Rising Stars vs. Standard IAB
Phase 2 Study Results
1
logistics
7
5
4
5
4
4
Ad Units
Publishers
Advertisers
Agencies
Ad Serving Partners
Million Impressions
2
ad formats studied | publishers | advertisers
Portrait
Billboard
Sidekick
Filmstrip
Slider
Publishers Advertisers
300x25...
3
ad formats studied | publishers | advertisers
Analytics
Agencies Ad Serving
Partners
4
standard iab interactivity metrics
Standard Interaction Metrics
the percent of users who purposely enter the frame of an...
5
standard iab | 300x250
300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T
6
standard iab | 728x90
728x90 | Jeep
728x90 | Westin Hotels
728x90 | Axe
7
rising stars | filmstrip
300x600 | Jeep 300x600 | AT&T300x600 | Westin Hotels
8
rising stars | sidekick
300x600 | Jeep Jeep | Expanded
9
rising stars | slider
Expanded
AXE
970x90
Collapsed
10
rising stars | portrait
300x1050
Westin Hotels
300x1050
Jeep
11
rising stars | billboard
970x250
Jeep
970x250
Westin Hotels
970x250
AT&T
12
universal interaction rate comparison
Rising Stars Outperform in Universal Interaction Rate
9.6%
3.9%
13
universal interaction time comparison
Rising Stars Outperform in Universal Interaction Time
5.8
seconds
3.9
seconds
14
universal interaction rate comparison
Best Rising Star vs Best 728x90 or 300x250
2.1X
15
universal interaction time comparison
Best Rising Star vs Best 728x90 or 300x250
2X
Heatmaps
17
standard iab | 300x250
300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T
18
standard iab | 300x250 heatmaps
300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T
19
standard iab | 728x90
728x90 | Jeep
728x90 | Westin Hotels
728x90 | Axe
20
standard iab | 728x90
728x90 | Jeep
728x90 | Westin Hotels
728x90 | Axe
21
rising stars | filmstrip
300x600 | Jeep 300x600 | AT&T300x600 | Westin Hotels
22
rising stars | filmstrip heatmaps
300x600 | Jeep 300x600 | AT&T300x600 | Westin Hotels
23
rising stars | sidekick
300x600 | Jeep Jeep | Expanded
24
300x600 | Jeep Jeep | Expanded
rising stars | sidekick heatmaps
25
rising stars | slider
Expanded
AXE
970x90
Collapsed
26
rising stars | slider heatmaps
Expanded
AXE
970x90
Collapsed
27
rising stars | portrait
300x1050
Westin Hotels
300x1050
Jeep
28
rising stars | portrait heatmaps
300x1050
Westin Hotels
300x1050
Jeep
29
rising stars | billboard
970x250
Jeep
970x250
Westin Hotels
970x250
AT&T
30
rising stars | billboard heatmaps
970x250
Jeep
970x250
Westin Hotels
970x250
AT&T
IAB rising stars vs standard IAB -  phase 2
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IAB rising stars vs standard IAB - phase 2

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Rising Stars vs. Standard IAB Phase 2 Study Results
logistics 7 Ad Units 5 Publishers 4 Advertisers 5 Agencies 4 Ad Serving Partners 4 Million Impressions1
ad formats studied | publishers | advertisers Rising Stars IAB Standard Publishers Advertisers Portrait 300x250 Slider 728x90 Sidekick Billboard Filmstrip Pushdown (not tested)2
ad formats studied | publishers | advertisers Agencies Ad Serving Analytics Partners3
standard iab interactivity metrics Standard Interaction Metricsthe percent of users who purposely enter the frame of an ad formore than 0.5 secondsUniversal Interaction Ratethe average amount of time users spent on the adUniversal Interaction Time4
standard iab | 300x250300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 5
standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe6
rising stars | filmstrip 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T7
rising stars | sidekick 300x600 | Jeep Jeep | Expanded8
rising stars | slider 970x90CollapsedExpanded AXE9
rising stars | portrait 300x1050 300x1050 Westin Hotels Jeep10
rising stars | billboard 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T11
universal interaction rate comparison Rising Stars Outperform in Universal Interaction Rate 9.6% 3.9%12
universal interaction time comparison Rising Stars Outperform in Universal Interaction Time 5.8 seconds 3.9 seconds13
universal interaction rate comparison Best Rising Star vs Best 728x90 or 300x250 2.1X14
universal interaction time comparison Best Rising Star vs Best 728x90 or 300x250 2X15
Heatmaps
standard iab | 300x250300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 17
standard iab | 300x250 heatmaps300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T 18
standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe19
standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe20
rising stars | filmstrip 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T21
rising stars | filmstrip heatmaps 300x600 | Jeep 300x600 | Westin Hotels 300x600 | AT&T22
rising stars | sidekick 300x600 | Jeep Jeep | Expanded23
rising stars | sidekick heatmaps 300x600 | Jeep Jeep | Expanded24
rising stars | slider 970x90CollapsedExpanded AXE25
rising stars | slider heatmaps 970x90CollapsedExpanded AXE26
rising stars | portrait 300x1050 300x1050 Westin Hotels Jeep27
rising stars | portrait heatmaps 300x1050 300x1050 Westin Hotels Jeep28
rising stars | billboard 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T29
rising stars | billboard heatmaps 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T30

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IAB rising stars vs standard IAB - phase 2

  1. 1. Rising Stars vs. Standard IAB Phase 2 Study Results
  2. 2. 1 logistics 7 5 4 5 4 4 Ad Units Publishers Advertisers Agencies Ad Serving Partners Million Impressions
  3. 3. 2 ad formats studied | publishers | advertisers Portrait Billboard Sidekick Filmstrip Slider Publishers Advertisers 300x250 728x90 Rising Stars IAB Standard Pushdown (not tested)
  4. 4. 3 ad formats studied | publishers | advertisers Analytics Agencies Ad Serving Partners
  5. 5. 4 standard iab interactivity metrics Standard Interaction Metrics the percent of users who purposely enter the frame of an ad for more than 0.5 seconds Universal Interaction Rate the average amount of time users spent on the ad Universal Interaction Time
  6. 6. 5 standard iab | 300x250 300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T
  7. 7. 6 standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe
  8. 8. 7 rising stars | filmstrip 300x600 | Jeep 300x600 | AT&T300x600 | Westin Hotels
  9. 9. 8 rising stars | sidekick 300x600 | Jeep Jeep | Expanded
  10. 10. 9 rising stars | slider Expanded AXE 970x90 Collapsed
  11. 11. 10 rising stars | portrait 300x1050 Westin Hotels 300x1050 Jeep
  12. 12. 11 rising stars | billboard 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T
  13. 13. 12 universal interaction rate comparison Rising Stars Outperform in Universal Interaction Rate 9.6% 3.9%
  14. 14. 13 universal interaction time comparison Rising Stars Outperform in Universal Interaction Time 5.8 seconds 3.9 seconds
  15. 15. 14 universal interaction rate comparison Best Rising Star vs Best 728x90 or 300x250 2.1X
  16. 16. 15 universal interaction time comparison Best Rising Star vs Best 728x90 or 300x250 2X
  17. 17. Heatmaps
  18. 18. 17 standard iab | 300x250 300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T
  19. 19. 18 standard iab | 300x250 heatmaps 300x250 | Jeep 300x250 | Westin Hotels 300x250 | AT&T
  20. 20. 19 standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe
  21. 21. 20 standard iab | 728x90 728x90 | Jeep 728x90 | Westin Hotels 728x90 | Axe
  22. 22. 21 rising stars | filmstrip 300x600 | Jeep 300x600 | AT&T300x600 | Westin Hotels
  23. 23. 22 rising stars | filmstrip heatmaps 300x600 | Jeep 300x600 | AT&T300x600 | Westin Hotels
  24. 24. 23 rising stars | sidekick 300x600 | Jeep Jeep | Expanded
  25. 25. 24 300x600 | Jeep Jeep | Expanded rising stars | sidekick heatmaps
  26. 26. 25 rising stars | slider Expanded AXE 970x90 Collapsed
  27. 27. 26 rising stars | slider heatmaps Expanded AXE 970x90 Collapsed
  28. 28. 27 rising stars | portrait 300x1050 Westin Hotels 300x1050 Jeep
  29. 29. 28 rising stars | portrait heatmaps 300x1050 Westin Hotels 300x1050 Jeep
  30. 30. 29 rising stars | billboard 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T
  31. 31. 30 rising stars | billboard heatmaps 970x250 Jeep 970x250 Westin Hotels 970x250 AT&T

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