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FLYING SOLO: Epitath or EpiphanyBU NOW : Launch of NEW Student Website<br />COLLEGE MEDIA CONFERENCE<br />National Convent...
TRULY UNIQUE: An Indie Campus News Blog<br />* Anyone Posts	* Multi-Platform<br />* Comments		* Calendar<br />* Student Ed...
‘.…anyone, anything, anyhow, anytime….’<br />BU NOW: MISSION<br />* Student Organization<br />* IndieBlog & Website<br />*...
BU NOW: Happy Second Birthday To You! <br />BU NOW: TRAFFIC<br />* 70,229 visitors / 22 mo<br />* visits from 123 countrie...
5<br />BU NOW: Epitath or Epiphany?<br />
6<br />BU NOW: Epitath or Epiphany?<br />
Multi Media, Multi Platform Excellence <br />HOMECOMING 2009<br />* 9 stories w/ 13,371 hits<br />* combined 3 media effor...
BU NOW FUTURE: Epitath or Epiphany?<br />E-INTERVIEWS ITEMS<br />1. What is convergence?<br />2. Initial BN expectations?<...
BU NOW FUTURE: E-Survey Findings<br />WHAT = CONVERGENCE<br />1. media working together <br />2. quality multimedia J<br /...
BU NOW FUTURE: Media Influences<br />MEDIA = HELP<br />1. we worked through it<br />2. cross platform portfolio<br />3. co...
BU NOW FUTURE: Factor Influences<br />FACTORS = HELPED<br />1. dedicated staff, advisors<br />2. tech & server support <br...
BU NOW FUTURE: In Five Years BN Will<br />SUGGESTIONS<br />1. BN NEEDS office space<br />2. merge paper & BU Now<br />3. d...
‘.…anyone, anything, anyhow, anytime….’<br />* BU Now video	* James’ Reviews<br />* BN Slideshow  * VOICE Stories<br />* E...
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BU Now Flying Solo: Epiphany or Epitath

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BU Now is an independent college blog/newsite that celebrates its 2nd year in April 2010. This presentation at College Media Advisors 2010 Convention in New York City in March 2010 summarizes BU Now's progress while addressing challenges from academic department, communication faculty and campus media.

Published in: Education, News & Politics
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Transcript of "BU Now Flying Solo: Epiphany or Epitath"

  1. 1. FLYING SOLO: Epitath or EpiphanyBU NOW : Launch of NEW Student Website<br />COLLEGE MEDIA CONFERENCE<br />National Convention: NYC, SPRING 2010<br />DR. RICHARD GANAHL<br />Bloomsburg University, PA<br />
  2. 2. TRULY UNIQUE: An Indie Campus News Blog<br />* Anyone Posts * Multi-Platform<br />* Comments * Calendar<br />* Student Ed’s * Coop w/ Media<br />* Polls * Videos<br />* Podcasts * Slideshows<br />2<br />BU NOW: Epitath or Epiphany?<br />
  3. 3. ‘.…anyone, anything, anyhow, anytime….’<br />BU NOW: MISSION<br />* Student Organization<br />* IndieBlog & Website<br />* Co-op & Con-verge<br />* Student Moderated<br />* Multiple Platforms<br />* Pics, Audio, Video <br />EXTREME COMPETITION<br />*Town Student Website<br />* BU Comm Office: 10 stds<br />* Campus Weekly: 17 stds<br />* Campus Radio: 16 stds<br />* Department Mag: 20 stds<br />* Department TV: 20 stds<br />3<br />BU NOW: Epitath or Epiphany?<br />
  4. 4. BU NOW: Happy Second Birthday To You! <br />BU NOW: TRAFFIC<br />* 70,229 visitors / 22 mo<br />* visits from 123 countries<br />* 157,795 page views<br />* 43,474 unique visitors<br />* over 16,267 video views<br />* top 5 stories = 31,615 hits<br />BU NOW: STAFF<br />* 520 registered users<br />* 160 story contributors<br />* two faculty advisors<br />* multiple departments<br />* 637 posts, 499 comments<br />* Facebook & Twitter <br />4<br />BU NOW: Epitath or Epiphany?<br />
  5. 5. 5<br />BU NOW: Epitath or Epiphany?<br />
  6. 6. 6<br />BU NOW: Epitath or Epiphany?<br />
  7. 7. Multi Media, Multi Platform Excellence <br />HOMECOMING 2009<br />* 9 stories w/ 13,371 hits<br />* combined 3 media efforts<br />* 3 videos, 2 op-eds & pics<br />* broke 23 pg Final Report<br />* Homecoming Forum Tags<br />* Homecoming Dance Tags<br />BLOCK PARTY 2009<br />* 10 stories w/ 10,811 hits<br />* combined 4 media efforts<br />* 4 vids, gonzo-j, op-ed, pic<br />* Forum: Mayor, C of P, BU<br />* extensive use of link-j<br />* Block Party Story Tags<br />7<br />BU NOW: Epitath or Epiphany?<br />
  8. 8. BU NOW FUTURE: Epitath or Epiphany?<br />E-INTERVIEWS ITEMS<br />1. What is convergence?<br />2. Initial BN expectations?<br />3. Did media help/hinder?<br />4. What has help/hinder?<br />5. In 5 years BN will…?<br />SAMPLE SELECTION<br />1. Students Media Leaders<br />2. Faculty/Staff Media Adv<br />3. Open end email Feb 2010<br />4. Sample size = 23 of 26<br />5. Names & depts deleted<br />8<br />BU NOW: Epitath or Epiphany?<br />
  9. 9. BU NOW FUTURE: E-Survey Findings<br />WHAT = CONVERGENCE<br />1. media working together <br />2. quality multimedia J<br />3. collaborative confed’tion<br />4. multiple media exper’nce<br />5. hubbed media integr’tion<br />INITIAL EXPECTATIONS<br />1. had NO idea what it was<br />2. risky and take long time<br />3. concerned @ competition<br />4. good things = to happen<br />5. didn’t expect such growth<br />9<br />BU NOW: Epitath or Epiphany?<br />
  10. 10. BU NOW FUTURE: Media Influences<br />MEDIA = HELP<br />1. we worked through it<br />2. cross platform portfolio<br />3. compliment not rival<br />4. BN = partnered & coop’d<br />5. BN = provided paper tab<br />MEDIA = HINDRANCE<br />1. tension and conflict<br />2. very possessive of staff<br />3. good vibes gone sour<br />4. fearful, power struggle<br />5. territorial & defensive<br />10<br />BU NOW: Epitath or Epiphany?<br />
  11. 11. BU NOW FUTURE: Factor Influences<br />FACTORS = HELPED<br />1. dedicated staff, advisors<br />2. tech & server support <br />3. $$ for media conference<br />4. range of student interest<br />5. BN’s innovative spirit<br />FACTORS = HINDRANCE<br />1. no department support<br />2. territorial, feuding faculty<br />3. technological ignorance<br />4. lack of university respect<br />5. small # of talented folks<br />11<br />BU NOW: Epitath or Epiphany?<br />
  12. 12. BU NOW FUTURE: In Five Years BN Will<br />SUGGESTIONS<br />1. BN NEEDS office space<br />2. merge paper & BU Now<br />3. develop ad revenue<br />4. break media walls down<br />5. open faculty minds<br />IN 5 YEARS BN WILL<br />1. our future = unimaginable<br />2. take on investigative J!<br />3. more media convergence <br />4. every students’ homepage<br />5. multi-billion dollar site!<br />12<br />BU NOW: Epitath or Epiphany?<br />
  13. 13. ‘.…anyone, anything, anyhow, anytime….’<br />* BU Now video * James’ Reviews<br />* BN Slideshow * VOICE Stories<br />* Election 2008<br />13<br />BU NOW: Epitath or Epiphany?<br />
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