The SODA report - Volume 1 - 2014
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The next edition of The SoDA Report – the first for 2014 has just been released. ...
The next edition of The SoDA Report – the first for 2014 has just been released.
This issue of SoDA’s biannual trends publication, explores the concept of value. The human is placed at the heart of this issue and is used to explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise to entirely new value systems?
SoDA dives into all of these questions throughout each expertly-curated editorial section within the report. The sections include Industry Insider, Modern Marketer (Edited by former contributor to Adverblog, Mark Pollard), Tech Talk, People Power and Advocacy. You’ll also find an exemplary collection of projects from SoDA members that features work with world-renowned brands such as American Express, Adobe, EA Sports, Walmart, Nike, Google, IBM, Samsung, BMW, MINI, and many more (including some thoughts from me on the role of Digital at Heineken).
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