3. The manager is the lock keeper of thestrategy communications process Dialogue-oriented leadership as a basic prerequisite of an effective communications network Lock keeper canalizes Target group A information overload Flood of information Strategic information Phase related stimuli (Business system) transport fitted core messages CORE MESSAGE Target group B Action information Phase related stimuli transport fitted core messages (Action and feedback system) Transformator translates information Target group C for specific target groups Basic rules: Repeat core messages as often as possible Distribute bundled information addressee and need based Consider role of information “emotionality” Strategy-dialogues are key
4. Establishing a communications network totransform the old into a new world Momentum New world Old world Disorientation Create Produce Intensify actions Achive orientation movement naturalness Allign Integrate Strengthen Establish new communication promoters and communication way of start and market the communication communication results Goal is Goal is Goal is acceptance participation commitment CORE MESSAGE
5. Stimuli answer the actors question withineach strategy phase Momentum New world Old world Disorientation Create Produce Intensify actions Achive orientation movement naturalness Guideline as Acceptance Participation Commitment basis for strategy What is it? Is that ok? What is the communication result? What is ist use? Can I do this? Is it attractive? Do I have the Were my action successful? Is it serious? required means? How could I act?