Women’s Weekly 1932-1982
    28. 28. Building National Infrastructure <ul><li>Storage </li></ul><ul><li>Newspaper Content Management system (digitisation workflow) </li></ul><ul><li>Public delivery system </li></ul><ul><li>Panel of digitisation contractors (mass digi) </li></ul><ul><li>Quality assurance processes and team </li></ul>
    29. 29. <ul><li>Microfilm scanned into digital images </li></ul>
    30. 30.
    31. 31. <ul><li>Page sequence </li></ul><ul><li>Metadata creation </li></ul><ul><li>Missing </li></ul><ul><li>page </li></ul><ul><li>targets </li></ul>Checking Pages
    32. 32. Tapes with digital images sent to India
    33. 33. Article zoning and categorising, Optical Character Recognition (OCR)
    34. 34. 150 data operators Chennai
    35. 35. Final quality assurance checks
    36. 36. Articles go into public beta system
    37. 37. Text correction - testing user engagement
    38. 38. Greatest fears! <ul><li>No one will do it </li></ul><ul><li>OR </li></ul><ul><li>People will deliberately vandalise the text. </li></ul><ul><li>Questions? </li></ul><ul><li>Moderation? </li></ul><ul><li>Login? </li></ul><ul><li>Integration of data? </li></ul>
    39. 39. Interaction at article level
    40. 40. Add a tag ‘titanic sinking’
    41. 41.
    42. 42. Add a comment
    43. 43. Fix text – power edit mode
    44. 44. After enhancements
    45. 45. Text Correction Activity 2008-2010
    46. 46. 30 million lines January 2011
    47. 47. Public feedback on the feature <ul><li>‘ OCR text correction is great! I think I just found my new hobby!’ </li></ul><ul><li>‘ It’s looking like it will be very cool and the text fixing and tagging is quite addictive.’ </li></ul><ul><li>‘ An interesting way of using interested readers “labour”! I really like it.’ </li></ul><ul><li>‘ A wonderful tool - the amount of user control is very surprising but refreshing.’ </li></ul><ul><li>‘ ‘ I applaud the capability for readers to correct the text.’ </li></ul>
    48. 48. Why do it? <ul><li>I love it </li></ul><ul><li>It’s interesting and fun </li></ul><ul><li>It is a worthy cause </li></ul><ul><li>It’s addictive </li></ul><ul><li>I am helping with something important e.g. recording history, finding new things </li></ul><ul><li>I want to do some voluntary work </li></ul><ul><li>I want to help non-profit making organisations like libraries </li></ul><ul><li>I want to learn something </li></ul><ul><li>It’s a challenge </li></ul><ul><li>I want to give something back to the community </li></ul><ul><li>You trust me to do it so I’ll do it </li></ul>
    49. 49. Achievements <ul><li>March 2011 (2.5 yrs since release) </li></ul><ul><ul><li>30,000+ volunteer text correctors </li></ul></ul><ul><ul><li>32 million lines of text corrected in 1.3 million articles </li></ul></ul><ul><ul><li>811, 000 tags added </li></ul></ul><ul><ul><li>18,800 comments added </li></ul></ul><ul><ul><li>3 million users </li></ul></ul><ul><ul><li>46 million articles </li></ul></ul>
    50. 50. Significant newspaper research <ul><li>Climate change </li></ul><ul><li>Influenza in Australia </li></ul><ul><li>Australian words and first usage e.g. ‘jumbuck’ </li></ul><ul><li>Dating early colonial music </li></ul><ul><li>Building of railways and tramways </li></ul><ul><li>Convicts and outlaws </li></ul>
    51. 51. Trove – single search 2009 <ul><li>Migrate NLA discovery services into Trove: </li></ul><ul><li>Australian Newspapers </li></ul><ul><li>Picture Australia </li></ul><ul><li>Australian Research Online </li></ul><ul><li>Libraries Australia </li></ul><ul><li>Register of Archives and Manuscripts </li></ul><ul><li>Australia Dancing </li></ul><ul><li>Music Australia </li></ul><ul><li>PANDORA </li></ul>
    52. 52. Single search vision (2002) Search and Navigation Interface Image Collections Websites Databases E-Journals Library Catalogues
    53. 53. browse zones Single search Restrict search
    54. 54. Refine/limit search results Get item Groups results in zones Use API’s for Wikipedia, Amazon, Google video…
    55. 55. Features Tag, comment, list, send link to, cite, check copyright
    56. 56. Trove Strategy 2010 -2011 <ul><li>Grow </li></ul><ul><li>Develop </li></ul><ul><li>Engage </li></ul><ul><li>Promote </li></ul>
    57. 57. 1. Grow – existing contributors <ul><li>Content Collectors </li></ul><ul><li>1100 organisations: </li></ul><ul><li>Libraries </li></ul><ul><li>Museums </li></ul><ul><li>Galleries </li></ul><ul><li>Archives </li></ul><ul><li>Open sources </li></ul><ul><li>Open Library (Internet Archive) </li></ul><ul><li>Hathi Trust </li></ul><ul><li>OAISTER </li></ul><ul><li>Targets – websites </li></ul><ul><li>Amazon </li></ul><ul><li>Wikipedia </li></ul><ul><li>Google Books </li></ul><ul><li>YouTube </li></ul>120 million items Content Creators Australian Broadcasting Commission
    58. 58. Grow – new contributors 2011-2012 <ul><li>Large aggregators e.g. Atlas of Living Australia, Bio-Diversity Heritage Library – Australian node </li></ul><ul><li>Large Australian cultural institutions especially museums and archives </li></ul><ul><li>National Libraries with Australian content e.g. UK, New Zealand. </li></ul><ul><li>Collection specific e.g. Australian sport </li></ul>
    59. 59. 2. Develop <ul><li>Agile development based on user feedback </li></ul><ul><li>In 2010 - 17 new releases v1-v3 </li></ul><ul><li>Usability testing </li></ul><ul><li>IT team of 5 </li></ul><ul><ul><li>2 Programmers </li></ul></ul><ul><ul><li>Business analyst </li></ul></ul><ul><ul><li>Web developer </li></ul></ul><ul><ul><li>IT Manager </li></ul></ul>
    60. 60. Version 4: April 2011 New homepage Access to subscription e-journal content ‘ Contribute’ has greater prominence
    61. 61. 3. Engage: with content and each other
    62. 62. User generated content via Flickr: objects
    63. 63. User generated content: photos http://trove.nla.gov.au/work/37255844 By Nomad Tales
    64. 64. http://trove.nla.gov.au/work/37288101 Flexigel Family photos – identify people
    65. 65. Context – Tools - Lists
    66. 66. Personal List to record your finds and add notes
    67. 67. Institutional list for virtual exhibition
    68. 68. Educators List – Teaching aid
    69. 69.
    70. 70. Alerting to new content
    71. 71. Text correctors - Hall of Fame
    72. 72. Profile -overall ranking and history
    73. 73. Wikipedia citation style
    74. 74. Lionel Logue – The King’s Speech
    75. 75. Wikipedia links to Trove sources
    76. 76. Wikipedia links
    77. 77.
    78. 78. Feedback Christmas Day 2010 3000 comments and feedback received in 2010
    79. 79. User Forum
    80. 80. Trove Blog
    81. 81. Trove Tweets
    82. 82. New Years Eve 2010
    83. 83. Public raise money for digitisation
    84. 84. Rockhampton ‘Trovers’
    85. 85. http://climatehistory.com.au This landmark project, spanning the sciences and the humanities, draws together a team of leading climate scientists, water managers and historians to better understand south-eastern Australian climate history over the past 200–500 years. It is the first study of its kind in Australia.
    86. 86. Re-purposing information and sharing Blog using newspaper articles http://lynnwalsh.wordpress.com
    87. 87. http://themcwhirtersproject.blogspot.com
    88. 88. 4. Promote use
    89. 89. Spikes caused by media <ul><li>http://www.abc.net.au/news/video/2010/04/29/2885984.htm </li></ul>
    90. 90. Trove screencasting on YouTube
    91. 91. Trove promotional video
    92. 92. Incoming Trove traffic Google 70% Referrals: Bing, Yahoo, Wikipedia, NLA sites 16% Direct 14% January 2011
    93. 93. Trove dependant on… <ul><li>Collaboration across cultural heritage institutions (digitisation, storage, service delivery, crowdsourcing, standards). </li></ul><ul><li>Data sharing </li></ul><ul><li>Being ‘open’ e.g. OAI, API’s </li></ul><ul><li>Changing institutional strategic thinking from power/control to freedom </li></ul><ul><li>New ideas and revisiting old ideas </li></ul>
    94. 94. [email_address] rholley@nla.gov.au Rose The site you manage is a nightmare! It’s addictive. Keeps me awake at night. Congratulations! Mary Trove finds the pieces and puts them together for you
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