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



Online Marketing is the marketing of products or
services over the Internet & it ties together creative and
technical aspects of the Internet, including design,
development, advertising and sale

Online marketing is used by companies selling goods
and services directly to consumers as well as those who
operate on a business to business
model

http://www.rgrtechnologies.com
Methods and Channels








Email marketing is promoting products through the
use of email
There are 2 main ingredients to an effective email
marketing campaign
They are to build a large list of people you can email
and to write great emails
The emails should be packed with free value and they
should move people to buy what you’re trying to sell
http://www.rgrtechnologies.com






Yet another but important and crucial marketing trend
that has brought a huge aberration in our society
Blogger was launched in 1999 by three friends.
Blogging as an ardent marketing tool has really
blossomed in the last some years
Businesses, companies and even superstar now use
blogging system for huge promotion
http://www.rgrtechnologies.com










You have to pay for PPC ads.
You target certain words and then when those words
are searched for on a search engine such as Google your
ad will appear.
But you do have to pay every time your ad is clicked on.
You need to make sure you do your homework and find
out how to effectively use PPC.
Otherwise you can easily lose a lot of money in a short
amount of time.
But if you do learn how to use PPC effectively then you
can make a lot of money just as fast
http://www.rgrtechnologies.com








Social media is very popular right now and it’s only
getting more popular
You can tap into that popularity by using social media to
sell your products
Just make sure you don’t SPAM people. In fact, you
shouldn’t use any social media to directly sell anything
Just use social media to direct people to other sites where
you can then hit them with a sales pitch
http://www.rgrtechnologies.com




With regards to the Internet, this is the promoting of
brands using all forms of online digital advertising
channels to reach consumers
This includes video channels, Internet Radio, mobile
phones, display or banner ads, digital outdoors, and
any other form of digital media.

http://www.rgrtechnologies.com




Marketing techniques that use social networks to
produce an increase in brand awareness or achieve
other marketing objectives (such as product sales)
through self-replicating viral processes.
It can be word-of-mouth delivered or enhanced by the
network effects of the Internet. Viral promotions may
take the form of video clips, interactive Flash games,
ebooks, images, or even text messages.
http://www.rgrtechnologies.com
AIDA Model


A – Awareness




I – Interest




Generating thoughts and discussion about your brand.

D – Desire




Initial point where your brand and/or business is
recognised and acknowledged.

Communicate your messages through the use of social
media and email marketing.

A – Action


The stage where the conversion is complete and back to
the 'interest' stage to retain them. Your website is
responsible for this stage.
http://www.rgrtechnologies.com






Grow from $27.1 billion in 2011 to over $42.5 billion in 2015
The search engine marketing industry is projected to reach
over $22 billion by the end of 2012, a 19 percent increase
from $19.3 billion last year
74 percent of small businesses find online networking to be
just as valuable as 58 percent reporting they struggle to find
value in using Facebook to promote their brand or don't
have a page at all number of companies struggling to take
advantage of online resources

http://www.rgrtechnologies.com


Pull marketing:
Websites and blogs are pull strategies
 Build websites & Blogs
 Company’s social media profiles
 long-term success
 the company tries to draw in customers through
different kinds of advertising, such as TV ads, online
banner ads and social media
 Online banner ads, and radio and TV ads are other
forms of pull marketing.
http://www.rgrtechnologies.com



Push Marketing:






Email Campaign
Certain offers through your social media profiles
Companies may push information and promotional
material directly to end users through email or fliers
to generate demand
Create an email database of potential customers and
send them product announcements and promotions
directly
http://www.rgrtechnologies.com









One to one approach
Cater to specific interests
Different content by choice
Geo- marketing
Relatively inexpensive
Global business
Measuring statistics is easy
Accountability
http://www.rgrtechnologies.com








Illegal or unethical practices
Physical demonstration and needs to be
tangible
Transparency
Cost of Hardware
http://www.rgrtechnologies.com






Governance, laws and regulations
Cultural issues
Lack of technical infrastructure
Marketing philosophies & channels
Online shopping worries




Fear factor
Unreliable delivery mechanisms
Credit card fraud and usage:

http://www.rgrtechnologies.com






Clearly, the strengths of the Internet as a marketing
medium far outweigh the negatives
Companies grappling with the issue of whether to
market via the Internet are already behind
Companies attempting to build a coherent Internet
marketing strategy must begin to believe that the Web
is likely to be the center of their marketing future, not
simply an adjunct to traditional marketing methods
http://www.rgrtechnologies.com


Contact Us

Internet Marketing Services – SEO, SEM, SMO, SMM
Email: Info@rgrtechnologies.com
rajagopal@rgrtechnologies.com

http://www.rgrtechnologies.com
Search Engine Optimization Services in Bangalore - RGR Technologies Pvt Ltd

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Search Engine Optimization Services in Bangalore - RGR Technologies Pvt Ltd

  • 1.
  • 2.
  • 3.   Online Marketing is the marketing of products or services over the Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business model http://www.rgrtechnologies.com
  • 5.     Email marketing is promoting products through the use of email There are 2 main ingredients to an effective email marketing campaign They are to build a large list of people you can email and to write great emails The emails should be packed with free value and they should move people to buy what you’re trying to sell http://www.rgrtechnologies.com
  • 6.    Yet another but important and crucial marketing trend that has brought a huge aberration in our society Blogger was launched in 1999 by three friends. Blogging as an ardent marketing tool has really blossomed in the last some years Businesses, companies and even superstar now use blogging system for huge promotion http://www.rgrtechnologies.com
  • 7.       You have to pay for PPC ads. You target certain words and then when those words are searched for on a search engine such as Google your ad will appear. But you do have to pay every time your ad is clicked on. You need to make sure you do your homework and find out how to effectively use PPC. Otherwise you can easily lose a lot of money in a short amount of time. But if you do learn how to use PPC effectively then you can make a lot of money just as fast http://www.rgrtechnologies.com
  • 8.     Social media is very popular right now and it’s only getting more popular You can tap into that popularity by using social media to sell your products Just make sure you don’t SPAM people. In fact, you shouldn’t use any social media to directly sell anything Just use social media to direct people to other sites where you can then hit them with a sales pitch http://www.rgrtechnologies.com
  • 9.   With regards to the Internet, this is the promoting of brands using all forms of online digital advertising channels to reach consumers This includes video channels, Internet Radio, mobile phones, display or banner ads, digital outdoors, and any other form of digital media. http://www.rgrtechnologies.com
  • 10.   Marketing techniques that use social networks to produce an increase in brand awareness or achieve other marketing objectives (such as product sales) through self-replicating viral processes. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, ebooks, images, or even text messages. http://www.rgrtechnologies.com
  • 11. AIDA Model  A – Awareness   I – Interest   Generating thoughts and discussion about your brand. D – Desire   Initial point where your brand and/or business is recognised and acknowledged. Communicate your messages through the use of social media and email marketing. A – Action  The stage where the conversion is complete and back to the 'interest' stage to retain them. Your website is responsible for this stage. http://www.rgrtechnologies.com
  • 12.    Grow from $27.1 billion in 2011 to over $42.5 billion in 2015 The search engine marketing industry is projected to reach over $22 billion by the end of 2012, a 19 percent increase from $19.3 billion last year 74 percent of small businesses find online networking to be just as valuable as 58 percent reporting they struggle to find value in using Facebook to promote their brand or don't have a page at all number of companies struggling to take advantage of online resources http://www.rgrtechnologies.com
  • 13.  Pull marketing: Websites and blogs are pull strategies  Build websites & Blogs  Company’s social media profiles  long-term success  the company tries to draw in customers through different kinds of advertising, such as TV ads, online banner ads and social media  Online banner ads, and radio and TV ads are other forms of pull marketing. http://www.rgrtechnologies.com 
  • 14.  Push Marketing:     Email Campaign Certain offers through your social media profiles Companies may push information and promotional material directly to end users through email or fliers to generate demand Create an email database of potential customers and send them product announcements and promotions directly http://www.rgrtechnologies.com
  • 15.
  • 16.
  • 17.
  • 18.         One to one approach Cater to specific interests Different content by choice Geo- marketing Relatively inexpensive Global business Measuring statistics is easy Accountability http://www.rgrtechnologies.com
  • 19.     Illegal or unethical practices Physical demonstration and needs to be tangible Transparency Cost of Hardware http://www.rgrtechnologies.com
  • 20.      Governance, laws and regulations Cultural issues Lack of technical infrastructure Marketing philosophies & channels Online shopping worries    Fear factor Unreliable delivery mechanisms Credit card fraud and usage: http://www.rgrtechnologies.com
  • 21.    Clearly, the strengths of the Internet as a marketing medium far outweigh the negatives Companies grappling with the issue of whether to market via the Internet are already behind Companies attempting to build a coherent Internet marketing strategy must begin to believe that the Web is likely to be the center of their marketing future, not simply an adjunct to traditional marketing methods http://www.rgrtechnologies.com
  • 22.  Contact Us Internet Marketing Services – SEO, SEM, SMO, SMM Email: Info@rgrtechnologies.com rajagopal@rgrtechnologies.com http://www.rgrtechnologies.com