CMA: NATIONAL CONFERENCE
NEW YORK, NY MARCH 2014
DR. RICHARD GANAHL & ADRIANNA SGOURIS
BLOOMSBURG UNIVERSITY, PA
2
SHARE CLASSROOM WITH 1,000's OF READERS
CREATE STUDENT EXCITEMENT:
• MEDIA / CLASS PARTNERSHIP
• MULTI-MEDIA STORY TELLI...
3
SHARE CLASSROOM WITH 1,000's OF READERS
“BUnow: PURE PLAY/STAND-ALONE”
BUnow: MISSION
* Student Organization
* Indie Blo...
4
SHARE CLASSROOM WITH 1,000's OF READERS
MULTI-MEDIA COMPONENTS:
• 350-500 WORD w 3 INT LINKS
• G-BAND, SNDCLOUD, iMOVIE,...
5
SHARE CLASSROOM WITH 1,000's OF READERS
Date Opinion Fast Breaking BUnow Radio BUnow TV Enterprise
7-Oct BLOCK BUSTER PB...
6
SHARE CLASSROOM WITH 1,000's OF READERS
5,893
175
1,356
7
SHARE CLASSROOM WITH 1,000's OF READERS
GET READY…GET SET…GO!
• A PARTNERSHIP WITH D-MEDIA
• G-BAND, SNDCLOUD, iMOVIE, W...
8
SHARE CLASSROOM WITH 1,000's OF READERS
CHANGE THE WORLD: HAVE FUN NOW!
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Share Your Classroom With 1,000's of Readers

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Looking for the excitement generated by 1,000's of online readers? Learn from these five specific assignments that generated 1,000's of online readers through social media promotional strategies and a partnership between the classroom and BUnow: a live, student-managed news site!

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Share Your Classroom With 1,000's of Readers

  1. 1. CMA: NATIONAL CONFERENCE NEW YORK, NY MARCH 2014 DR. RICHARD GANAHL & ADRIANNA SGOURIS BLOOMSBURG UNIVERSITY, PA
  2. 2. 2 SHARE CLASSROOM WITH 1,000's OF READERS CREATE STUDENT EXCITEMENT: • MEDIA / CLASS PARTNERSHIP • MULTI-MEDIA STORY TELLING • ASSIGNMENTS ON DEADLINE • STUDENT EDITOR & REPORTER • SOCIAL MEDIA & SITE METRICS
  3. 3. 3 SHARE CLASSROOM WITH 1,000's OF READERS “BUnow: PURE PLAY/STAND-ALONE” BUnow: MISSION * Student Organization * Indie Blog & Website * Co-op & Con-verge * Student Moderated * Multiple Platforms * Pics, Audio, Video BUnow: TRAFFIC * Almost 500,000 visitors * 128+ visiting countries * 725,000+ page views * 235,555+ unique visitors •  over 30,000 video views •  35-55 student staff
  4. 4. 4 SHARE CLASSROOM WITH 1,000's OF READERS MULTI-MEDIA COMPONENTS: • 350-500 WORD w 3 INT LINKS • G-BAND, SNDCLOUD, iMOVIE, WP • AT LEAST 2 LOCAL QUOTES • SLIDE-SHOW, PODCAST, VIDEO • SOC MEDIA: BUnow FB TWITTER
  5. 5. 5 SHARE CLASSROOM WITH 1,000's OF READERS Date Opinion Fast Breaking BUnow Radio BUnow TV Enterprise 7-Oct BLOCK BUSTER PBS -------------------------------- --------------------------------- JZNK 14-Oct JZNK BLOCK BUSTER ------------------------------ JAK HUSKIES 21-Oct --------------------------------- JAK HUSKIES AWESOME BLOCK BUSTERS 28-Oct HUSKIES JZNK AWESOME/PBS BLOCK BUSTERS JAK 4-Nov AWESOME --------------------------------- JAK HUSKIES PBS 11-Nov JAK AWESOME JZNK PBS AWESOME 18-Nov PBS HUSKIES BLOCK BUSTERS JZNK ------------------------------- 25-Nov ------------------------------- ------------------------------- ------------------------------- ------------------------------- ------------------------------- 2-Dec ------------------------------- ------------------------------- ------------------------------- ------------------------------- ------------------------------- Online Journalism Fall 2013 FIVE STORY ASSIGNMENTS ACROSS 7 WEEKS: OPINION, FASTBREAKING, BUnowRADIO, BUnowTV and ENTERPRISE!
  6. 6. 6 SHARE CLASSROOM WITH 1,000's OF READERS 5,893 175 1,356
  7. 7. 7 SHARE CLASSROOM WITH 1,000's OF READERS GET READY…GET SET…GO! • A PARTNERSHIP WITH D-MEDIA • G-BAND, SNDCLOUD, iMOVIE, WP • TEAM: FIRED UP & READY TO GO • FACULTY: TRUSTING & BRAVE • SOC MEDIA: FB, TWITTER, YTUBE • SENSE OF FUN & ADVENTURE
  8. 8. 8 SHARE CLASSROOM WITH 1,000's OF READERS CHANGE THE WORLD: HAVE FUN NOW!
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