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Why an 3D-printed Orange Keychain
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Why an 3D-printed Orange Keychain

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This presentation is part of www.orangekeychain.com. …

This presentation is part of www.orangekeychain.com.
It's a summarized explanation of why 3D-printing could be used for meeting a demand for a world-wide high-volume low-tech consumer product.


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  • 1. OranjeSleutelhanger: Why..? May 2014, Robert Vissers, Eccomi 3D.nl
  • 2. Case: Orange Keychain …a Short-term Worldwide Demand for a High volume Low-tech product. May 2014, Robert Vissers, Eccomi3D.nl
  • 3. Contents: 1. Customer friction 2. New product concept 3. Concept uniqueness 4. Feasibility 5. Why now 6. Next step May 2014, Robert Vissers, Eccomi3D.nl
  • 4. 1. Customer friction Case: Worldwide demand of High volume Low-tech products. - Enormous logistical efforts (central production overseas, transport, shipping to all outlets) - Mismatch in production numbers (out of stock –or- dumping unsold products) May 2014, Robert Vissers, Eccomi3D.nl
  • 5. 2. New product concept Local production in the customers backyard. Eliminating: - logistics efforts - waste in the supply chain - mismatch production/demand May 2014, Robert Vissers, Eccomi3D.nl
  • 6. 3. Concept uniqueness Digital Distribution. Local production. Using the Crowd and it’s Assets. From Doing to Orchestrating. May 2014, Robert Vissers, Eccomi3D.nl
  • 7. 4. Feasibility No investment in hardware. Utilize existing local production capacity. Infrastructure (internet / social media) available. Simplicity: easy execution - zero implementation cost. May 2014, Robert Vissers, Eccomi3D.nl
  • 8. 5. Why now From Jan Willem van Alphenaar: “Availability is more important than ownership” “Disruption; it’s not a future, it happening right now” Source: http://tinyurl.com/km8bpo4 From ACCENTURE TECHNOLOGY VISION 2014: “From Digitally Disrupted to Digital Disrupter” Source: http://tinyurl.com/qhqjvxr May 2014, Robert Vissers, Eccomi3D.nl
  • 9. 6. Next step Spread the Word and let us call 2014 the starting year that 3D-printing was introduced to millions across the globe. Go to www.orangekeychain.nl and get your own (locally produced) keychain. Experience the empowerment of local production. May 2014, Robert Vissers, Eccomi3D.nl
  • 10. More info www.oranjesleutelhanger.nl The 3D-printed Orange Keychain is an initiative from: ECCOMI 3D Robert Vissers R.Vissers@eccomi3d.nl +31 (0)6-13233710 @RobertVissers May 2014, Robert Vissers, Eccomi3D.nl