<ul><li>2011 Member Profile  </li></ul><ul><li>Webinar </li></ul><ul><li>Jessica Lautz </li></ul><ul><li>June 1, 2011 </li...
Methodology <ul><li>Tailored Design Method </li></ul><ul><li>Mailed hard copy and emailed to 54,758 members </li></ul><ul>...
Business Characteristics
What do our members do?  <ul><li>28 percent brokers </li></ul><ul><li>17 percent broker associates </li></ul><ul><li>57 pe...
Primary Specialty Area
Secondary Specialty Area
Years of Experience in Real Estate
Number of Personal Assistants ALL REALTORS® 2 years or less 3 to 5 years 6 to 15 years 16 years or more None 83% 94% 90% 8...
Make a Difference <ul><li>23 percent members of an affiliate </li></ul><ul><ul><li>12% CRS—Council of Residential Speciali...
Will Remain Active in Real Estate for Two More Years by Experience All Members 2 years or less 3 to 5 years 6 to 15 years ...
Business Activity
Business Activity 2009 Survey 2010 Survey 2011 Survey Properties appraised 200 200 200 Transaction sides 7 7 8 Percent of ...
Transaction Sides
Most Important Factor Limiting Clients RESIDENTIAL SPECIALISTS   ALL REALTORS® All Broker/ Broker Associate Sales Agent Co...
Where Clients Come From <ul><li>18 percent repeat business from past clients </li></ul><ul><li>18 percent referrals from p...
Technology
Changes in Technology  Communication Source 2009 Survey 2010 Survey 2011 Survey Realtor website 60% 63% 62% Realtor blog 7...
Blog Use ALL REALTORS® AGE 2011 Survey 2010 Survey 29 or younger 30 to 39 40 to 49 50 to 59 60 or older Have a blog 10% 10...
Social Media Use ALL REALTORS® 29 or younger 30 to 39 40 to 49 50 to 59 60 or older Yes 49% 83% 72% 64% 52% 31% No 42 10 2...
Firm Web Presence
Median Amount Spent on Website
Percent of Business from Website by Amount to Maintain
Income and Expenses
Compensation Structures All REALTORS Percentage commission split 68% 100% Commission 18 Commission plus share of profits 3...
Commission Split by Years of Experience
Gross Annual Income, 2010
Net Annual Income, 2010
Gross Annual Income by Experience, 2010
Net Annual Income by Experience, 2010
Expenses 2010 2010 2011 Total Expenses $5,480 $4,270 Business Use of Vehicle 1,580 1,680 Technology 720 630 Professional D...
Office and Firm Affiliation
Where do our members work?
What type of firm? <ul><li>Typical firm size 29 brokers and agents </li></ul><ul><ul><li>Typical firm has 1 office </li></...
Relationship to the Firm
Benefits from the Firm ALL REALTORS® Employees Independent Contractors Errors and omissions (liability insurance) 20% 38% ...
Demographics
Who Are Our Members? <ul><li>Typical member:  </li></ul><ul><ul><li>56-years-old </li></ul></ul><ul><ul><li>57 percent are...
For More Information Member Profile Webpage http:// www.realtor.org/topics/member_profile Economists Blog: http://economis...
Upcoming SlideShare
Loading in...5
×

2011 Member Profile Webinar

331

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
331
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2011 Member Profile Webinar

  1. 1. <ul><li>2011 Member Profile </li></ul><ul><li>Webinar </li></ul><ul><li>Jessica Lautz </li></ul><ul><li>June 1, 2011 </li></ul>
  2. 2. Methodology <ul><li>Tailored Design Method </li></ul><ul><li>Mailed hard copy and emailed to 54,758 members </li></ul><ul><li>Thank you reminder and re-mail reminder </li></ul><ul><li>Received 8,303 surveys </li></ul><ul><li>Response rate of 15.3 percent </li></ul><ul><li>Incentive REALTOR® decal </li></ul>
  3. 3. Business Characteristics
  4. 4. What do our members do? <ul><li>28 percent brokers </li></ul><ul><li>17 percent broker associates </li></ul><ul><li>57 percent sales agents </li></ul><ul><li>4 percent appraisers </li></ul>
  5. 5. Primary Specialty Area
  6. 6. Secondary Specialty Area
  7. 7. Years of Experience in Real Estate
  8. 8. Number of Personal Assistants ALL REALTORS® 2 years or less 3 to 5 years 6 to 15 years 16 years or more None 83% 94% 90% 82% 78% One 14 6 9 15 17 Two or more 4 1 1 3 5
  9. 9. Make a Difference <ul><li>23 percent members of an affiliate </li></ul><ul><ul><li>12% CRS—Council of Residential Specialists </li></ul></ul><ul><ul><li>8% REBAC—Real Estate Agent Council </li></ul></ul><ul><li>36 percent have a designation </li></ul><ul><ul><li>21% GRI—Graduate REALTOR Institute </li></ul></ul><ul><ul><li>13% ABR—Accredited Buyer Representative </li></ul></ul><ul><li>35 percent have a certification </li></ul><ul><ul><li>21% Short Sales and Foreclosures </li></ul></ul><ul><ul><li>11% e-Pro </li></ul></ul>
  10. 10. Will Remain Active in Real Estate for Two More Years by Experience All Members 2 years or less 3 to 5 years 6 to 15 years 16 years or more Very certain 73% 70% 74% 74% 73% Somewhat certain 18 19 17 18 17 Not certain 9 11 9 8 10
  11. 11. Business Activity
  12. 12. Business Activity 2009 Survey 2010 Survey 2011 Survey Properties appraised 200 200 200 Transaction sides 7 7 8 Percent of members who had a transaction involving a foreclosure 41% 48% 51% Percent of members who had a transaction involving a short sale 28% 40% 45% Brokerage sales volume $1.2 million $1.2 million $1.1 million Number of properties managed 40 33 25
  13. 13. Transaction Sides
  14. 14. Most Important Factor Limiting Clients RESIDENTIAL SPECIALISTS   ALL REALTORS® All Broker/ Broker Associate Sales Agent Commercial Specialists Difficulty in obtaining mortgage finance 33% 32% 35% 31% 42% Expectation that prices might fall further 26 26 24 28 22 Low consumer confidence 15 15 17 13 12 Difficulty in finding the right property 10 10 8 11 10 No factors are limiting potential clients 8 8 7 9 11 Concern about losing job 4 4 5 4 3 Expectation that mortgage rates might come down 1 1 1 1 1
  15. 15. Where Clients Come From <ul><li>18 percent repeat business from past clients </li></ul><ul><li>18 percent referrals from past clients </li></ul><ul><li>3 percent off member website (of those with a website) </li></ul><ul><li>Only 34 percent of members report any business from an open house </li></ul>
  16. 16. Technology
  17. 17. Changes in Technology Communication Source 2009 Survey 2010 Survey 2011 Survey Realtor website 60% 63% 62% Realtor blog 7 10 10 Use of social media 35 51 49
  18. 18. Blog Use ALL REALTORS® AGE 2011 Survey 2010 Survey 29 or younger 30 to 39 40 to 49 50 to 59 60 or older Have a blog 10% 10% 16% 18% 12% 10% 6% Do not have a blog 81 77 69 66 77 79 88 Do not have a blog, but plan to in the future 9 12 15 15 11 10 6
  19. 19. Social Media Use ALL REALTORS® 29 or younger 30 to 39 40 to 49 50 to 59 60 or older Yes 49% 83% 72% 64% 52% 31% No 42 10 20 28 38 58 No, but plan to in the future 9 6 8 8 10 9
  20. 20. Firm Web Presence
  21. 21. Median Amount Spent on Website
  22. 22. Percent of Business from Website by Amount to Maintain
  23. 23. Income and Expenses
  24. 24. Compensation Structures All REALTORS Percentage commission split 68% 100% Commission 18 Commission plus share of profits 3 Salary plus share of profits/production bonus 3 Salary only 2 Share of profits only 1 Other 6 Median year-starting percentage commission split 70% Median year-ending percentage commission split 70%
  25. 25. Commission Split by Years of Experience
  26. 26. Gross Annual Income, 2010
  27. 27. Net Annual Income, 2010
  28. 28. Gross Annual Income by Experience, 2010
  29. 29. Net Annual Income by Experience, 2010
  30. 30. Expenses 2010 2010 2011 Total Expenses $5,480 $4,270 Business Use of Vehicle 1,580 1,680 Technology 720 630 Professional Development 700 600 Administrative 690 720 Marketing of Services 690 550 Median percent spent on online marketing 10% 10% Business Promotion 670 580 Affinity/Referral Relationship 0 0 Office/Lease Building 0 0
  31. 31. Office and Firm Affiliation
  32. 32. Where do our members work?
  33. 33. What type of firm? <ul><li>Typical firm size 29 brokers and agents </li></ul><ul><ul><li>Typical firm has 1 office </li></ul></ul><ul><ul><li>Typical office size has 25 brokers and agents </li></ul></ul><ul><li>5 years typical tenure at firm </li></ul><ul><li>11 percent worked at a firm that was bought or merged </li></ul>
  34. 34. Relationship to the Firm
  35. 35. Benefits from the Firm ALL REALTORS® Employees Independent Contractors Errors and omissions (liability insurance) 20% 38% 19% Health insurance 5 37 2 Pension/SEP/401(K) 3 25 1 Life insurance 3 21 1 Dental insurance 3 24 1 Paid vacation/sick days 3 38 1 Vision care 2 19 1 Disability insurance (long-term care) 1 11 * Other 2 3 1 None 75 41 79
  36. 36. Demographics
  37. 37. Who Are Our Members? <ul><li>Typical member: </li></ul><ul><ul><li>56-years-old </li></ul></ul><ul><ul><li>57 percent are female </li></ul></ul><ul><ul><li>48 percent at least a Bachelor’s degree </li></ul></ul><ul><ul><li>35 percent had prior career in management/business/financial or sales/retail </li></ul></ul><ul><ul><li>75 percent real estate is only occupation </li></ul></ul><ul><ul><li>Household income in 2010--$91,700 </li></ul></ul><ul><ul><li>43 percent real estate is primary source of income for household </li></ul></ul>
  38. 38. For More Information Member Profile Webpage http:// www.realtor.org/topics/member_profile Economists Blog: http://economistsoutlook.blogs.realtor.org/ Via the FaceBook Page: http://www.facebook.com/narresearchgroup Via Twitter Account: http://twitter.com/#!/NAR_Research
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×