REVSocial Media Group - Why Every Business Needs to Get SocialPresentation Transcript
Why Every Business Needs to Get Social!!!! RevSocial Media Group REVSocial Media Group Copyright 2010
REVSocial Media Group Copyright 2010 The Social Revolution
REVSocial Media Group Copyright 2010 Being Social in Business
REVSocial Media Group Copyright 2010 Why Social Media?
REVSocial Media Group Copyright 2010 Cornerstones of Social Media for Business
REVSocial Media Group Copyright 2010 How Social Media Can Help Your Business
REVSocial Media Group Copyright 2010 Social Media is an Art
REVSocial Media Group Copyright 2010 The Importance of Leadership
REVSocial Media Group Copyright 2010 Social Media Marketing Get Traffic directly from the Social Media sites Social Media sites give you a near instant boost in the search engines (SEO, SMO, Social Search) Traffic that converts higher than your traffic from other sources. Reputation and Brand explode with the Proper Understanding Of Social Media Marketing Social Media can Enable your business to identify Successful Alliances in your Business
REVSocial Media Group Copyright 2010 Selling Socially Learning to Communicate Effectively in Social Media Listening first and selling second Relationships come before sales You can’t fake a relationship Business is not the first order of business Proven best practices in leadership and authentic selling Still Apply
REVSocial Media Group Copyright 2010 Social Media Business Integration
REVSocial Media Group Copyright 2010 The Power of SMART Goals
REVSocial Media Group Copyright 2010 Social Media Specific Goals
Links (the currency of the social web)
Reduction in costs and processes
Decrease in customer issues
Reduced sale cycles
REVSocial Media Group Copyright 2010 Developing Your Strategy Identify your primary business goal for engaging in social media Identify your target audience, and determine which social media tools they use. Pick the right platform for your audience (ie. Twitter vs. Facebook vs. LinkedIn vs. YouTube, etc) Implement a listening and engagements strategy (ie. How will you respond to negative – or positive – feedback? How will you engage our audience?) Know the “core pains” of your audience – what bothers them? To which questions are they looking for answers? Know how to uniquely communicate to your audience, solve their problems, and answer their questions so their needs are met, by using a mix of marketing and community engagement.
REVSocial Media Group Copyright 2010 The Social Media Strategy Process
REVSocial Media Group Copyright 2010 Understanding the Cost of Social Media Social media costs are a combination of your goals, metrics, direct costs and time Social Media Opportunity Costs - Social media is largely associated with soft measurements, and therefore, is as much about the value of the activity as it is some ROI to be gained. Learn to Properly Implement Social Media and Social Networking in Your Organization The Power of Focus and Organization Relationship Dollars vs. Advertising Dollars
Return on Influence: Personal Interactions = Network ROI Return on Engagement: The duration of time spent either in conversation or interacting with social objects, and in turn, what transpired that’s worthy of measurement. Return on Participation: The metric tied to measuring and valuing the time spent participating in social media through conversations or the creation of social objects. Return on Involvement: Similar to participation, marketers explored touchpoints for documenting states of interaction and tied metrics and potential return of each. Return on Attention: In the attention economy, we assess the means to seize attention, hold it, and measure the response. Return on Trust: A variant on measuring customer loyalty and the likelihood for referrals, a trust barometer establishes the state of trust earned in social media engagement and the prospect of generating advocacy and how it impacts future business. REVSocial Media Group Copyright 2010 Social Media ROI
REVSocial Media Group Copyright 2010 Reasons for Skepticism…..
REVSocial Media Group Copyright 2010 2010 – The Year we Get it Right?
REVSocial Media Group Copyright 2010 What Social Media is NOT!!! A Silver Bullet Magic Rocket Science Cheap Free A Replacement for Your Existing Marketing Strategy Without Roadblocks and Uncertainties
REVSocial Media Group Copyright 2010 Social Economics Successful businesses need to act more like content aggregators and party planners than advertisers Learn To Build Cooperation into Your Company Infrastructure Replace Planning with Coordination Online Collaboration is Challenging Institutions and the Status Quo Understand New PR and Advertising Opportunities What Would Google Do?
REVSocial Media Group Copyright 2010 Leveraging Social Media for YOUR Business Know where you want to go Develop Relationships with Influencers Give Your Brand Some Personality Boring Doesn’t Sell Be unique Be Authentic Always add value Experiment Be transparent and honest Embrace change
REVSocial Media Group Copyright 2010 What’s Next for this Revolution?
REVSocial Media Group Copyright 2010 How To Reach Me…. Twitter: @RevSocial Facebook: http://Facebook.com/WarrenDaly LinkedIn: http://LinkedIn.com/in/WarrenPDaly Email: RevSocial@gmail.com