Is your brand sexy enough for social media?

IS YOUR BRAND SEXY* ENOUGH FOR SOCIAL MEDIA? *i.e. cool enough to impress friends with?

YOUR BRAND DOESN’T HAVE TO BE SEXY, BUT YOUR WEB MARKETING SHOULD BE. A GOOD MESSAGE SELLS.* *However, if the product sucks, nothing else matters

500.000 *for Knorr’s Sidekicks,… not so sexy!

+ 8.000 facebook friends

HOW….? LIKEABLE CHARACTERS?

How can social media increase your business success?

STEP 1. GIVE YOUR COMPANY A FACE* *it humanizes you, your brand, and your products

YES, BODY WASH FOR MEN

ANOTHER EXAMPLE: BLENDERS

ANOTHER EXAMPLE: BLENDERS CERTAINLY NOT A SEXY PRODUCT

117.000.000 Total number of views for the ‘Will It Blend’ videos on YouTube, starring Blendtec’s own CEO; Tom Dickson http://www.wikipedia.org

700% % in sales increase over 4 years

ITS ALL ABOUT THE MESSAGE AND HOW YOU GET IT ACROSS

STEP 2. ENGAGE

STEP 2. ENGAGE TALK

USE THE CHANNELS THAT YOUR CUSTOMERS USE The conversation prism by Brian Solis & JESS3

REACH OUT… • Because its their trusted environment • Be there, but don’t stalk

ABOVE ALL, LISTEN…

BE SMART. ENGAGING. SEXY. CLEVER. FUNNY. PROFESSIONAL. IMPORTANT INGREDIENTS ON SOCIAL MEDIA

AND YOUR MESSAGE GETS ACROSS …

… BUT DON’T MAKE IT A ONE-WAY CONVERSATION

• voorbeeld

SOCIAL MEDIA FOR BUSINESS IS ABOUT ESTABLISHING A TWO-WAY INTERACTION WITH THE CUSTOMER. MOREOVER IT IS ABOUT BEING PART OF THE CUSTOMER’S NETWORK

The Microsoft Office Twitter page (with 26.500+ followers) uses a solid content plan: -They use real names and photos c -They ask people to participate (e.g. by asking questions) -They show relevant content (e.g. reviews or product updates) -They give credit (i.e. thank your and so forth) -One tweet said that they love cupcakes (I’m only saying..)

KLM KLM, Royal Dutch Airlines, are very communicative on social media. Earlier in 2009 , KLM ‘s call centers were exceptionally busy because of people requesting to rebook their flights because of Icelandic volcanic ash cancelling all flights. They were the first airliner to use Twitter and Facebook to offer people an alternative channel to rebook their flights.

STEP 3. BECOME FRIENDS

GET PEOPLE TO FOLLOW YOU:

Heineken, the beer maker, has 700.000 fans on Facebook. They make excellent use of social media by sharing (really funny) video’s, photos of events,csponsoring contests, and asking questions.

5.7 million

5.7 million Total number of followers President Obama has on Twitter

STEP 4. LEARN FROM YOUR NETWORK

WHO IS MY CUSTOMER? I love brand XYZ The cake is a lie

YOU CAN MEASURE OR ANALYSE:

Lets review:

Social Media is Marketing

Marketing Social Media is Sales

Marketing Sales Social Media is Service

Marketing Sales Service Social Media is Relationships

Marketing Sales Service Relationships Social Media is Knowledge

Marketing Sales Service Relationships Knowledge Social Media is Sexy

Marketing Sales Service Relationships Knowledge Sexy Social Media is Now

Marketing Sales Service Relationships Knowledge Sexy Now Social Media is Strategy

Sales Service Relationships Knowledge Sexy Now Strategy Social Media is YOU!

#1 rule:

Thank you! Tell us what you think. robbert.faase@logica.com @rfaase slideshare.net/rfaase/

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Is your brand sexy enough for social media?

by Robbert Faase on Nov 01, 2010

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Is your brand sexy enough for social media? — Presentation Transcript