The Web Designers Toolkit
by R/GA on Oct 22, 2012
- 6,615 views
As we move further into the future of digital design, web design is no longer just about creating a single great desktop browsing experience. The interactive design industry is at a crossroads; mobile ...
As we move further into the future of digital design, web design is no longer just about creating a single great desktop browsing experience. The interactive design industry is at a crossroads; mobile and tablet devices continue to propagate and fuel new interactions, and the web is now found on more devices than ever.
So, how do we adjust accordingly? More often than not, designers and programmers use old methodologies to tackle new problems. The real tool kit of a great web designer starts off-line and off-screen. This lecture will showcase important skills that will prepare flexible designs for future facing web projects. We will outline a set of new philosophies, collaborative processes and custom tools that enable productivity in this ever-changing world. We'll also cover the importance of creating your own tools and adapting to new needs, so you can stay ahead of the game.
By demonstrating the right workflow, the right tools and a future facing philosophy, this talk aims to help anyone who has thought to themselves: 'there has to be a better way'. The future isn't 12-column grids and pixel perfect PSDs. It's a flexible thinking model that relies on your understanding of development and a strong design philosophy.
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Gustavo Serafim
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