REVSocial Media Group - Why Every Business Needs to Get Social
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REVSocial Media Group - Why Every Business Needs to Get Social

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    REVSocial Media Group - Why Every Business Needs to Get Social REVSocial Media Group - Why Every Business Needs to Get Social Presentation Transcript

    • Why Every Business Needs to Get Social!!!!
      RevSocial Media Group
      REVSocial Media Group Copyright 2010
    • REVSocial Media Group Copyright 2010
      The Social Revolution
    • REVSocial Media Group Copyright 2010
      Being Social in Business
    • REVSocial Media Group Copyright 2010
      Why Social Media?
    • REVSocial Media Group Copyright 2010
      Cornerstones of Social Media for Business
    • REVSocial Media Group Copyright 2010
      How Social Media Can Help Your Business
    • REVSocial Media Group Copyright 2010
      Social Media is an Art
    • REVSocial Media Group Copyright 2010
      The Importance of Leadership
    • REVSocial Media Group Copyright 2010
      Social Media Marketing
      Get Traffic directly from the Social Media sites
      Social Media sites give you a near instant boost in the search engines (SEO, SMO, Social Search)
      Traffic that converts higher than your traffic from other sources.
      Reputation and Brand explode with the Proper Understanding Of Social Media Marketing
      Social Media can Enable your business to identify Successful Alliances in your Business
    • REVSocial Media Group Copyright 2010
      Selling Socially
      Learning to Communicate Effectively in Social Media
      Listening first and selling second
      Relationships come before sales
      You can’t fake a relationship
      Business is not the first order of business
      Proven best practices in leadership and authentic selling Still Apply
    • REVSocial Media Group Copyright 2010
      Social Media Business Integration
    • REVSocial Media Group Copyright 2010
      The Power of SMART Goals
    • REVSocial Media Group Copyright 2010
      Social Media Specific Goals
      • Sales
      • Registrations
      • Referrals
      • Links (the currency of the social web)
      • Votes
      • Reduction in costs and processes
      • Decrease in customer issues
      • Lead generation
      • Conversion
      • Reduced sale cycles
      • Inbound activity
    • REVSocial Media Group Copyright 2010
      Developing Your Strategy
      Identify your primary business goal for engaging in social media
      Identify your target audience, and determine which social media tools they use.
      Pick the right platform for your audience (ie. Twitter vs. Facebook vs. LinkedIn vs. YouTube, etc)
      Implement a listening and engagements strategy (ie. How will you respond to negative – or positive – feedback? How will you engage our audience?)
      Know the “core pains” of your audience – what bothers them? To which questions are they looking for answers?
      Know how to uniquely communicate to your audience, solve their problems, and answer their questions so their needs are met, by using a mix of marketing and community engagement.
    • REVSocial Media Group Copyright 2010
      The Social Media Strategy Process
    • REVSocial Media Group Copyright 2010
      Understanding the Cost of Social Media
      Social media costs are a combination of your goals, metrics, direct costs and time
      Social Media Opportunity Costs - Social media is largely associated with soft measurements, and therefore, is as much about the value of the activity as it is some ROI to be gained.
      Learn to Properly Implement Social Media and Social Networking in Your Organization
      The Power of Focus and Organization
      Relationship Dollars vs. Advertising Dollars
    • Return on Influence: Personal Interactions = Network ROI
      Return on Engagement: The duration of time spent either in conversation or interacting with social objects, and in turn, what transpired that’s worthy of measurement.
      Return on Participation: The metric tied to measuring and valuing the time spent participating in social media through conversations or the creation of social objects.
      Return on Involvement: Similar to participation, marketers explored touchpoints for documenting states of interaction and tied metrics and potential return of each.
      Return on Attention: In the attention economy, we assess the means to seize attention, hold it, and measure the response.
      Return on Trust: A variant on measuring customer loyalty and the likelihood for referrals, a trust barometer establishes the state of trust earned in social media engagement and the prospect of generating advocacy and how it impacts future business.
      REVSocial Media Group Copyright 2010
      Social Media ROI
    • REVSocial Media Group Copyright 2010
      Reasons for Skepticism…..
    • REVSocial Media Group Copyright 2010
      2010 – The Year we Get it Right?
    • REVSocial Media Group Copyright 2010
      What Social Media is NOT!!!
      A Silver Bullet
      Magic
      Rocket Science
      Cheap
      Free
      A Replacement for Your Existing Marketing Strategy
      Without Roadblocks and Uncertainties
    • REVSocial Media Group Copyright 2010
      Social Economics
      Successful businesses need to act more like content aggregators and party planners than advertisers
      Learn To Build Cooperation into Your Company Infrastructure
      Replace Planning with Coordination
      Online Collaboration is Challenging Institutions and the Status Quo
      Understand New PR and Advertising Opportunities
      What Would Google Do?
    • REVSocial Media Group Copyright 2010
      Leveraging Social Media for YOUR Business
      Know where you want to go
      Develop Relationships with Influencers
      Give Your Brand Some Personality
      Boring Doesn’t Sell
      Be unique
      Be Authentic
      Always add value
      Experiment
      Be transparent and honest
      Embrace change
    • REVSocial Media Group Copyright 2010
      What’s Next for this Revolution?
    • REVSocial Media Group Copyright 2010
      How To Reach Me….
      Twitter: @RevSocial
      Facebook: http://Facebook.com/WarrenDaly
      LinkedIn: http://LinkedIn.com/in/WarrenPDaly
      Email: RevSocial@gmail.com