Ruth Cheesley - Joomla!Day Kenya - Microdata, Authorship, and why you can't afford to ignore Google+

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SEO is vital in today's economy, and search engines are starting to move towards a contextual, semantic understanding of content. Microdata allows you to insert contextual information into your websites - such as the author, location information, pricing and so forth - which search engines can use to create 'rich snippets' within their listings.

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Ruth Cheesley - Joomla!Day Kenya - Microdata, Authorship, and why you can't afford to ignore Google+

  1. 1. Autor: 18.10.12Ruth Cheesley - @RCheesley Microdata, Authorship and why you can't afford to ignore Google+ Ruth Cheesley – Virya Technologies
  2. 2. Show me the money!
  3. 3. Good SEO = Reputation Management
  4. 4. Could do better!
  5. 5. Autor: 18.10.12Ruth Cheesley - @RCheesley Microdata
  6. 6. It all starts with the markup
  7. 7. Content + Context = King I want to know about avatar I want to know about avatar Uhhh, which one? Uhhh, which one?
  8. 8. So many things to do!
  9. 9. Relevance to business
  10. 10. Rich Snippets in action Click-through rates 30% higher Potentially 3+ ranks higher
  11. 11. Trusted recommendations
  12. 12. Stand out from the crowd!
  13. 13. One format to rule them all
  14. 14. Available Schemas ThingThing Creative Work Place Product Event Intangible Person Medical entity Organisation Creative Work Place Product Event Intangible Person Medical entity Organisation
  15. 15. Creative Work Schema Creative Work Creative Work Article Painting Blog Photograph Book Recipe Comment Review Diet Sculpture Exercise Plan Software App Item list TV Episode Map TV Season Media object TV Series Movie Webpage Music Playlist Webpage element Music Recording Article Painting Blog Photograph Book Recipe Comment Review Diet Sculpture Exercise Plan Software App Item list TV Episode Map TV Season Media object TV Series Movie Webpage Music Playlist Webpage element Music Recording
  16. 16. How to use schema.org markup Define the schema Define the schema Declare the property Declare the property itemscope & itemtype itemprop
  17. 17. schema.org markup <div itemscope itemtype ="http://schema.org/Movie"> <h1 itemprop="name">Avatar</h1> <div itemprop="director" itemscope itemtype="http://schema.org/Person"> Director: <span itemprop="name">James Cameron</span> (born <span itemprop="birthDate">August 16, 1954)</span> </div> <span itemprop="genre">Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html" itemprop="trailer">Trailer</a> </div>
  18. 18. Movie listing - before Microdata <h1>Pirates of the Carribean: On Stranger Tides (2011)</h1> Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too. Director: Rob Marshall Writers: Ted Elliott, Terry Rossio, and 7 more credits Stars: Johnny Depp, Penelope Cruz, Ian McShane 8/10 stars from 200 users. Reviews: 50.
  19. 19. Movie listing - after Microdata <div itemscope itemtype="http://schema.org/Movie"><h1 itemprop="name">Pirates of the Carribean: On Stranger Tides (2011)</h1> <span itemprop="description">Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard & his daughter are after it too.</span> Director: <div itemprop="director" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Rob Marshall</span></div> Writers: <div itemprop="author" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Ted Elliott</span></div><div itemprop="author" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Terry Rossio</span></div>, and 7 more credits Stars: <div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Johnny Depp</span>, </div><div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Penelope Cruz</span>,</div><div itemprop="actor" itemscope itemtype="http://schema.org/Person"><span itemprop="name">Ian McShane</span></div> <div itemprop="aggregateRating" itemscope itemtype= "http://schema.org/AggregateRating > <span itemprop="ratingValue">8</span> / <span itemprop="bestRating">10</span> stars from <span itemprop="ratingCount">200 </span>users. Reviews: <span itemprop="reviewCount">50</span>.</div></div>
  20. 20. And the results are ... Google's “Knowledge Graph”Google search listings
  21. 21. Autor: 18.10.12Ruth Cheesley - @RCheesley Authorship & Publisher Markup
  22. 22. What is Authorship? Link to profile
  23. 23. Google+ is where it starts
  24. 24. Adding author markup Step 1: Add link to your G+ Profile <a href="[profile_url]?rel=author">Google+</a> Step 2: Add link in 'contributor to' section on G+
  25. 25. Adding publisher markup Step 1: Add link to your G+ Page on your site <a href="[profile_url]?rel=publisher">Google+</a> Step 2: Verify the website link on your G+ Page
  26. 26. Profile linking in action
  27. 27. View all by author Taken from your Google+ Profile
  28. 28. Knowledge Graph in action
  29. 29. Related people
  30. 30. Microdata needs adding Contact page Articles Blogs Resources Directories Reviews Media Shops
  31. 31. Add it yourself! Define the schema Define the schema Declare the property Declare the property itemscope & itemtype itemprop
  32. 32. Here's one I made earlier …. www.microdataforjoomla.com JDKE13 – 50% discount @MicrodataJoomla
  33. 33. Extend Joomla! ?
  34. 34. Autor: 18.10.12Ruth Cheesley - @RCheesley Review
  35. 35. Autor: 18.10.12Ruth Cheesley - @RCheesley ● Microdata allows you to add context to your web-based content ● Search engines can use microdata to create 'rich snippets' in your listings ● Authorship is a type of microdata which links an author to their content on the web ● Many websites do not include microdata by default but you can add it manually (or with extensions)
  36. 36. Autor: 18.10.12Ruth Cheesley - @RCheesley For more information www.schema.org plus.google.com/authorship microdataforjoomla.com gplus.to/RCheesley

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