The New Online


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The New Online

  1. 1. The New OnlineUsing Social Networks to Promote Your Business<br />Presented by:<br />Robert CioffiManaging Partner<br /><br />
  2. 2. Installing confidencein your network<br />We are Trusted Technology Advisors for small and mid-sized businesses throughout the NYC metro area.<br />We design, install and maintainMicrosoft Windows based networks.<br />We help customers who are…<br /> Overwhelmed or confused by technology problems.<br /> Frustrated by poor and unresponsive support.<br /> Feeling helpless when faced with new IT challenges.<br /><br />2<br />
  3. 3. The New Online<br />Objectives<br /><ul><li> Communication Mediums</li></ul>WARNING:Thinking that going online is simply opening a web page or sending an emailis like looking for the rotary dial to make a phone call…<br />Things have changed.<br />What are the various ways in which technology is being used to communicate today?<br /><ul><li> How Can You Leverage Them?</li></ul>How can you leverage these communication mediums to deliver your message, promote your business or simply get/remain connected?<br />3<br />Copyright © 2009, Progressive Computing, Inc.<br />
  4. 4. The New Online<br />Food for Thought<br />The latter generations do not remember a world without digital technology.<br />4<br />Copyright © 2009, Progressive Computing, Inc.<br />
  5. 5. The New Online<br />What is Web 2.0?<br />Coined by DarciDiNucci (1999) “Fragmented Future”Promoted by Tim O’Reilly (2004) “Web 2.0 Conference”<br />Definition: Web 2.0 is a second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the Internet.<br />It’s the difference between publishing and participation.<br />5<br />Copyright © 2009, Progressive Computing, Inc.<br />
  6. 6. The New Online<br />What is Web 2.0?<br />Perspective<br />Examples<br />6<br />Copyright © 2009, Progressive Computing, Inc.<br />
  7. 7. The New Online<br />The Screamby Edvard Munch<br />Managing Change<br />Technology is revolutionizing communication, but do you need to change?<br />Some things remain the same: verbal, written, oral skills; presentation, style and diction.<br />Change is coming. Gen Y and Z are inbred with technology. As the workforce matures, they will begin to dictate the methods and standards for business and personal communication. In fact, it’s already begun.<br />7<br />Copyright © 2009, Progressive Computing, Inc.<br />
  8. 8. The New Online<br />Getting Started<br />How do you eatan elephant?<br />8<br />Copyright © 2009, Progressive Computing, Inc.<br />
  9. 9. The New Online<br />Easy for users to contribute videos.<br />Central location to find clips with good searching.<br />It’s all about content – not slick production.<br />Think: Viral Marketing.<br />Ideas to promote yourself…<br />Create videos to promote your product or service.<br />Create videos to demonstrate or educate.<br />9<br />Copyright © 2009, Progressive Computing, Inc.<br />
  10. 10. The New Online<br />A blog is a user-created websitewhere entries are made in journal style.<br />Blogs often provide commentary or news on a particular subject or function as personal diaries.<br />The ability for readers to leave comments in an interactive format is an important part of blogs.<br />Your active participation in blogs can get you noticed as a subject matter expert. Be passionate and creative. Have something interesting or important to say.<br />10<br />Copyright © 2009, Progressive Computing, Inc.<br />
  11. 11. The New Online<br />Social Networks<br />“Social networking sites like established giants MySpace and Facebook as well as up-and-comers like Bebo, hi5, Tagged and Xanga, to name a few, have quickly emerged as places that marketers are not just willing to target - they consider these ad buys to be absolutely necessary to attract fickle, younger consumers.”- CNN, March 20, 2007<br /> is a business oriented networking site primarily used by professionals to promote themselves or their businesses. By mid 2009 it boasts 40+ million registered users.<br />11<br />Copyright © 2009, Progressive Computing, Inc.<br />
  12. 12. The New Online<br />Profile<br />Marital status, birthday, hometown; political and religious views; photos; favorite music, TV, movies, books, quotes; education; employer; affiliations, etc. <br />Friends<br />People can find you and vice-a-versa; Invite someone to be your friend. This builds your network. <br />Wall & Status<br />Changes to your profile/status are seen by your friends.<br />Friends can write on your wall. <br />12<br />Copyright © 2009, Progressive Computing, Inc.<br />
  13. 13. The New Online<br />Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question:What are you doing?<br />Followers are people who monitor your status. <br />You follow people that you want to monitor. <br />Making changes to your status is called an update or tweet. <br />When you tweet, all your followers get notified – typically to a cell phone. Think of this like sending a TEXT to a group of people all at the same time. <br />13<br />Copyright © 2009, Progressive Computing, Inc.<br />
  14. 14. The New Online<br />What is Linkedin?<br />Online network of 40 million professionals representing 150 industries.<br />Free to join, but you can upgrade account to add tools for connecting with others.<br />Based on “Social Graph” theory much like FaceBook or MySpace.<br />Does not replace traditional business networking. You should connect with people you trust.<br />14<br />Copyright © 2009, Progressive Computing, Inc.<br />
  15. 15. The New Online<br />What can you do with LinkedIn?<br /> Find potential clients, vendors, experts or partners.<br /> Be found for business opportunities.<br /> Search for a job, or post a job listing.<br /> Reverse Leads: Get introduced to others through people you know.<br /> Leverage the community to get answers.<br />15<br />Copyright © 2009, Progressive Computing, Inc.<br />
  16. 16. The New Online<br />Your account consists of several key components.<br />These are the building blocks of your<br />Resume<br /><ul><li>Profile
  17. 17. Professional Experience
  18. 18. Education, Photo, Interests, Honors
  19. 19. Contacts
  20. 20. Connections and your Network
  21. 21. Groups
  22. 22. Find and Join a Group
  23. 23. Group Discussions
  24. 24. Inbox
  25. 25. Manage Introductions, InMails, etc.</li></ul>16<br />Copyright © 2009, Progressive Computing, Inc.<br />
  26. 26. The New Online<br />My Profile<br />Who You Are<br />What I’m Doing<br />Experience<br />Education<br />Recommendations<br />Connections<br />Public Profile<br />17<br />Copyright © 2009, Progressive Computing, Inc.<br />
  27. 27. The New Online<br />Connections: Other people with a LinkedIn account that have established a “connection” with you. Your connections are the basis of your network which consists of: your connections, your connections’ connections, and the people they are connected with.<br />18<br />Copyright © 2009, Progressive Computing, Inc.<br />
  28. 28. The New Online<br />Tip 1: Follow a discussion<br />Tip 2: Read/post comments<br />Tip 3: Check out the members<br />Tip 4: Start a discussion<br />Tip 5: Search for Groups<br />Tip 6: Link with other members<br />19<br />Copyright © 2009, Progressive Computing, Inc.<br />
  29. 29. The New Online<br />Or, they can read it online...<br />Network Updates keep you more connected by providing snippets of pertinent information.<br />Your connections will receive digest emails of all their connection activity. Similar to twitter but not as frequent.<br />20<br />Copyright © 2009, Progressive Computing, Inc.<br />
  30. 30. The New Online<br />Searching is a great tool for finding warm leads.<br />Searching is a self-help Reverse Lead mechanism.<br />How can I search? What am I searching for?<br />People, Jobs, Companies, Answers & Groups<br />Examples:<br />“Recon” your Prospects: View public profiles <br />Cold Call List: Who already knows these people?<br />Don’t wait for a lead – reach out and take one!<br />21<br />Copyright © 2009, Progressive Computing, Inc.<br />
  31. 31. The New Online<br />Searching is a great tool for finding warm leads.<br />22<br />Copyright © 2009, Progressive Computing, Inc.<br />
  32. 32. The New Online<br />Let’s search people within my network.<br />23<br />Copyright © 2009, Progressive Computing, Inc.<br />
  33. 33. The New Online<br />LinkedIn Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective.<br />24<br />Copyright © 2009, Progressive Computing, Inc.<br />
  34. 34. The New Online<br />25<br />Copyright © 2009, Progressive Computing, Inc.<br />
  35. 35. The New Online<br />Success Stories<br />The “Job” posting. <br />The domain name:<br />The introduction to other non-profits.<br />Browsing the connections of a connection, we found one whose title was “Consultant for Non Profits” which interested us very much. To boot she was connected to an existing Non Profit client making the introduction easier.<br />The request for referral.<br />Browsing the connections of a connection (a client), we found many of their connections to be potential clients. InMail was sent to connection (our client) asking for general recommendation to their connections. Result = new prospect.<br />How about you?<br />26<br />Copyright © 2009, Progressive Computing, Inc.<br />
  36. 36. The New Online<br />10. Complete your profile including photo & experience. <br />9. Fill in your “public profile” – Full View is indexed by Google. <br />8. Create an email signature:<br />7. Ask for and give Recommendations.<br />6. Turn those FAT decks of business cards into connections.<br />5. Join Groups and search for long lost contacts.<br />4. Upgrade your account and start sending InMails.<br />3. Ask for introductions – think “Reverse Leads”.<br />2. Incorporate LinkedIn with ALL your networking activity.<br />1. Link with ME!!! <br />27<br />Copyright © 2009, Progressive Computing, Inc.<br />
  37. 37. The New Online<br />Q & A<br />28<br />Copyright © 2009, Progressive Computing, Inc.<br />