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Business Social Networking: Mexico

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Companies all over the world come to Regus to find the flexible workspace that enables them to do business more effectively. We have over 800,000 customers using our business centres every day, this …

Companies all over the world come to Regus to find the flexible workspace that enables them to do business more effectively. We have over 800,000 customers using our business centres every day, this gives us a wealth of experience in all workplace issues. If you’re looking for an expert to speak at your event, big or small, we are happy to provide trained speakers to talk about the issues your audience want to discuss.

Please contact Henry Collinge at press.office@regus.com if you would like a Regus speaker to present at your event.

Find out more about Regus: http://www.regus.com/?utm_campaign=slideshare

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  • Social networking, the process of communicating with friends and acquaintances via online devices, apps and websites has reached phenomenal proportions.
  • 40% of companies globally have successfully used social networks to find new customers, scotching the comments of pundits who deny that such networks produce hard business outcomes
  • The importance of these networks to marketing activities is witnessed by the fact that 27% of firms globally actively devote marketing budget to social networking activity in order to reach and retain existing customers
  • Of the specific industries surveyed, ICT, Retail, Media & Marketing and Consultancy were above average in their use of business social networks. Manufacturing, Financial Services and Healthcare were below average
  • A hardcore of sceptics exists (34%) who do not believe business social networks will ever be a significant method of reaching customers and prospects, although this proportion may diminish as examples of successful practice are more widely publicised
  • Dell, which has far-more business than consumer customers and considers itself more a B2B rather than a B2C focused company, claims that a recent social media campaign generated $6m in new business. The digital user journey through to point of sale was comprehensive and the campaign only ran on social media18.
  • Pepsico Refresh project which let the public submit ideas for grants and then enabled the public to vote for the best ideas (over 30 million votes have come in so far), was driven by social media. It generated over one billion media impressions – broadcast, print and online (and sold a lot of Pepsi). That social media-led project has done more to change the whole company’s brand, for the good, than any other campaign19.
  • Starbucks launched a blog-based My Starbucks Idea website with traffic driven from its social media real estate. Customers suggest ideas that they’d like to see Starbucks implement, release as products, improve, etc. Since the campaign began, they’ve released almost 100 of the ideas to market20.
  • Transcript

    • 1. Social success?
    • 2. A global phenomenon
      400+ million worldwide users
      Social networking currently accounts for 22% of all time spent online1
      1) Nielsen Company, June 15th 2010
    • 3. A new opportunity for business?
      70 million members worldwide3
      700,000 small businesses2
      But what do businesses use these professional social networks for?
      2) SysComm International 2010
      3) LinkedIn 2010
    • 4. A global survey of business social networking
      15,000 respondents
      75 countries
      REPORT
    • 5. Global Findings
      62%
      700,000 small businesses2
      Social Networks are now actively used by companies worldwide for various networking functions
    • 6. Global Findings
      700,000 small businesses2
      40% have successfully used social networks to find and acquire new customers.
    • 7. Global Findings
      700,000 small businesses2
      58% keep in touch with business contacts
    • 8. Global Findings
      700,000 small businesses2
      54% use networks to gather useful business information
    • 9. Global Findings
      700,000 small businesses2
      27% have a formal marketing budget line devoted to retaining customers
    • 10. Global Findings
      700,000 small businesses2
      54% of companies use business social networking to join special interest groups
    • 11. Global Findings
      ICT
      Media /Marketing
      Retail
      Consultancy
      Financial services
      Average use of social networks
      700,000 small businesses2
      Healthcare
      Manufacturing
      Certain industries are making more use of social networking than others
    • 12. Global Findings
      700,000 small businesses2
      34% do not believe business social networks will ever be a significant method of reaching customers and prospects
    • 13. Regional Findings
      57%
      73%
      700,000 small businesses2
      More respondents in Mexico use social networks on a personal level
    • 14. Regional Findings
      40%
      70%
      700,000 small businesses2
      More firms in Mexico use social networking to keep in touch with contacts
    • 15. Regional Findings
      33%
      50%
      700,000 small businesses2
      Firms in Mexico are very successful in acquiring new customers through social networking (2nd most likely globally)
    • 16. Case Study: Regus
    • 17. Case Study: Dell
      $6m new business
      Refresh B2B Campaign
      Exclusively Social Media
    • 18. Case Study: Pepsico
      Refresh B2C project
      1 Billion
      Media impressions
      Driven by social media
    • 19. Case Study: Starbucks
      100
      new products developed
      My Starbucks Idea website
      Driven by social media
    • 20. Summary
      Confirms the rising role of business social networking
      Significant new revenues can be gained by savvy firms
      Increasing numbers devote dedicated marketing budget to social networking activity
    • 21. NOTES
      Additional Mexican content/stats to follow this slide
    • 22. Most popular internet sites in mexico
      1 Google
      2 Windows Live
      3 YouTube
      4 Metroflog
      5 Hi5
    • 23. Global internet users15+ home & work locations
      comScore world metrixjuly 2009
    • 24. Distribution of worldwide internet audience
      comScore world metrixjuly 2009
      Europe
      Latin America
      Middle East/ Africa
      Asia Pacific
    • 25. Online engagement by country
      comScore world metrixjuly 2009
    • 26. Mexico