Entertainment Ppt 2

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Entertainment Ppt 2

  1. 1. ENTERTAINMENT INDUSTRY BY A.Gowtham(02) D.Dheeraj(16) K.Sairam(27) M.Swetha(35)
  2. 2. Introduction: <ul><li>The entertainment industry increases along with the country’s economy. </li></ul><ul><li>Television , film,radio industries plays a major role. </li></ul><ul><li>Change in indian culture is spending more on these factors. </li></ul>
  3. 4. Film Industry: <ul><li>The first Indian film was released in the year 1898. </li></ul><ul><li>In the 20 th century, Indian cinema found its market about more than 90 countries in the world. </li></ul><ul><li>Indian film industry has gone up to 1.3 billion US dollars in the year 2000. </li></ul>
  4. 5. Television Industry: <ul><li>Television is the major segment of entertainment industry in India. </li></ul><ul><li>It started it’s operations in early 1980’s. </li></ul><ul><li>Later in 1990’s cable industry started. </li></ul><ul><li>In 1992 government liberated it’s markets,this gave more opportunity for the existance of other channels. </li></ul>
  5. 6. Radio Industry: <ul><li>This is the oldest one in India. </li></ul><ul><li>From 2005 onwards foreign investments were made and growth factor increased randomly. </li></ul><ul><li>The concepts like satellite, internet and community radio have also hit the market. </li></ul>
  6. 7. Music industry: <ul><li>The Indian music industry has been affected by piracy and had been showing a very slow growth in the industry . </li></ul><ul><li>Mobile music and licensed digital distribution have helped to recover the music industry all over the world. </li></ul>
  7. 8. Investment: <ul><li>Investment can be made into entertainment industry if certain barriers can be overcome. </li></ul><ul><li>Some of them are </li></ul><ul><li>Piracy </li></ul><ul><li>lack of uniform media policy for foreign investment. </li></ul><ul><li>Lack of empowered regulators </li></ul><ul><li>Tax treatment for foreign broadcasting companies </li></ul>
  8. 9. Recession: <ul><li>Indian film industry was badly effected by recession.. </li></ul><ul><li>There is a 30-40% difference in the prices that are being offered now than what was being offered at the time of recession. </li></ul><ul><li>Corporate companies look for guaranteed returns for their money. </li></ul>
  9. 10. Government regulations and policies: <ul><li>FDI investments: </li></ul><ul><li>Films-up to 100% </li></ul><ul><li>Television-100% </li></ul><ul><li>Cable network-up to 45% </li></ul><ul><li>Fm radio-not more than 20% </li></ul>
  10. 11. Conclusion: <ul><li>As the technology is growing fastly the entertainment industry is changing according to technology and it is entertaining the people. </li></ul>
  11. 12. THANK YOU

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