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Investor Mistakes Real Estate by Zack Wiest Part 1
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Investor Mistakes Real Estate by Zack Wiest Part 1

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  • 1. Home Staging Part 1Home staging is the act of preparing aprivate residence prior to going up for salein the real estate marketplace and issomething most of your competitors wontdo.The goal of staging is to sell a homequickly, and for the most money possibleby attracting the highest amount ofpotential buyers. Staging focuses onimproving a property to make it appeal tothe largest number of buyers by transforming it into a welcoming, appealing,and attractive product for sale.Many people believe that staging raises the value of a property by way ofreducing the homes flaws, depersonalizing, de-cluttering, cleaning,improving condition items, and landscaping.For vacant homes, rental furniture is used to create a living space the buyercould "see" themselves in. Properly executed staging leads the eye toattractive features while minimizing flaws. Simply put who would want tobuy a dirty car?Many techniques are used to stage a property. De- cluttering,depersonalizing, updating old or unattractive fixtures, painting, furniturerearrangement, rental furniture and accessorizing are just some of thechanges used to make a home more inviting to potential buyers.Zack WiestPaDEals.com717-901-7763 Ext. 300
  • 2. Since a typical home buyer decides if they are attracted to a home or not inthe first 8 seconds of seeing it, curb appeal is generally viewed as a vitalaspect of the staging process.Therefore, curb appeal, the practice of improving a homes exterior appeal,is used alongside interior improvements. It has been shown that homescontaining furniture and accessories sell more quickly than vacant homes,because the potential buyers realize what can actually be done with theplace. They may realize that the room is actually a lot larger than it wouldlook without furnishings.Rental of furniture and decorative accessories is a common solution whenselling brand new properties that have never been occupied, or those wherehomeowners have already vacated the property.Spaciousness and light often determine the success of a staged home.Typically, the larger a room appears, the better it will seem to homebuyers.Dark, tight spaces create a poor impression and may prevent the home fromselling. Furniture layouts should create an impression of openness andcomfort.Non-essential items should be removed to minimize crowding and clutter.Opening curtains and blinds to let in natural light and turning on interior andexterior lights at nighttime are also common staging techniques.Zack WiestPaDEals.com717-901-7763 Ext. 300
  • 3. One school of thought suggests that wall treatments and flooring are mostappealing when presented in neutral colors and subtle patterns. Paint colorsshould be neutral whenever possible, as bright or bold colors and strongpatterns detract from the universal appeal of a space.This rule, however, does not always hold true, particularly in the luxuryhome market, where unique fixtures and bold finishes such as stainedconcrete flooring, deeply colored textured paints and artisan fixtures areoften considered highly desirable.Religious items, personal photos, awards, certificates and cultural items areoften removed to downplay the presence of current homeowners. This helpspotential homebuyers to not only feel more at ease during viewings, butallows them to focus on the property itself while also imagining their ownbelongings in the space.Log onto PaDeals.com right now to be part of the most exciting real estateopportunity found anywhere.PA Deals, LLCZack WiestPaDEals.com717-901-7763 Ext. 300