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BU Now: Pure Play Branding & Traffic Strategies
 

BU Now: Pure Play Branding & Traffic Strategies

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BU Now may be the country's only stand-alone, pure play student electronic news medium. This presentation discusses promotional strategies that have developed BU Now's brand equity and traffic volume ...

BU Now may be the country's only stand-alone, pure play student electronic news medium. This presentation discusses promotional strategies that have developed BU Now's brand equity and traffic volume since its founding 3 years ago. Dr. Richard Ganahl will present this at the College Media Advisors national conference in NYC on March 2011.

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    BU Now: Pure Play Branding & Traffic Strategies BU Now: Pure Play Branding & Traffic Strategies Presentation Transcript

    • CMA: NATIONAL CONFERENCE NEW YORK, NY MARCH 2011 DR. RICHARD GANAHLBLOOMSBURG UNIVERSITY, PA
    • TABLE OF CONTENTS •  U NOW: WHAT IS IT? B •  TAFF DEVELOPMENT S •  ONTENT STRATEGIES C •  OCIAL MEDIA PROMO’S S •  DIT & TRAFFIC PROMO’S EPURE PLAY: BRANDING & TRAFFIC STRATEGIES 2
    • PURE PLAY/STAND-ALONE: •  AYBE UNIQUE IN USA M •  O AFFILIATION W/ OTHER N STUDENT CAMPUS MEDIA •  O OFFICE…NO BUDGET NPURE PLAY: BRANDING & TRAFFIC STRATEGIES 3
    • PURE PLAY/STAND-ALONE: •  AYBE UNIQUE IN USA M •  O AFFILIATION W/ OTHER N STUDENT CAMPUS MEDIA •  O OFFICE…NO BUDGET NPURE PLAY: BRANDING & TRAFFIC STRATEGIES 4
    • BU NOW TRAFFIC TO DATE•  255,000 TOTAL VISITORS•  5,000 UNIQUE VISITORS 7•  52 VARIOUS COUNTRIES 1•  -800 DAILY PAGEVIEWS 5PURE PLAY: BRANDING & TRAFFIC STRATEGIES 5
    • RECRUIT & RETENTION•  CROSS ALL MAJORS A•  RIZES AND PARTIES P•  RESS PASS & T-SHIRTS P•  5-30 @ WKLY MEETINGS 2 PURE PLAY: BRANDING & TRAFFIC STRATEGIES 6
    • E-RESTAURANT PAGE•  0 LOCAL RESTAURANTS 1•  ULL BRANDED MENU F•  NLINE ORDER LINK O•  TICKY & HIGH TRAFFIC S PURE PLAY: BRANDING & TRAFFIC STRATEGIES 7
    • TODAY’S TOP GALLERIES•  ASY TO LOAD MANY PIC E• SEE YOUR PIC’ CARDS ‘•  REAT WAY TO STORY TELL G•  EEP ‘EM ON BU NOW SITE K PURE PLAY: BRANDING & TRAFFIC STRATEGIES 8
    • BU NOW TV & I-RADIO•  TUDIO & ON LOCATION S•  HOOT STUDIO MONDAY S•  AUNCH ON WEEKEND LPURE PLAY: BRANDING & TRAFFIC STRATEGIES 9
    • SOCIAL MEDIA EDITOR•  DIT & EVENT PROMO E•  WITTER, DIGG T•  TUMBLEUPON, FARK S•  LASHDOT S•  RIEND BU NOW NOW!!! F PURE PLAY: BRANDING & TRAFFIC STRATEGIES 10
    • EDIT & TRAFFIC PROMO’S •  LYERS, POSTERS, SHEETS F •  ABLE TOPS, BUS STOPS T •  -MAIL BLASTS E •  EARCH ENGINE OPTIMA’Z S •  ITE TRAFFIC PROMOS SPURE PLAY: BRANDING & TRAFFIC STRATEGIES 11
    • •  E THERE NOW B•  WW.BUNOW.ORG WPURE PLAY: BRANDING & TRAFFIC STRATEGIES 12