REVSocial Media Group - Why Every Business Needs to Get Social
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REVSocial Media Group - Why Every Business Needs to Get Social

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REVSocial Media Group - Why Every Business Needs to Get Social REVSocial Media Group - Why Every Business Needs to Get Social Presentation Transcript

  • Why Every Business Needs to Get Social!!!!
    RevSocial Media Group
    REVSocial Media Group Copyright 2010
  • REVSocial Media Group Copyright 2010
    The Social Revolution
  • REVSocial Media Group Copyright 2010
    Being Social in Business
  • REVSocial Media Group Copyright 2010
    Why Social Media?
  • REVSocial Media Group Copyright 2010
    Cornerstones of Social Media for Business
  • REVSocial Media Group Copyright 2010
    How Social Media Can Help Your Business
  • REVSocial Media Group Copyright 2010
    Social Media is an Art
  • REVSocial Media Group Copyright 2010
    The Importance of Leadership
  • REVSocial Media Group Copyright 2010
    Social Media Marketing
    Get Traffic directly from the Social Media sites
    Social Media sites give you a near instant boost in the search engines (SEO, SMO, Social Search)
    Traffic that converts higher than your traffic from other sources.
    Reputation and Brand explode with the Proper Understanding Of Social Media Marketing
    Social Media can Enable your business to identify Successful Alliances in your Business
  • REVSocial Media Group Copyright 2010
    Selling Socially
    Learning to Communicate Effectively in Social Media
    Listening first and selling second
    Relationships come before sales
    You can’t fake a relationship
    Business is not the first order of business
    Proven best practices in leadership and authentic selling Still Apply
  • REVSocial Media Group Copyright 2010
    Social Media Business Integration
  • REVSocial Media Group Copyright 2010
    The Power of SMART Goals
  • REVSocial Media Group Copyright 2010
    Social Media Specific Goals
    • Sales
    • Registrations
    • Referrals
    • Links (the currency of the social web)
    • Votes
    • Reduction in costs and processes
    • Decrease in customer issues
    • Lead generation
    • Conversion
    • Reduced sale cycles
    • Inbound activity
  • REVSocial Media Group Copyright 2010
    Developing Your Strategy
    Identify your primary business goal for engaging in social media
    Identify your target audience, and determine which social media tools they use.
    Pick the right platform for your audience (ie. Twitter vs. Facebook vs. LinkedIn vs. YouTube, etc)
    Implement a listening and engagements strategy (ie. How will you respond to negative – or positive – feedback? How will you engage our audience?)
    Know the “core pains” of your audience – what bothers them? To which questions are they looking for answers?
    Know how to uniquely communicate to your audience, solve their problems, and answer their questions so their needs are met, by using a mix of marketing and community engagement.
  • REVSocial Media Group Copyright 2010
    The Social Media Strategy Process
  • REVSocial Media Group Copyright 2010
    Understanding the Cost of Social Media
    Social media costs are a combination of your goals, metrics, direct costs and time
    Social Media Opportunity Costs - Social media is largely associated with soft measurements, and therefore, is as much about the value of the activity as it is some ROI to be gained.
    Learn to Properly Implement Social Media and Social Networking in Your Organization
    The Power of Focus and Organization
    Relationship Dollars vs. Advertising Dollars
  • Return on Influence: Personal Interactions = Network ROI
    Return on Engagement: The duration of time spent either in conversation or interacting with social objects, and in turn, what transpired that’s worthy of measurement.
    Return on Participation: The metric tied to measuring and valuing the time spent participating in social media through conversations or the creation of social objects.
    Return on Involvement: Similar to participation, marketers explored touchpoints for documenting states of interaction and tied metrics and potential return of each.
    Return on Attention: In the attention economy, we assess the means to seize attention, hold it, and measure the response.
    Return on Trust: A variant on measuring customer loyalty and the likelihood for referrals, a trust barometer establishes the state of trust earned in social media engagement and the prospect of generating advocacy and how it impacts future business.
    REVSocial Media Group Copyright 2010
    Social Media ROI
  • REVSocial Media Group Copyright 2010
    Reasons for Skepticism…..
  • REVSocial Media Group Copyright 2010
    2010 – The Year we Get it Right?
  • REVSocial Media Group Copyright 2010
    What Social Media is NOT!!!
    A Silver Bullet
    Magic
    Rocket Science
    Cheap
    Free
    A Replacement for Your Existing Marketing Strategy
    Without Roadblocks and Uncertainties
  • REVSocial Media Group Copyright 2010
    Social Economics
    Successful businesses need to act more like content aggregators and party planners than advertisers
    Learn To Build Cooperation into Your Company Infrastructure
    Replace Planning with Coordination
    Online Collaboration is Challenging Institutions and the Status Quo
    Understand New PR and Advertising Opportunities
    What Would Google Do?
  • REVSocial Media Group Copyright 2010
    Leveraging Social Media for YOUR Business
    Know where you want to go
    Develop Relationships with Influencers
    Give Your Brand Some Personality
    Boring Doesn’t Sell
    Be unique
    Be Authentic
    Always add value
    Experiment
    Be transparent and honest
    Embrace change
  • REVSocial Media Group Copyright 2010
    What’s Next for this Revolution?
  • REVSocial Media Group Copyright 2010
    How To Reach Me….
    Twitter: @RevSocial
    Facebook: http://Facebook.com/WarrenDaly
    LinkedIn: http://LinkedIn.com/in/WarrenPDaly
    Email: RevSocial@gmail.com