BUnow's April Fools' Spoof: CMA 2012

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Reports on BUnow April's Fool Day story in 2011.

Reports on BUnow April's Fool Day story in 2011.

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  • 1. CMA: NATIONAL CONFERENCE NEW YORK, NY MARCH 2012 DR. RICHARD GANAHLBLOOMSBURG UNIVERSITY, PA
  • 2. TABLE OF CONTENTS • APRIL FOOLS’: THE PRANK • ADMIN: PULL THE PLUG! • BUnow: GET SITE BACK UP! • COMMUNITY: RU KIDDING?!? • FUTURE: WHAT’S AHEAD?APRIL FOOLS: BEFRIEND THE 1ST AMENDMENT! 2
  • 3. APRIL FOOLS: BEFRIEND THE 1ST AMENDMENT! 3
  • 4. LONE” AND-A P LAY/ST “PURE BU NOW: MISSION BU NOW: TRAFFIC* Student Organization * 187,808 visitors* Indie Blog & Website * 125+ visiting countries* Co-op & Con-verge * 434,243 page views* Student Moderated * 127,738 unique visitors* Multiple Platforms •  over 18,567 video views* Pics, Audio, Video •  35-55 student staff APRIL FOOLS: BEFRIEND THE 1ST AMENDMENT! 4
  • 5. s t udent own. S urg. u tting d oomsb en sh d to B lLock Hav e nsfer r to be tra •  ‘story’ breaks first thing in morning •  ‘story’ featured as BN headline story •  advisors discuss exit plan w/ editors •  traffic builds quickly throughout day •  ‘story’ goes viral as FB LIKES spiral •  advisor meets tech-vp in rec center APRIL FOOLS: BEFRIEND THE 1ST AMENDMENT! 5
  • 6. BUnow is ‘shut down’ at @ 3.55 pm Friday •  BN student-editor tracks shut-down •  BN advisors initiate talks w/ vp-tech •  spoofed-school considers ‘action’ •  vp-tech initiates talks with pres •  BN advisors told will take weekend •  BN advisors contact Frank @ SPLC! APRIL FOOLS: BEFRIEND THE 1ST AMENDMENT! 6
  • 7. t SPLC 1 ‘ nsive Firs ” ave exte l mediums alists h cross al STuDENT PRESS LAw CENTER rn ent jou ection…a April 1, 2011 “stud David Stanwick, Editor-in-Chief, B U Now nt prot Bloomsburg University Bloomsburg, PA 17815 e mendm VIA FACSIMILEA Dear David, Thank you for letting us know about today’s shutdown of the BUNow news website. As we understand the situation, your online news site carried a conspicuously identified April Fool’s story that poked fun at a neighboring institution, Lockhaven University. Lockhaven responded by demanding that the BUNow website be completely deactivated, and your administration complied, resulting in a complete denial of access to the site for readers and staff. Shutting down a student-run news website at a public university is a very severe measure, and it can be justified if ever — only by the most extreme necessity. The facts — that you have provided furnish no lawful basis for the university’s action, and accordingly, it appears that a serious violation of the students’ First Amendment rights •  ‘shutting down a website is a very severe measure’ has occurred and is ongoing. At a public university, student journalists have extensive First Amendment •  ‘the university’s response…denied readers access’ protection that applies across all mediums, including the online medium. While spoofing Lockhaven may have been annoying to its administrators, there appears to be nothing even arguably illegal about the story, based on your description of it. As the Supreme Court has affirmed, a public institution may not use its funding authority to •  ‘Besides being illegal, this…damag(es) reputations’ penalize a student organization such as RU Now based on the content of its lawful expression. Rosenberger v. Rector & Visitors of Univ. of Va., 515 U.S. 819 (1995). As the Fourth Circuit U.S. Court of Appeals ruled in a censorship case involving a college ‘has potential to ‘go viral’…make the subject of ridicule’ publication, “Censorship of constitutionally-protected expression cannot be imposed at •  a college or university by suspending editors, suppressing circulation, requiring imprimatur of controversial articles, excising repugnant material, withdrawing financial support, or asserting any other form of censorial oversight based on the institution’s •  ‘the SPLC has a relationship with pro-bono…counsel’ power of the purse.” 477 F,d 456, 460 ( Cir. 1973) (emphasis th 4 added). Even in the ver unlikely event that the single Lockhaven story could have been •  ‘We will also be pleased to publicize this episode’ deemed to be constitutionally unprotected speech, the university had less First Amendment-intrusive efforts to achieve the same objective, such as asking that the editors pull down the single offending story. The appropriate course of action when a complaint is received about content in the student media is to refer the complaint to the student editors. I am certain that, had the proper procedures been followed, you and 1101 Wilson Blvd.. Suite 1100 I Arlington, VA 222022 11 I 7 03SU7 I ‘04 sn1cBsnLore I WW DicOre APRIL FOOLS: BEFRIEND THE 1ST AMENDMENT! 7
  • 8. ril o t as an Ap jo ke t f s mean here were at ant rity o‘It wa joke…t a a bl e seve uts Fo ols’ igns it was ‘i s t wa ght th dget c ct plent y of s k.’ li u fe pran high 50% b d to af the edule tion’ sch educa APRIL FOOLS: BEFRIEND THE 1ST AMENDMENT! 8
  • 9. a y Frid 5 8 pm @ 6. g ain’ ve a w is ‘liBUno •  vp-tech ‘turns BUnow on’ •  BUnow editors add disclaimers •  disclaimers not a ‘quid pro quo’ •  advisors & provost design protocol •  BUnow launches as .com in Fall APRIL FOOLS: BEFRIEND THE 1ST AMENDMENT! 9
  • 10. 1277 TV STORAGE 140.89 PIT SQ. FT. 1154A ELECTRICAL 185.99 sed SQ. FT. 1267 RADIO 1258 STUDIO 1269 TV SHOP Propo 1154 1156 1158 CONTROL TV/FILM 846.97 PIT MECHANICAL ROOM TRASH CUSTODIAL ROOM 128.42 EDITING SQ. FT. SQ. FT. 1,441.85 ROOM 259.45 224.94 1261 UP SQ. FT. 124.50 SQ. FT. SQ. FT. 3 CAMERA TV STUDIO SQ. FT. 1,577.74 ly SQ. FT. ecent s Media #2 STAIRS 1266 RADIO STUDIO "B" 81.21 STORAGE SQ. FT. 12.28 as R SQ. FT. 1149 CORRIDOR 10.89 SQ. FT. 1265 ub’ W of Campu 12.28 1311 STORAGE RADIO STUDIO SQ. FT. MECH. 1254 1257 1117 CONTROL MOCK INTERVIEW ROOM 2 CAMERA TV STUDIO (BLUE ROOM) EQUIP.OFFICE 124.69 383.64 756 SQ. FT. 380.99 89.54 SQ. FT. SQ. FT. H SQ. FT.SQ. FT. 1CO8 12.28 STORAGE Media or Input OFFICE SQ. FT. CIRCULATION 1316 196.51 CLASSROOM SQ. FT. 12.28 1314 1116 1264 MENS 1,328 SQ. FT.OFFICE 1146 RADIO 1259 1262 TOILET SQ. FT. 1148 STORAGE STUDIO "A" 206 ing 94.64 MASS COMM IMAC LAB. COMPUTER LAB. TV STUDIO "A" MASTERSQ. FT. 81.89 1312 SQ. FT. 564.46 1,337.79 CONTROL CONTROL CORRIDOR SQ. FT. ELEV. SQ. FT. SQ. FT. 345.32 513.58 merg wledge MACH. 1315 1252 1255 SQ. FT. SQ. FT. 55 1150 WOMENS XSAN VIDEO EDITING LAB XSAN VIDEO EDITING LAB SQ. FT. 1115 OFFICE 1CO7 TOILET 1151 1250 211.46 STORAGEOFFICE 90.67 OFFICE 233 COMPUTER WBUQ CIRCULATION SQ. FT. 209.60 94.19 SQ. FT. SQ. FT. PANELS OFFICE 1310 8 ‘E 40.33 14.67 SQ. FT. 2 1309 1EV2SQ. FT. 46.00 80.66 SQ. FT. SQ. FT. ELEC. SQ. FT. SQ. FT. VESTIBULE ELEV. 1313 SQ. FT. EQUIP. 58 JAN. 102 120 SQ. FT. CLOSET 29,94 T the Kno SQ. FT. 16 SQ. FT. SQ. FT. 1114 1125 1CO4OFFICE OFFICE CORRIDOR 678.81 1118 1119 1120 1121 1122 1123 1124 92.68 SQ. FT. 94.16 OFFICE OFFICE OFFICE OFFICE OFFICE OFFICE OFFICE A $1 h OUSQ. FT. SQ. FT. 1308 91.39 91.39 91.39 91.39 91.39 91.39 91.39 CORRIDOR SQ. FT. SQ. FT. SQ. FT. SQ. FT. SQ. FT. SQ. FT. SQ. FT. )-.(+&(/011 744 202.56 !"#$%&(-+1+3( )0$*3(23#&8*3 SQ. FT. 1CO6 SQ. FT. !"#$FBE7$ :>C9."<$@,-$ )0;8+;$ !"#$%&( H>+1 1229 37.27 ?(!"#$%&()*&+,+( 1160 /+3<$80%+&$ 1113 1126 1244 SQ. FT.OFFICE OFFICE WOMENS TOILET 1247 2 1306 OFFICE 1239 SQ. FT. 94.64 OFFICE 7&$83958+3(680%+&: 5$!"#$%&()*&+,+ 93.93 127.16 OFFICE JAN. STOR. 5$!"#$%&&" SQ. FT. SQ. FT. 127.49 1240 53 W it SQ. FT. 64.21 SQ. FT. RESTROOM 1162 SQ. FT. 1304 SQ. FT. ($!"#$DE$ 55.83 )0;8+;$ 29.26 )$!"#$%&&"$G0>.$ SQ. FT. UP AV / DATA /+3<$80%+&$ )-.(+&(/011 SQ. FT. 1229 CORRIDOR PROPOSED MEDIA CONVERGENCE LAB 192 1112 1127 1230 #3 SQ. FT. 23+4*5%+&(653**& FORMERLY SPECTRUM MAGAZINE 23+4*5%+&(653**& @$0&()0;8+;$ ($!"#$%&&"$OFFICE OFFICE 1240A 748.89 PROPOSED LOCATION FOR iMAC LAB STAIRS 93.64 SQ. FT. 92.69 RESTROOM SQ. FT. SQ. FT. 25.00 570.23 1244A 1242 SQ. FT. 1307 1248 SQ. FT. ($!"#$%&&"$G0>.$ 1136 1137 1138 1139 1140 1141 1142 MECHANICAL /+3<$80%+&$ OFFICE 65.65 1 OFFICE OFFICE OFFICE OFFICE OFFICE OFFICE OFFICE 1164 OFFICE SQ. FT. 129.55 SQ. FT. STEAM EQUIP. !"#$%&(=#85>*&( 129.99 92.66 93.34 92.66 93.34 93.34 92.66 93.34 MENS TOILET SQ. FT. SQ. FT. 206 %-"> 1111 SQ. FT. SQ. FT. SQ. FT. SQ. FT. SQ. FT. SQ. FT. SQ. FT. 1128 1243 OFFICE 211.88 SQ. FT.OFFICE SQ. FT. RESTROOM 94.64 92.69 26.67 SQ. FT. SQ. FT. SQ. FT. )-.(+&(/011 1134 1231 1226 1 1S7 OFFICE SQ. FT. STORAGE STORAGE STORAGE 67.56 1211 130 1110 1131 1129 94.75 326 SQ. FT.OFFICE 1135 1132 SQ. FT. SECRETARYS SQ. FT. SQ. FT. OFFICE CONFERENCE ROOM OFFICE 1130 2 94.19 WORK 91.70 OFFICE SQ. FT. 90.09 275.09 ELECTRICAL SQ. FT. ROOM 1133 SQ. FT. ROOM 133.03 1218 LEGACY EQUIPMENT SQ. FT. SQ. FT. SQ. FT. 136.34 STORAGE 75.69 1217 LAPTOPS, AND PROJECTORS, SQ. FT. 66.33 SQ. FT. EQUIPMENT FOR SQ. FT. LOBBY 1219 SQ. FT. 54 MASS COMM STUDENTS 1212 OFFICE 1109 135 134 DEPT. CHAIR SQ. FT. SQ. FT. 1222OFFICE OFFICE #4 94.19 CORRIDOR OFFICE 1210E 175.00 136 STAIRSSQ. FT. RECEPTION SQ. FT. SQ. FT. ()$#> ()$#> AREA =2$#> =2$#> =2$#> =2$#> =2$#> 1305 ()*()$+,-."-$/"01 )2*34$/"01 )2*34$/"01 ()*()$+,-."-$/"01 263.94 )2*()$/"01 ()$#> ()$#> SQ. FT. 1220 CORRIDOR 1,379 EQUIPMENT 1301 “The proposed media hub will also serve as a convergence and information 1102 SQ. FT. =4$#> 1103 52*64$7"-89+"$:,;.<"- 1108 1107 1106 1105 COMMUNICATION 1101 1100 FOR GENERAL CORRIDOR CHAIRPERSON 1210C )2*64$/"01 )2*64$/"01FACULTY LOUNGE OFFICE OFFICE EDUCATIONAL STUDIES AND OFFICE OFFICE #1 USERS 1224 1,072 STUDIES 185.33 OFFICE =4$#> 177.91 90.87 139.29 SECONDARY EDUCATION 92.57 142.28 143.46 95 PROFESSIONAL SQ. FT. 1303 SQ. FT. 186.54 SQ. FT. STAIRS 1210 1213 VIDEO EQUIPMENT SQ. FT. SQ. FT. 185.37 SQ. FT. SQ. FT. UP SQ. FT. SQ. FT. LECTURE SQ. FT. DEPT. OF MASS COMMUNICATIONS OFFICE STORAGE :;-8"/$?>@$#> CLASSROOM )($+,-."- SQ. FT. 614.48 87.17 )2*(2$/"01 )2*64$/"01 93 SQ. FT. )2$?>@$#> )2$?>@$#> 1228 52*(2$7"-89+"$:,;.<"- 52*64$7"-89+"$:,;.<"- SQ. FT. 3,469 SQ. FT. SQ. FT. OFFICE AREA 2 922 )2$?>@$#> )2$?>@$#> SQ. FT. 1 SQ. FT. SQ. FT. exchange point for the various media on the BU campus, which include 52*64$7"-89+"$:,;.<"- 1210B 1214 )2*64$/"01 STORAGE OFFICE 1221 84.00 90 Mass Comm Teaching Spaces )A*3)$9B>+$<>C" SQ. FT. SQ. FT. 1223 1 SQ. FT. OFFICE 52*64$7"-89+"$:,;.<"- IMS Professional Staff Offices )2*64$/"01 COMPUTER 188 =4$#> 1210D EQUIPMENT SQ. FT. NORT =4*64$/"01 1210A H IMS Student Staff Work Area COPY/FILING 1214A 126 1300 OFFICE OFFICE =4$#> 124.09 ()*()$+,-."-$/"01 90.95 SQ. FT. VESTIBULE ()$#> SQ. FT. 90 SQ. FT. 97 ‘Public’ Reception Area )A*3)$9B>+$<>C" )A*3)$9B>+$<>C" SQ. FT. WBUQ, BUTV, The Voice, and BUNow. Equipment and software will be )2*34$/"01 )2*34$/"01 =2$#> =2$#> =2$#> =2$#> ()$#> SQ. FT. General Use Computers (Student Teachers, Business Students, etc.) 1302A LOUNGE AREA 218 1 SQ. FT. 1 SQ. FT. Video Equipment Storage SQ. FT. Building Consultant/ResComp Work Area & Storage Vacated Spaces: 1146 - Communication Studies Research Laboratory installed to allow the hubIMS Proposal v1 to access information from the various campus 1302 LOUNGE AREA 397 1247 and 1247A - offices available for faculty SQ. FT. 1226 - office available for faculty media outlets for distribution 3/2/12 Revised to and use by each other. Such an exchange 1231 - hallway and storage area available for building mail room, etc. will allow for efficient sharing of news resources on campus that can enhance the overall image of the department, the college, and Bloomsburg University as a whole.” Submitted 3.9.2012 APRIL FOOLS: BEFRIEND THE 1ST AMENDMENT! 10
  • 11. •  watch topics: rape is NO NO! •  no hurtful, demeaning stereotypes •  prank institutions, NOT people •  sure you can say it, but should you? •  have an ‘exit’ or ‘make it right’ plan •  be .com…avoid class assg & servers •  keep open door w/ admin & staff •  have SPLC contact info close at handAPRIL FOOLS: BEFRIEND THE 1ST AMENDMENT! Student Press Law Center Courtesy of 11
  • 12. Engage! www.BUnow.com Student Press Law CenterAPRIL FOOLS: BEFRIEND THE 1ST AMENDMENT! 12