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R neugebauer design principles representation

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  • 1. Design Principles Representation Ronda Dorsey Neugebauer R541 Instructional Development & Production Professor Rod Myers 4 May 2014
  • 2. Principles of Design “the laws or rules of design” Sue Jenkins, Design Aesthetics for Web Design, Lynda.com *not the same as elements of design, which are the basic components involved in creating design
  • 3. Alignment visual connection with something else unified by vertically flipped and curved arrows font, color, alignment the same for like information
  • 4. Balance visual balance is preferred equivalent balance between left and right images images are similar in shape although different in value
  • 5. Chunking organize information in clusters for easier processing and recall all words begin with same letter organization related to open license
  • 6. Contrast make different components distinctly different sans serif and italic serif typefaces dark navy and black colors against bright orange
  • 7. Decoration message should not contain much irrelevant information sparingly use of mining shaft decorative picture only one gold nugget decoration to represent OER
  • 8. Emphasis attention focused within single area of design suspended placement of lantern in corner illuminates breadth of CC licensed materials
  • 9. Graphs visualization of data makes information easy to grasp treemap makes effective use of space
  • 10. Pattern way to organize and build harmony brown glaze pattern ties together units functions as decoration and containment
  • 11. Proximity reduce visual clutter and organize information parts are perceived as perceptual units units are close to each other in display
  • 12. Relevance connect material to learner knowledge motivation is strengthened by simple description metaphor connects learner to process
  • 13. Repetition repeated with consistency throughout same size section headlines unify design color of gold nugget repeated in section headlines
  • 14. Unity aesthetically pleasing design element balance presents information in a logical structure sense of order with visual interest engages viewer
  • 15. Chris Clark, Former Chief Designer at Black Pixel Q: Tell me about your design process. A: The process is Iterate, Iterate, Iterate