• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Is your brand sexy enough for social media?

on

  • 15,757 views

How can social media increase your business success?

How can social media increase your business success?

Statistics

Views

Total Views
15,757
Views on SlideShare
12,709
Embed Views
3,048

Actions

Likes
70
Downloads
805
Comments
3

20 Embeds 3,048

http://www.conseilsmarketing.com 2046
http://www.detailverliebt.de 436
http://www.yucezerey.com 372
http://www.conseilsmarketing.fr 122
http://paper.li 20
http://rfaase.wordpress.com 13
http://shesthegeek.co.za 10
http://www.webzucker.at 6
http://www.techgig.com 5
http://www.cosladajoven.net 4
http://www.iweb34.com 3
http://vacuum.vbox.lt 2
http://www.dijitalelma.com 2
http://1885969127.nvmodules.netvibes.com 1
http://csm-biochem-2010.wikispaces.umb.edu 1
http://www.onlydoo.com 1
http://cloudmanagement.blogspot.com 1
http://feedingo.com 1
https://si0.twimg.com 1
http://blog.inpressulum.de 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

13 of 3 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • absolutely fantastic i want to be a ginius like that woman
    Are you sure you want to
    Your message goes here
    Processing…
  • Awesome slides! Did you know 3M UK is running a competition on SlideShare? You could win a 3M PocketProjector MP180! If you want a chance then all you have to do is tag your presentation with ‘3MInform’ and you’ll be entered! Interested? Head over to our page for more details.
    Are you sure you want to
    Your message goes here
    Processing…
  • Excellent story in an even better presentation. I think most people aren't too familiar with social media, but expect the tides to turn around in the near future. Slideshares like these really help excite people, nicely done!
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Is your brand sexy enough for social media? Is your brand sexy enough for social media? Presentation Transcript

    • IS YOUR BRAND SEXY* ENOUGH FOR SOCIAL MEDIA? *i.e. cool enough to impress friends with?
    • YOUR BRAND DOESN’T HAVE TO BE SEXY, BUT YOUR WEB MARKETING SHOULD BE. A GOOD MESSAGE SELLS.* *However, if the product sucks, nothing else matters
    • 500.000 *for Knorr’s Sidekicks,… not so sexy!
    • 500.000 *for Knorr’s Sidekicks,… not so sexy!
    • + 8.000 facebook friends
    • + 8.000 facebook friends
    • HOW….? LIKEABLE CHARACTERS?
    • How can social media increase your business success?
    • STEP 1. GIVE YOUR COMPANY A FACE* *it humanizes you, your brand, and your products
    • YES, BODY WASH FOR MEN
    • YES, BODY WASH FOR MEN
    • ANOTHER EXAMPLE: BLENDERS
    • ANOTHER EXAMPLE: BLENDERS CERTAINLY NOT A SEXY PRODUCT
    • 117.000.000 Total number of views for the ‘Will It Blend’ videos on YouTube, starring Blendtec’s own CEO; Tom Dickson http://www.wikipedia.org
    • 700% % in sales increase over 4 years
    • ITS ALL ABOUT THE MESSAGE AND HOW YOU GET IT ACROSS
    • ITS ALL ABOUT THE MESSAGE AND HOW YOU GET IT ACROSS
    • STEP 2. ENGAGE
    • STEP 2. ENGAGE TALK
    • USE THE CHANNELS THAT YOUR CUSTOMERS USE The conversation prism by Brian Solis & JESS3
    • REACH OUT… • Because its their trusted environment • Be there, but don’t stalk
    • REACH OUT… • Because its their trusted environment • Be there, but don’t stalk
    • ABOVE ALL, LISTEN…
    • ABOVE ALL, LISTEN…
    • BE SMART. ENGAGING. SEXY. CLEVER. FUNNY. PROFESSIONAL. IMPORTANT INGREDIENTS ON SOCIAL MEDIA
    • BE SMART. ENGAGING. SEXY. CLEVER. FUNNY. PROFESSIONAL. IMPORTANT INGREDIENTS ON SOCIAL MEDIA
    • AND YOUR MESSAGE GETS ACROSS …
    • … BUT DON’T MAKE IT A ONE-WAY CONVERSATION
    • • voorbeeld
    • • voorbeeld
    • • voorbeeld
    • SOCIAL MEDIA FOR BUSINESS IS ABOUT ESTABLISHING A TWO-WAY INTERACTION WITH THE CUSTOMER. MOREOVER IT IS ABOUT BEING PART OF THE CUSTOMER’S NETWORK
    • SOCIAL MEDIA FOR BUSINESS IS ABOUT ESTABLISHING A TWO-WAY INTERACTION WITH THE CUSTOMER. MOREOVER IT IS ABOUT BEING PART OF THE CUSTOMER’S NETWORK
    • SOCIAL MEDIA FOR BUSINESS IS ABOUT ESTABLISHING A TWO-WAY INTERACTION WITH THE CUSTOMER. MOREOVER IT IS ABOUT BEING PART OF THE CUSTOMER’S NETWORK
    • SOCIAL MEDIA FOR BUSINESS IS ABOUT ESTABLISHING A TWO-WAY INTERACTION WITH THE CUSTOMER. MOREOVER IT IS ABOUT BEING PART OF THE CUSTOMER’S NETWORK
    • SOCIAL MEDIA FOR BUSINESS IS ABOUT ESTABLISHING A TWO-WAY INTERACTION WITH THE CUSTOMER. MOREOVER IT IS ABOUT BEING PART OF THE CUSTOMER’S NETWORK
    • The Microsoft Office Twitter page (with 26.500+ followers) uses a solid content plan: -They use real names and photos c -They ask people to participate (e.g. by asking questions) -They show relevant content (e.g. reviews or product updates) -They give credit (i.e. thank your and so forth) -One tweet said that they love cupcakes (I’m only saying..)
    • KLM
    • KLM KLM, Royal Dutch Airlines, are very communicative on social media. Earlier in 2009 , KLM ‘s call centers were exceptionally busy because of people requesting to rebook their flights because of Icelandic volcanic ash cancelling all flights. They were the first airliner to use Twitter and Facebook to offer people an alternative channel to rebook their flights.
    • STEP 3. BECOME FRIENDS
    • GET PEOPLE TO FOLLOW YOU:
    • GET PEOPLE TO FOLLOW YOU:
    • Heineken, the beer maker, has 700.000 fans on Facebook. They make excellent use of social media by sharing (really funny) video’s, photos of events,csponsoring contests, and asking questions.
    • 5.7 million
    • 5.7 million Total number of followers President Obama has on Twitter
    • STEP 4. LEARN FROM YOUR NETWORK
    • WHO IS MY CUSTOMER? I love brand XYZ The cake is a lie
    • WHO IS MY CUSTOMER? I love brand XYZ The cake is a lie
    • YOU CAN MEASURE OR ANALYSE:
    • YOU CAN MEASURE OR ANALYSE:
    • YOU CAN MEASURE OR ANALYSE:
    • YOU CAN MEASURE OR ANALYSE:
    • YOU CAN MEASURE OR ANALYSE:
    • YOU CAN MEASURE OR ANALYSE:
    • YOU CAN MEASURE OR ANALYSE:
    • YOU CAN MEASURE OR ANALYSE:
    • Lets review:
    • Lets review:
    • Lets review:
    • Lets review:
    • Lets review:
    • Lets review:
    • Lets review:
    • Lets review:
    • Lets review:
    • Social Media is Marketing
    • Marketing Social Media is Sales
    • Marketing Sales Social Media is Service
    • Marketing Sales Service Social Media is Relationships
    • Marketing Sales Service Relationships Social Media is Knowledge
    • Marketing Sales Service Relationships Knowledge Social Media is Sexy
    • Marketing Sales Service Relationships Knowledge Sexy Social Media is Now
    • Marketing Sales Service Relationships Knowledge Sexy Now Social Media is Strategy
    • Sales Service Relationships Knowledge Sexy Now Strategy Social Media is YOU!
    • #1 rule:
    • #1 rule:
    • #1 rule:
    • Thank you! Tell us what you think. robbert.faase@logica.com @rfaase slideshare.net/rfaase/