CMA: NATIONAL CONFERENCE  NEW YORK, NY MARCH 2013       DR. RICHARD GANAHLBLOOMSBURG UNIVERSITY, PA
THE CONVERGENCE DREAM• 2000: AOL PURCHASES TIME• A MEDIA CHANGING EVENT• BLENDING OF LEGACY MEDIA• ONE FOR ALL…ALL FOR ONE...
LONE”                          AND-A                  P LAY/ST      “PURE    BUnow: MISSION                     BUnow: TRA...
HAVE CAMPUS & CAMPUS MEDIA          EMBRACED THE CONVERGENCE DREAM?CONVERGENCE IS DEAD, AND BUnow LIVES ON!   4
•  CAMPUS MARKETING: RESTRICTIVE     •  CAMPUS NEWSPAPER: A MEDIA SILO     •  CAMPUS TV: PUBLISH TO LOCAL CATV     •  CAMP...
FLYING SOLO AS AN ONLINE PURE-PLAY!         IT’S A WHOLLY UNIQUE STAND-ALONE!     PROVIDES A TRANFORMATIVE EXPERIENCE!    ...
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CMA 2013 conference

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Convergence is dead, but BUnow lives on. The convergence dream promised by the 2000 AOL purchase of Time Warner remains unfilled both on campus and in the newsrooms of legacy media as evidenced by TW's spin off of Time publishing.

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CMA 2013 conference

  1. 1. CMA: NATIONAL CONFERENCE NEW YORK, NY MARCH 2013 DR. RICHARD GANAHLBLOOMSBURG UNIVERSITY, PA
  2. 2. THE CONVERGENCE DREAM• 2000: AOL PURCHASES TIME• A MEDIA CHANGING EVENT• BLENDING OF LEGACY MEDIA• ONE FOR ALL…ALL FOR ONE• OUT OF MANY COMES ONE!CONVERGENCE IS DEAD, AND BUnow LIVES ON! 2
  3. 3. LONE” AND-A P LAY/ST “PURE BUnow: MISSION BUnow: TRAFFIC* Student Organization * 200,000 visitors* Indie Blog & Website * 125+ visiting countries* Co-op & Con-verge * 525,000 page views* Student Moderated * 142,225 unique visitors* Multiple Platforms •  over 20,000 video views* Pics, Audio, Video •  35-55 student staff CONVERGENCE IS DEAD, AND BUnow LIVES ON! 3
  4. 4. HAVE CAMPUS & CAMPUS MEDIA EMBRACED THE CONVERGENCE DREAM?CONVERGENCE IS DEAD, AND BUnow LIVES ON! 4
  5. 5. •  CAMPUS MARKETING: RESTRICTIVE •  CAMPUS NEWSPAPER: A MEDIA SILO •  CAMPUS TV: PUBLISH TO LOCAL CATV •  CAMPUS RADIO: SILENT ON THE INTERNET •  DEPARTMENT FACULTY: MEDIA ISOLATES •  STUDENT C-PRODUCERS: MEDIA BLINDERS •  CAMPUS RESOURCES: SEGREGATED •  TIME WARNER SPINS OFF PRINT MEDIA!!!CONVERGENCE IS DEAD, AND BUnow LIVES ON! 5
  6. 6. FLYING SOLO AS AN ONLINE PURE-PLAY! IT’S A WHOLLY UNIQUE STAND-ALONE! PROVIDES A TRANFORMATIVE EXPERIENCE! AND HEY…THAT’S OK! DREAM ON, MEDIA PIONEERS!CONVERGENCE IS DEAD, AND BUnow LIVES ON! 6

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