CMA: NATIONAL CONFERENCE  NEW YORK, NY MARCH 2011       DR. RICHARD GANAHLBLOOMSBURG UNIVERSITY, PA
TABLE OF CONTENTS   •  U NOW: WHAT IS IT?    B   •  TAFF DEVELOPMENT    S   •  ONTENT STRATEGIES    C   •  OCIAL MEDIA PRO...
PURE PLAY/STAND-ALONE:  •  AYBE UNIQUE IN USA   M  •  O AFFILIATION W/ OTHER    N  STUDENT CAMPUS MEDIA  •  O OFFICE…NO BU...
PURE PLAY/STAND-ALONE:   •  AYBE UNIQUE IN USA    M   •  O AFFILIATION W/ OTHER     N   STUDENT CAMPUS MEDIA   •  O OFFICE...
BU NOW TRAFFIC TO DATE•  255,000 TOTAL VISITORS•  5,000 UNIQUE VISITORS 7•  52 VARIOUS COUNTRIES 1•  -800 DAILY PAGEVIEWS ...
RECRUIT & RETENTION•  CROSS ALL MAJORS A•  RIZES AND PARTIES P•  RESS PASS & T-SHIRTS P•  5-30 @ WKLY MEETINGS 2 PURE PLAY...
E-RESTAURANT PAGE•  0 LOCAL RESTAURANTS 1•  ULL BRANDED MENU F•  NLINE ORDER LINK O•  TICKY & HIGH TRAFFIC S  PURE PLAY: B...
TODAY’S TOP GALLERIES•  ASY TO LOAD MANY PIC E• SEE YOUR PIC’ CARDS ‘•  REAT WAY TO STORY TELL G•  EEP ‘EM ON BU NOW SITE ...
BU NOW TV & I-RADIO•  TUDIO & ON LOCATION S•  HOOT STUDIO MONDAY S•  AUNCH ON WEEKEND LPURE PLAY: BRANDING & TRAFFIC STRAT...
SOCIAL MEDIA EDITOR•  DIT & EVENT PROMO E•  WITTER, DIGG T•  TUMBLEUPON, FARK S•  LASHDOT S•  RIEND BU NOW NOW!!! F PURE P...
EDIT & TRAFFIC PROMO’S   •  LYERS, POSTERS, SHEETS    F   •  ABLE TOPS, BUS STOPS    T   •  -MAIL BLASTS    E   •  EARCH E...
•  E THERE NOW B•  WW.BUNOW.ORG WPURE PLAY: BRANDING & TRAFFIC STRATEGIES   12
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BU Now: Pure Play Branding & Traffic Strategies

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BU Now may be the country's only stand-alone, pure play student electronic news medium. This presentation discusses promotional strategies that have developed BU Now's brand equity and traffic volume since its founding 3 years ago. Dr. Richard Ganahl will present this at the College Media Advisors national conference in NYC on March 2011.

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BU Now: Pure Play Branding & Traffic Strategies

  1. 1. CMA: NATIONAL CONFERENCE NEW YORK, NY MARCH 2011 DR. RICHARD GANAHLBLOOMSBURG UNIVERSITY, PA
  2. 2. TABLE OF CONTENTS •  U NOW: WHAT IS IT? B •  TAFF DEVELOPMENT S •  ONTENT STRATEGIES C •  OCIAL MEDIA PROMO’S S •  DIT & TRAFFIC PROMO’S EPURE PLAY: BRANDING & TRAFFIC STRATEGIES 2
  3. 3. PURE PLAY/STAND-ALONE: •  AYBE UNIQUE IN USA M •  O AFFILIATION W/ OTHER N STUDENT CAMPUS MEDIA •  O OFFICE…NO BUDGET NPURE PLAY: BRANDING & TRAFFIC STRATEGIES 3
  4. 4. PURE PLAY/STAND-ALONE: •  AYBE UNIQUE IN USA M •  O AFFILIATION W/ OTHER N STUDENT CAMPUS MEDIA •  O OFFICE…NO BUDGET NPURE PLAY: BRANDING & TRAFFIC STRATEGIES 4
  5. 5. BU NOW TRAFFIC TO DATE•  255,000 TOTAL VISITORS•  5,000 UNIQUE VISITORS 7•  52 VARIOUS COUNTRIES 1•  -800 DAILY PAGEVIEWS 5PURE PLAY: BRANDING & TRAFFIC STRATEGIES 5
  6. 6. RECRUIT & RETENTION•  CROSS ALL MAJORS A•  RIZES AND PARTIES P•  RESS PASS & T-SHIRTS P•  5-30 @ WKLY MEETINGS 2 PURE PLAY: BRANDING & TRAFFIC STRATEGIES 6
  7. 7. E-RESTAURANT PAGE•  0 LOCAL RESTAURANTS 1•  ULL BRANDED MENU F•  NLINE ORDER LINK O•  TICKY & HIGH TRAFFIC S PURE PLAY: BRANDING & TRAFFIC STRATEGIES 7
  8. 8. TODAY’S TOP GALLERIES•  ASY TO LOAD MANY PIC E• SEE YOUR PIC’ CARDS ‘•  REAT WAY TO STORY TELL G•  EEP ‘EM ON BU NOW SITE K PURE PLAY: BRANDING & TRAFFIC STRATEGIES 8
  9. 9. BU NOW TV & I-RADIO•  TUDIO & ON LOCATION S•  HOOT STUDIO MONDAY S•  AUNCH ON WEEKEND LPURE PLAY: BRANDING & TRAFFIC STRATEGIES 9
  10. 10. SOCIAL MEDIA EDITOR•  DIT & EVENT PROMO E•  WITTER, DIGG T•  TUMBLEUPON, FARK S•  LASHDOT S•  RIEND BU NOW NOW!!! F PURE PLAY: BRANDING & TRAFFIC STRATEGIES 10
  11. 11. EDIT & TRAFFIC PROMO’S •  LYERS, POSTERS, SHEETS F •  ABLE TOPS, BUS STOPS T •  -MAIL BLASTS E •  EARCH ENGINE OPTIMA’Z S •  ITE TRAFFIC PROMOS SPURE PLAY: BRANDING & TRAFFIC STRATEGIES 11
  12. 12. •  E THERE NOW B•  WW.BUNOW.ORG WPURE PLAY: BRANDING & TRAFFIC STRATEGIES 12
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