The New Online

The New OnlineUsing Social Networks to Promote Your Business
Presented by:
Robert CioffiManaging Partner
rcioffi@pro-comp.com

Installing confidencein your network
We are Trusted Technology Advisors for small and mid-sized businesses throughout the NYC metro area.
We design, install and maintainMicrosoft Windows based networks.
We help customers who are…
 Overwhelmed or confused by technology problems.
 Frustrated by poor and unresponsive support.
 Feeling helpless when faced with new IT challenges.
www.pro-comp.com
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The New Online
Objectives
Communication Mediums
WARNING:Thinking that going online is simply opening a web page or sending an emailis like looking for the rotary dial to make a phone call…
Things have changed.
What are the various ways in which technology is being used to communicate today?
How Can You Leverage Them?
How can you leverage these communication mediums to deliver your message, promote your business or simply get/remain connected?
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Copyright © 2009, Progressive Computing, Inc.

The New Online
Food for Thought
The latter generations do not remember a world without digital technology.
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The New Online
What is Web 2.0?
Coined by DarciDiNucci (1999) “Fragmented Future”Promoted by Tim O’Reilly (2004) “Web 2.0 Conference”
Definition: Web 2.0 is a second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the Internet.
It’s the difference between publishing and participation.
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The New Online
What is Web 2.0?
Perspective
Examples
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The New Online
The Screamby Edvard Munch
Managing Change
Technology is revolutionizing communication, but do you need to change?
Some things remain the same: verbal, written, oral skills; presentation, style and diction.
Change is coming. Gen Y and Z are inbred with technology. As the workforce matures, they will begin to dictate the methods and standards for business and personal communication. In fact, it’s already begun.
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The New Online
Getting Started
How do you eatan elephant?
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The New Online
Easy for users to contribute videos.
Central location to find clips with good searching.
It’s all about content – not slick production.
Think: Viral Marketing.
Ideas to promote yourself…
Create videos to promote your product or service.
Create videos to demonstrate or educate.
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The New Online
A blog is a user-created websitewhere entries are made in journal style.
Blogs often provide commentary or news on a particular subject or function as personal diaries.
The ability for readers to leave comments in an interactive format is an important part of blogs.
Your active participation in blogs can get you noticed as a subject matter expert. Be passionate and creative. Have something interesting or important to say.
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The New Online
Social Networks
“Social networking sites like established giants MySpace and Facebook as well as up-and-comers like Bebo, hi5, Tagged and Xanga, to name a few, have quickly emerged as places that marketers are not just willing to target - they consider these ad buys to be absolutely necessary to attract fickle, younger consumers.”- CNN Money.com, March 20, 2007
LinkedIn.com is a business oriented networking site primarily used by professionals to promote themselves or their businesses. By mid 2009 it boasts 40+ million registered users.
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The New Online
Profile
Marital status, birthday, hometown; political and religious views; photos; favorite music, TV, movies, books, quotes; education; employer; affiliations, etc.
Friends
People can find you and vice-a-versa; Invite someone to be your friend. This builds your network.
Wall & Status
Changes to your profile/status are seen by your friends.
Friends can write on your wall.
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The New Online
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question:What are you doing?
Followers are people who monitor your status.
You follow people that you want to monitor.
Making changes to your status is called an update or tweet.
When you tweet, all your followers get notified – typically to a cell phone. Think of this like sending a TEXT to a group of people all at the same time.
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The New Online
What is Linkedin?
Online network of 40 million professionals representing 150 industries.
Free to join, but you can upgrade account to add tools for connecting with others.
Based on “Social Graph” theory much like FaceBook or MySpace.
Does not replace traditional business networking. You should connect with people you trust.
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The New Online
What can you do with LinkedIn?
 Find potential clients, vendors, experts or partners.
 Be found for business opportunities.
 Search for a job, or post a job listing.
 Reverse Leads: Get introduced to others through people you know.
 Leverage the community to get answers.
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The New Online
Your account consists of several key components.
These are the building blocks of your
Resume
Profile
Professional Experience
Education, Photo, Interests, Honors
Contacts
Connections and your Network
Groups
Find and Join a Group
Group Discussions
Inbox
Manage Introductions, InMails, etc.
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The New Online
My Profile
Who You Are
What I’m Doing
Experience
Education
Recommendations
Connections
Public Profile
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The New Online
Connections: Other people with a LinkedIn account that have established a “connection” with you. Your connections are the basis of your network which consists of: your connections, your connections’ connections, and the people they are connected with.
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The New Online
Tip 1: Follow a discussion
Tip 2: Read/post comments
Tip 3: Check out the members
Tip 4: Start a discussion
Tip 5: Search for Groups
Tip 6: Link with other members
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The New Online
Or, they can read it online...
Network Updates keep you more connected by providing snippets of pertinent information.
Your connections will receive digest emails of all their connection activity. Similar to twitter but not as frequent.
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The New Online
Searching is a great tool for finding warm leads.
Searching is a self-help Reverse Lead mechanism.
How can I search? What am I searching for?
People, Jobs, Companies, Answers & Groups
Examples:
“Recon” your Prospects: View public profiles
Cold Call List: Who already knows these people?
Don’t wait for a lead – reach out and take one!
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The New Online
Searching is a great tool for finding warm leads.
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The New Online
Let’s search people within my network.
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The New Online
LinkedIn Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective.
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The New Online
Success Stories
The “Job” posting.
The domain name: progressivecomputing.com
The introduction to other non-profits.
Browsing the connections of a connection, we found one whose title was “Consultant for Non Profits” which interested us very much. To boot she was connected to an existing Non Profit client making the introduction easier.
The request for referral.
Browsing the connections of a connection (a client), we found many of their connections to be potential clients. InMail was sent to connection (our client) asking for general recommendation to their connections. Result = new prospect.
How about you?
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The New Online
10. Complete your profile including photo & experience.
9. Fill in your “public profile” – Full View is indexed by Google.
8. Create an email signature: http://www.linkedin.com/in/rcioffi
7. Ask for and give Recommendations.
6. Turn those FAT decks of business cards into connections.
5. Join Groups and search for long lost contacts.
4. Upgrade your account and start sending InMails.
3. Ask for introductions – think “Reverse Leads”.
2. Incorporate LinkedIn with ALL your networking activity.
1. Link with ME!!! 
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The New Online
Q & A
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The New Online

by RCioffi on Nov 18, 2009

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The New Online — Presentation Transcript