RECOUP Communication Strategy (2008-09 Revision)


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  • Our mission is very simple and it is clearly stated in all our programme documents – including the logframe (Annex 1 fo the annual report). We will research certain issues and provide evidence that is relevant to policy (MDG, poverty reduction strategies, education policy, aid policy etc.) We will then translate our findings from the technical to non-technical language and communicate those to policy-makers and general public in an accessible way (policy briefs, media stories etc)
  • The key additions and amendments to the communication strategy are: a) refined key messages section; b) revised and updated activity plan for 2009-2010; c) revisions to the M&E framework (M&E objectives, conceptual framework, impact pathways, impact assessment methods, indicators and data collection methods); d) revised section on roles and responsibilities; d) revisions to the strategy (balancing between focus on written word and engagement – at present the balance is in favour of publication and dissemination via web and academic publications rather than pro-active engagement with global and national policy-makers; striking a right balance between research and policy agendas; improved targeting; targeting of key global policy forums; pro-active media work); e) revisions to the key channels table (blogging, e-newsletter etc.)
  • Communication as a process : communication of results to and engagement with target audiences is an on-going process which must be done throughout research; Integrity : communicating research evidence is an integral part of the research process and is included in the RECOUP logical frame as an output along with a knowledge output. Each partner institution will have its own Communication Action Plan that is central to their research activity plans and consistent with the overall communication strategy; Pro-activeness : new ideas and knowledge should be communicated to target audiences as they become available to receive prompt feedback to feed back into research; Participation : all partners and stakeholders are involved in the design, implementation and M&E of the strategy Decentralisation : the strategy is based on partners’ ownership of the entire process to be achieved through devolved planning, implementation and evaluation of the strategy and activities. Cost - effectiveness : This will be achieved by prioritising our target and user groups, and using low cost but high-impact methods.
  • Firstly, we shall aim to shed light on the differing and contested views regarding the relationship between education, its labour market outcomes, and broader issues of human and social development. Major strands of our work will cover both theoretical debates on these issues and more practical aspects of researching educational outcomes and poverty in developing countries.
  • Secondly, RECOUP will generate new knowledge and evidence to inform research and policy by producing new comparable data in each of the southern partner countries. These data will help to clarify the dynamics of educational outcomes for the poor and ultimately will provide new evidence on which to base pro-poor policy decisions.
  • RECOUP will address recent experiences of aid in our partner countries, to help understand past performance and identify promising approaches for the future. Sub-projects will investigate how different legislative frameworks, and government/household partnership and financing relationships, affect educational outcomes for the poor.
  • This is PPPs project
  • Government - Our findings concerning how the poor are using education, the extent of their inclusion, and the routes by which they exit (or remain in) poverty, should be of central interest to them. International organisations - Our research should provide aid agencies with updated knowledge of how to promote good outcomes of education for the poor, and how better to support educational systems in promoting socio-economic transformation. Partner comms strategies provide details list of our target audiences – with names and titiles
  • See Table on recoup channels – important to mention that we have been using all channels because we have a diverse range of target audiences. Currently we have got 17 channels (see table) and one has not been used yet (key global events). As we approach the end of our programme we need to maximise our impact but within our budget limits (I shall tell you the figure how much we have got in total to spend on communications – at least 10% of 2.5 mln – £250,000) . We are nearly on target btu most o four comms expenditure includes the costs of organising conferences and events, and include expenditures not directly related to cooms work (such as travel and accommodation).
  • Our priorities are, first of all, to relay information about research and its outcomes to the above key audiences so as to ensure that they are able to make better-informed judgments with regard to educational policies and policy outcomes and are able to identify key policy issues necessary for improving the educational outcomes of the poor and disadvantaged.   Secondly, based on our research findings which will help clarify the relationships between education and the broader context of welfare and opportunity, we seek to influence economic and education policy-making in these countries and globally with a view to breaking the ‘cycle of deprivation’ that exists between education and poverty .   Thirdly, the RPC will ensure that the research agenda remains responsive to change in the knowledge needs of policy-makers and development practitioners - the ultimate consumers of the research evidence. We set up the research agenda in response to knowledge needs of our target audiences but we will continue to monitor the changing knowledge base within our research area and incorporate into our agenda any knowledge gaps identified in the process.
  • This will be achieved by engaging relevant policy-makers throughout the duration of the RPC and keeping abreast of the emerging academic literature and media reports in both the South and the North to observe changes in the outcomes of education and in the pathways of impact from education into other (labour market, health, fertility, subjective well-being) outcomes for the poor and non-poor.   Various feedback mechanisms will be used for achieving this latter aim, including RECOUP internal structures such as the Consortium Advisory Group, national advisory committees and RECOUP conferences and research seminars. We will also rely on national/local policy forums, such as annual education conferences proposed by our partner in Ghana, a Ghana National Reference Group (NRG) which includes all education RPCs and which is chaired by the Ministry of Education as well as mid-term dissemination workshops in partner countries. Finally, more micro-level and individualised interactions established by our partners with national and international policy and research communities are invaluable in making sure that our research agenda is responsive to policy.
  • This is the main conceptual framework of our communication strategy with its elements (outputs and processes and agents) in the same chart Blue – current focus; Red – areas that need enhanced focus (clarity of messages; effective communication and dissemination; engagement with target audiences; getting feedback and following up on feedback; engagement with policy-makers, policy influence; systematic policy analysis)   Where we are currently?
  • In the remaining 12 months we need to maximise our impact – how?
  • Our key priorities in 2009/10 are: refining the key messages based on the analysis of current research and policy discourses; clarity and agreement on impact pathways; better targeting; more effective use of existing channels; operational efficiency; pro-active engagement and networking; targeting of key global and national policy forums; focus on quality vice versus quantity; work for impact and purpose achievement (results) vice versus outputs; striking the right balance between research and policy agendas; clarity on the methods for assessing the RECOUP impacts; focus on national strategies and capacity building; better coordination; effective collaboration between northern and southern researchers (especially at the level of lead researchers and theme and project leaders) in research communication; working with CREATE and EdQual (e.g. final conferences; book series; other joint publications).
  • RECOUP Communication Strategy (2008-09 Revision)

    1. 1. RECOUP Communication strategy 2008/9 Revisions and Amendments
    2. 2. Getting our messages across to policy audiences Key messages
    3. 3. Why? What? To Whom? How? <ul><li>Objectives </li></ul><ul><li>Principles </li></ul><ul><li>Key Messages </li></ul><ul><li>Target Audiences </li></ul><ul><li>Channels </li></ul><ul><li>Activity Plan 2005-10 </li></ul><ul><li>M&E framework </li></ul>
    4. 4. Objectives <ul><li>create awareness about the RECOUP goals and objectives amongst our target audiences, and induce and support a sense of ownership </li></ul><ul><li>regularly inform audiences and users of the research about the programme’s accomplishments and outcomes in an accessible way. Ultimately, we seek to influence policy by actively engaging our target audiences, enabling them to use the research outputs in their own work and thus helping them to make research- and evidence-led decisions. </li></ul>
    5. 5. Principles
    6. 6. Key Messages <ul><li>What is the relationship between education, its labour market outcomes, and broader issues of human and social development? </li></ul>
    7. 7. Key Messages <ul><li>What is the dynamics of educational outcomes for the poor? </li></ul><ul><li>What is the new evidence on which to base pro-poor policy decisions </li></ul>
    8. 8. Key Messages <ul><li>Addressing recent experiences of aid to help understand past performance and identify promising approaches for the future </li></ul>
    9. 9. Key Messages <ul><li>How different legislative frameworks, government/household partnership and financing relationships, affect educational outcomes for the poor? </li></ul>
    10. 10. Target Audiences
    11. 11. Channels
    12. 12. Priorities <ul><li>Relay information </li></ul><ul><li>Influence policy </li></ul><ul><li>ensure that the research agenda remains responsive to change in the knowledge needs of policy-makers and development practitioners </li></ul>OK ??? ???
    13. 13. How to be responsive? <ul><li>Engaging policy audiences throughout research (design, implementation, impact M&E) </li></ul><ul><li>Policy analysis, monitoring changes (literature review, media reports, policy documents, statistics) </li></ul><ul><li>Feedback mechanisms (CAG, NAC, mid-term OXCON conferences, meetings, NRG in Ghana, personal interactions with policy-makers and researchers, social media – blogging, flickr, slideshare) </li></ul>Have we managed to do all of these?
    14. 14. Research – Policy Interface Collaborative writing feedback
    15. 15. Activity Plan 2009-10
    16. 16. Priorities in 2009/10 <ul><li>Maximise impact </li></ul><ul><ul><li>translating the findings into policy recommendations </li></ul></ul><ul><ul><li>focus on impact and purpose achievement </li></ul></ul><ul><ul><li>better targeting </li></ul></ul><ul><ul><li>piggy backing on key international and national events </li></ul></ul><ul><ul><li>communication champions </li></ul></ul><ul><ul><li>collaboration (North-South, CREATE, EdQual) </li></ul></ul><ul><ul><li>effective M&E for communications (focus on outcomes) </li></ul></ul><ul><ul><li>effective use of existing channels (open social media, more engagement/interaction) </li></ul></ul><ul><ul><li>better planning and coordination </li></ul></ul><ul><ul><li>capacity building (policy briefs, impact assessment) </li></ul></ul><ul><ul><li>internal communication </li></ul></ul>