ESPO award as a tool to enhancesocietal integration of portsIsabelle RYCKBOSTSeminar Urban Port WaterfrontsA new generatio...
Summary• Introduction• ESPO Code of Practice on Societal Integrationof Ports• ESPO award
Introduction
Port-city relations have changed…Because ports have changed:– Industrial revolution=> scale increase– Port infrastructure,...
What is societal integration of ports?‘Societal integration of ports is an essential partof port governance which concerns...
tegration of Ports
ObjectivesRaise awareness among port authorities aboutsocietal integrationInsight in the tools/means to use to get publi...
THEMES TARGET GROUP AIMGeneral Public Supportand imageGeneral Public Involve de general public in view ofimproving the ima...
Ten recommendationsGeneral public support and image (1-4-)1. Measure the image of your portPorts are very different, Need ...
2. Make the port relevantto different target groupsPort managers’languageCommunication to thegeneral publicMedia attention...
3. Open up the port: make people experiencewhat port life is all about• Bring people to the portPort visits: « Port Safari...
4. Make the port visible in the cityPort experience/education centresFor school children: Antwerp, RotterdamFor public at ...
Education and labour market5. Identify the gaps and needs within the portjob market6. Invest in social infrastructure7. Ma...
Port-city relationship8. Make neighbours your ambassadorsPorts and cities separatedPhysical separation => struggle for spa...
8. Make neighbours your ambassadors« Better to have a good neighbour than adistant friend »- Permanent stakeholder dialogu...
9. Limit negative externalitiesTypical port- city concerns are noise and air qualityGood practices through EcoPortsNoise =...
10. Develop a functional and spatial mix ofports and citiesCombine residential urban functions with port activitiesMarseil...
Ports as cruise transit destination or a cruisetourism hubFor ports in a region with a high touristpotentialCartagena, Por...
Photo: Hamburg Cruise Center
Aim of the ESPO awardPromote innovative projects of European portauthorities:- that develop cooperative synergies with cit...
First edition in 200930 applications7 projects shortlisted: Algeciras, Genoa, Ghent,Gijon, Rotterdam, Stockholm and TurkuE...
Gijon project« Gijon Port & City Center » (GPC-together)Integrated project: 76 actions (S, M, L)1985-2010: long standing t...
Special mention (1)Port of Genoa: « Genoa port Center » in the Porto AnticoBreaking down the « social distancing » of the ...
Special mention (2)Port of Ghent: Project « Ghent Canal Zone »A best practice in stakeholder managementAn area- oriented a...
GIJONGENOA
Second edition in 201014 applications6 projects shortlisted: Amsterdam, Antwerp, Helsinki,Koper, Matrseiles Fos and Ponta ...
Helsinki project« Port as part of the City » Determination to maintain port activities (passengertraffic) in the city cen...
Impact of the ESPO AwardRaises the profile of the participating portsImproves the image of the ports in generalHOW?- ESPO ...
« Sneak preview » call for 3rd EditionCall open on 14 April!First edition with a special theme….
Thank you for your attentionIsabelle RYCKBOSTwww.espo.beThank you for your attentionIsabelle Ryckbostwww.espo.be
Isabelle rickbost
Isabelle rickbost
Isabelle rickbost
Isabelle rickbost
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  • Societal integration of ports is an essential part of port governance which concerns actions by port authorities that aim to optimise relations between the port and its surrounding societal environment and by focusing on the human factor in ports, i.e. (future) employees, people living in and around port areas and the general public. Societal integration and corporate social
  • Isabelle rickbost

    1. 1. ESPO award as a tool to enhancesocietal integration of portsIsabelle RYCKBOSTSeminar Urban Port WaterfrontsA new generation of sustainable projects and activitiesSantander, 14 April 2011
    2. 2. Summary• Introduction• ESPO Code of Practice on Societal Integrationof Ports• ESPO award
    3. 3. Introduction
    4. 4. Port-city relations have changed…Because ports have changed:– Industrial revolution=> scale increase– Port infrastructure, efficient cargo handling operations(cranes,…)– Access channels are deepened– Need for more capacity => > more space– 9/11 security measuresBecause cities have changed:Obsolete waterfronts have been rediscovered for urbanredevelopment (housing, sports, tourism, heritage,…)⇒struggle for space on the waterfront (high prices)⇒Erosion of public support for seaports
    5. 5. What is societal integration of ports?‘Societal integration of ports is an essential partof port governance which concerns actions byport authorities that aim to optimise relationsbetween the port and its surrounding societalenvironment and by focusing on the humanfactor in ports, i.e. (future) employees, peopleliving in and around port areas and the generalpublic.’
    6. 6. tegration of Ports
    7. 7. ObjectivesRaise awareness among port authorities aboutsocietal integrationInsight in the tools/means to use to get publicsupportProvide guidance, recommendations andinspirationRespond as port sector proactively to the(underestimated) challenge
    8. 8. THEMES TARGET GROUP AIMGeneral Public Supportand imageGeneral Public Involve de general public in view ofimproving the image of the port andgetting the public support neededfor operation and expansion of theportEducation and labourmarket(future) employees Impact on the supply side of thelabour market and thus attractbetter educated workers to portsPort-city relationshipPeople living in andaround portsConserve good relations withinhabitants in and around portareasReconcile good quality of lifewith attractive business climate
    9. 9. Ten recommendationsGeneral public support and image (1-4-)1. Measure the image of your portPorts are very different, Need to measurewhat the image of your port isExemple: Port of GijonIndependent poll (2007)• Satisfaction• Contribution of the port• Environment
    10. 10. 2. Make the port relevantto different target groupsPort managers’languageCommunication to thegeneral publicMedia attentionLocal TV stationsSocial networking toolsCommunication related to commercialactivities
    11. 11. 3. Open up the port: make people experiencewhat port life is all about• Bring people to the portPort visits: « Port Safaris » (Hamburg and Amsterdam)Open Port Days: Hamburg, Helsinki Rotterdam, Flemish Port Day,…EU Maritime day (20 May) Klaipeda, Helsinki,…• Invest in an attractive port areaWalking cycling paths, pick-nick spots, restaurants, port-sideviews,…• Make the port accessible and secureStructural visitors facilitiesLocation for Temporary events Port of Valencia America’s CupRace, Formula 1 Race
    12. 12. 4. Make the port visible in the cityPort experience/education centresFor school children: Antwerp, RotterdamFor public at large: Genoa Port centre (in Port Antico)Towards a European Network (Genoa, Turku, Antwerpand Rotterdam)Breathe the port atmosphere in the cityDesign maritime street furniture (anchors,…), billboards250 recommendations, Raise port icon status of citiesProf Eric Van Hooydonk
    13. 13. Education and labour market5. Identify the gaps and needs within the portjob market6. Invest in social infrastructure7. Match curricula of educational instituteswith job needs
    14. 14. Port-city relationship8. Make neighbours your ambassadorsPorts and cities separatedPhysical separation => struggle for spaceMental separation=> « mal connu, mal aimé »=> Bad image: negative externalities
    15. 15. 8. Make neighbours your ambassadors« Better to have a good neighbour than adistant friend »- Permanent stakeholder dialogue with theneighboursGhent Canal zone project: strengthening economics,living, landscape and nature equally(Website, newsletter,…)- International Association Cities and Ports (1988°)Charter for Sustainable Development of Port Cities
    16. 16. 9. Limit negative externalitiesTypical port- city concerns are noise and air qualityGood practices through EcoPortsNoise => EcoPorts-NoMEPORTS projectGood practice guide based on EU legislationAir quality => World Port Climate Initiative (° R’dam2008)Shore Side Electricity in ports (Gothenburg, Antwerp,Amsterdam and Hamburg)
    17. 17. 10. Develop a functional and spatial mix ofports and citiesCombine residential urban functions with port activitiesMarseille renovation of the Silo of ArencOffer transport and logistics solutions to cities, for cargoand peopleBrochure INE and EFIP (2008)London: reuse river wharves for city distribution purposesExploit the tourist potential of cruise and industrialtourism:Departure and mooring of large vessels becomes aspectacle for the locals
    18. 18. Ports as cruise transit destination or a cruisetourism hubFor ports in a region with a high touristpotentialCartagena, Port of Cultures - Discover the portfacilities from the sea in the Catamaran Port ofCultures »
    19. 19. Photo: Hamburg Cruise Center
    20. 20. Aim of the ESPO awardPromote innovative projects of European portauthorities:- that develop cooperative synergies with citiesand local communities- Improve the quality and accessibility of portareas- Generally promote a positive image of theport as a place to experience, live and work
    21. 21. First edition in 200930 applications7 projects shortlisted: Algeciras, Genoa, Ghent,Gijon, Rotterdam, Stockholm and TurkuEspo award winner 2009: Port of GijonSpecial Mentions: Ports of Genoa and Ghent
    22. 22. Gijon project« Gijon Port & City Center » (GPC-together)Integrated project: 76 actions (S, M, L)1985-2010: long standing tradition« A living instrument »P- PortC-CityR-RegionE- Extra (external- Interreg)
    23. 23. Special mention (1)Port of Genoa: « Genoa port Center » in the Porto AnticoBreaking down the « social distancing » of the PortInteractive port information centerTarget:- large audience- Educational service- Businesses- Place to promote the port (image)Photographic campaign: « shared spaces »
    24. 24. Special mention (2)Port of Ghent: Project « Ghent Canal Zone »A best practice in stakeholder managementAn area- oriented and integrated approachStrengthening both economics, living, landscape andnature equally Network Ghent Canal zone Website Newsletter …
    25. 25. GIJONGENOA
    26. 26. Second edition in 201014 applications6 projects shortlisted: Amsterdam, Antwerp, Helsinki,Koper, Matrseiles Fos and Ponta DelgadaEspo award winner 2010: Port of Helsinki
    27. 27. Helsinki project« Port as part of the City » Determination to maintain port activities (passengertraffic) in the city centre Maintain maritime identity of city of Helsinki Tools: publications, printed material, resident evenings, an extensivewebsite (ex. real time indications on air quality results), cooperationwith schools, large public events Different environmental tools: shore side electricity, waste receptionfacilities,… Successes: European Maritime Day, Helsinki Day, Herring Market
    28. 28. Impact of the ESPO AwardRaises the profile of the participating portsImproves the image of the ports in generalHOW?- ESPO Brochure- High level award ceremony- Used as quality label by the winning ports- Press=> ESPO award sets the winning ports in thepicture and improves the image of the portsin general
    29. 29. « Sneak preview » call for 3rd EditionCall open on 14 April!First edition with a special theme….
    30. 30. Thank you for your attentionIsabelle RYCKBOSTwww.espo.beThank you for your attentionIsabelle Ryckbostwww.espo.be

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