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A year-long project funded by the ESRC which asked hairdressers to consider how they could best diffuse greener practices to their clients, either by modelling of greener practices, or by explicitly passing on advice and information. Hairdressers converse with more people a day than almost any other profession, and thus are perfectly placed to help set more environmentally friendly norms and practices in hair care across the general population. Thus one salon may reach thousands of individuals.
See more at: http://www.sustainablelifestyles.ac.uk