Why Every Business Needs to Get Social!!!!<br />RevSocial Media Group<br />REVSocial Media Group Copyright 2010<br />
REVSocial Media Group Copyright 2010<br />The Social Revolution<br />
REVSocial Media Group Copyright 2010<br />Being Social in Business<br />
REVSocial Media Group Copyright 2010<br />Why Social Media?<br />
REVSocial Media Group Copyright 2010<br />Cornerstones of Social Media for Business<br />
REVSocial Media Group Copyright 2010<br />How Social Media Can Help Your Business<br />
REVSocial Media Group Copyright 2010<br />Social Media is an Art<br />
REVSocial Media Group Copyright 2010<br />The Importance of Leadership<br />
REVSocial Media Group Copyright 2010<br />Social Media Marketing<br />Get Traffic directly from the Social Media sites<br ...
REVSocial Media Group Copyright 2010<br />Selling Socially <br />Learning to Communicate Effectively in Social Media<br />...
REVSocial Media Group Copyright 2010<br />Social Media Business Integration<br />
REVSocial Media Group Copyright 2010<br />The Power of SMART Goals<br />
REVSocial Media Group Copyright 2010<br />Social Media Specific Goals<br /><ul><li>Sales
Registrations
Referrals
Links (the currency of the social web)
Votes
Reduction in costs and processes
Decrease in customer issues
Lead generation
Conversion
Reduced sale cycles
Inbound activity</li></li></ul><li>REVSocial Media Group Copyright 2010<br />Developing Your Strategy<br />Identify  your ...
REVSocial Media Group Copyright 2010<br />The Social Media Strategy Process<br />
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REVSocial Media Group - Why Every Business Needs to Get Social

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REVSocial Media Group - Why Every Business Needs to Get Social

  1. 1. Why Every Business Needs to Get Social!!!!<br />RevSocial Media Group<br />REVSocial Media Group Copyright 2010<br />
  2. 2. REVSocial Media Group Copyright 2010<br />The Social Revolution<br />
  3. 3. REVSocial Media Group Copyright 2010<br />Being Social in Business<br />
  4. 4. REVSocial Media Group Copyright 2010<br />Why Social Media?<br />
  5. 5. REVSocial Media Group Copyright 2010<br />Cornerstones of Social Media for Business<br />
  6. 6. REVSocial Media Group Copyright 2010<br />How Social Media Can Help Your Business<br />
  7. 7. REVSocial Media Group Copyright 2010<br />Social Media is an Art<br />
  8. 8. REVSocial Media Group Copyright 2010<br />The Importance of Leadership<br />
  9. 9. REVSocial Media Group Copyright 2010<br />Social Media Marketing<br />Get Traffic directly from the Social Media sites<br />Social Media sites give you a near instant boost in the search engines (SEO, SMO, Social Search)<br />Traffic that converts higher than your traffic from other sources.<br />Reputation and Brand explode with the Proper Understanding Of Social Media Marketing<br />Social Media can Enable your business to identify Successful Alliances in your Business<br />
  10. 10. REVSocial Media Group Copyright 2010<br />Selling Socially <br />Learning to Communicate Effectively in Social Media<br />Listening first and selling second<br />Relationships come before sales<br />You can’t fake a relationship<br />Business is not the first order of business<br />Proven best practices in leadership and authentic selling Still Apply<br />
  11. 11. REVSocial Media Group Copyright 2010<br />Social Media Business Integration<br />
  12. 12. REVSocial Media Group Copyright 2010<br />The Power of SMART Goals<br />
  13. 13. REVSocial Media Group Copyright 2010<br />Social Media Specific Goals<br /><ul><li>Sales
  14. 14. Registrations
  15. 15. Referrals
  16. 16. Links (the currency of the social web)
  17. 17. Votes
  18. 18. Reduction in costs and processes
  19. 19. Decrease in customer issues
  20. 20. Lead generation
  21. 21. Conversion
  22. 22. Reduced sale cycles
  23. 23. Inbound activity</li></li></ul><li>REVSocial Media Group Copyright 2010<br />Developing Your Strategy<br />Identify your primary business goal for engaging in social media<br />Identify your target audience, and determine which social media tools they use.<br />Pick the right platform for your audience (ie. Twitter vs. Facebook vs. LinkedIn vs. YouTube, etc)<br />Implement a listening and engagements strategy (ie. How will you respond to negative – or positive – feedback? How will you engage our audience?)<br />Know the “core pains” of your audience – what bothers them? To which questions are they looking for answers?<br />Know how to uniquely communicate to your audience, solve their problems, and answer their questions so their needs are met, by using a mix of marketing and community engagement.<br />
  24. 24. REVSocial Media Group Copyright 2010<br />The Social Media Strategy Process<br />
  25. 25. REVSocial Media Group Copyright 2010<br />Understanding the Cost of Social Media<br />Social media costs are a combination of your goals, metrics, direct costs and time<br />Social Media Opportunity Costs - Social media is largely associated with soft measurements, and therefore, is as much about the value of the activity as it is some ROI to be gained.<br />Learn to Properly Implement Social Media and Social Networking in Your Organization<br />The Power of Focus and Organization<br />Relationship Dollars vs. Advertising Dollars<br />
  26. 26. Return on Influence: Personal Interactions = Network ROI<br />Return on Engagement: The duration of time spent either in conversation or interacting with social objects, and in turn, what transpired that’s worthy of measurement.<br />Return on Participation: The metric tied to measuring and valuing the time spent participating in social media through conversations or the creation of social objects.<br />Return on Involvement: Similar to participation, marketers explored touchpoints for documenting states of interaction and tied metrics and potential return of each.<br />Return on Attention: In the attention economy, we assess the means to seize attention, hold it, and measure the response.<br />Return on Trust: A variant on measuring customer loyalty and the likelihood for referrals, a trust barometer establishes the state of trust earned in social media engagement and the prospect of generating advocacy and how it impacts future business.<br />REVSocial Media Group Copyright 2010<br />Social Media ROI<br />
  27. 27. REVSocial Media Group Copyright 2010<br />Reasons for Skepticism…..<br />
  28. 28. REVSocial Media Group Copyright 2010<br />2010 – The Year we Get it Right?<br />
  29. 29. REVSocial Media Group Copyright 2010<br />What Social Media is NOT!!!<br />A Silver Bullet<br />Magic<br />Rocket Science<br />Cheap<br />Free<br />A Replacement for Your Existing Marketing Strategy<br />Without Roadblocks and Uncertainties<br />
  30. 30. REVSocial Media Group Copyright 2010<br />Social Economics<br />Successful businesses need to act more like content aggregators and party planners than advertisers<br />Learn To Build Cooperation into Your Company Infrastructure<br />Replace Planning with Coordination<br />Online Collaboration is Challenging Institutions and the Status Quo<br />Understand New PR and Advertising Opportunities<br />What Would Google Do?<br />
  31. 31. REVSocial Media Group Copyright 2010<br />Leveraging Social Media for YOUR Business<br />Know where you want to go<br />Develop Relationships with Influencers<br />Give Your Brand Some Personality<br />Boring Doesn’t Sell<br />Be unique<br />Be Authentic<br />Always add value<br />Experiment<br />Be transparent and honest<br />Embrace change<br />
  32. 32. REVSocial Media Group Copyright 2010<br />What’s Next for this Revolution?<br />
  33. 33. REVSocial Media Group Copyright 2010<br />How To Reach Me….<br />Twitter: @RevSocial<br />Facebook: http://Facebook.com/WarrenDaly<br />LinkedIn: http://LinkedIn.com/in/WarrenPDaly<br />Email: RevSocial@gmail.com<br />
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