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Baromètre Mobile Marketing Association France - infographie - 2ème trimestre 2013
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Baromètre Mobile Marketing Association France - infographie - 2ème trimestre 2013

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  1. Le Baromètre du Marketing Mobile 3ème Edition – T2 2013 REPARTITION DES VENTES Smartphones Tablettes PC Portables 15,2M 4,2M 6,0M Source : GfK, prévisions annuelles 2013 En collaboration avec EQUIPEMENT EN TABLETTES 2,6 3,0 3,9 5,1 5,9 T2 2012 T3 2012 T4 2012 T1 2013 T2 2013 DEMOGRAPHIE & USAGES Source : Médiamétrie 1 2 3 Plus de 3 mobinautes sur 4 accèdent à internet quasi-quotidiennement Vers une parité homme - femme 30 Juin INTERNET & APPLICATIONS 4 46,2% 25,1 millions de mobinautes Source : comScore & Médiamétrie 3 Md’acheteurs parmois surmobile (horsSMS) REPARTITION PAR OS5 Source : comScore Baromètre complet et abonnement gratuit : www.mmaf.fr Coordinateur : Philippe DUMONT (MyFanGroup) 53,8% 21,3% 6,4% 5,7% 6,6%6,1% Source : GfK, Nombre de foyers 47% 53% 75,5% Symbian Autres

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