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Microdata, Authorship and Semantic HTML - Ruth Cheesley - J and Beyond 2013
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Microdata, authorship, schema.org and semantic HTML for Joomla! - by Ruth Cheesley at J and Beyond 2013

Microdata, authorship, schema.org and semantic HTML for Joomla! - by Ruth Cheesley at J and Beyond 2013

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Microdata, Authorship and Semantic HTML - Ruth Cheesley - J and Beyond 2013 Microdata, Authorship and Semantic HTML - Ruth Cheesley - J and Beyond 2013 Presentation Transcript

  • Autor: 18.10.12Ruth Cheesley - @RCheesleyMicrodata, Authorship andJoomla!Ruth Cheesley – Virya Technologies
  • Show me the money!
  • Good SEO = Reputation Management
  • Could do better!
  • Autor: 18.10.12Ruth Cheesley - @RCheesleyMicrodata
  • It all starts with the markup
  • Content + Context = KingI want to knowabout avatarI want to knowabout avatarUhhh, whichone?Uhhh, whichone?
  • So many things to do!
  • Rich Snippets in action30% HIGHER CLICK THROUGHRATE
  • Stand out from the crowd!CHECK YOUR SITES WITH THE GOOGLE RICH SNIPPETS TESTING TOOL!
  • One format to rule them all
  • Available SchemasThingThingCreative Work PlaceProduct EventIntangible PersonMedical entity OrganisationCreative Work PlaceProduct EventIntangible PersonMedical entity Organisation
  • Creative Work SchemaCreativeWorkCreativeWorkArticle PaintingBlog PhotographBook RecipeComment ReviewDiet SculptureExercise Plan Software AppItem list TV EpisodeMap TV SeasonMedia object TV SeriesMovie WebPageMusic Playlist WebPage elementMusic RecordingArticle PaintingBlog PhotographBook RecipeComment ReviewDiet SculptureExercise Plan Software AppItem list TV EpisodeMap TV SeasonMedia object TV SeriesMovie WebPageMusic Playlist WebPage elementMusic Recording
  • How to use schema.org markupDefine theschemaDefine theschemaDeclare thepropertyDeclare thepropertyitemscope&itemtypeitemprop
  • schema.org markup<div itemscope itemtype ="http://schema.org/Movie"><h1 itemprop="name">Avatar</h1><div itemprop="director" itemscopeitemtype="http://schema.org/Person">Director: <span itemprop="name">James Cameron</span>(born <span itemprop="birthDate">August 16, 1954)</span></div><span itemprop="genre">Science fiction</span><a href="../movies/avatar-theatrical-trailer.html"itemprop="trailer">Trailer</a></div>
  • Movie listing - before Microdata<h1>Pirates of the Carribean: On Stranger Tides (2011)</h1>Jack Sparrow and Barbossa embark on a quest to find the elusivefountain of youth, only to discover that Blackbeard and his daughter areafter it too.Director: Rob MarshallWriters: Ted Elliott, Terry Rossio, and 7 more creditsStars: Johnny Depp, Penelope Cruz, Ian McShane8/10 stars from 200 users. Reviews: 50.
  • Movie listing - after Microdata<div itemscope itemtype="http://schema.org/Movie"><h1 itemprop="name">Pirates of theCarribean: On Stranger Tides (2011)</h1><span itemprop="description">Jack Sparrow and Barbossa embark on a quest to find theelusive fountain of youth, only to discover that Blackbeard & his daughter are after it too.</span>Director: <div itemprop="director" itemscope itemtype="http://schema.org/Person"><spanitemprop="name">Rob Marshall</span></div>Writers: <div itemprop="author" itemscope itemtype="http://schema.org/Person"><spanitemprop="name">Ted Elliott</span></div><div itemprop="author" itemscopeitemtype="http://schema.org/Person"><span itemprop="name">Terry Rossio</span></div>,and 7 more creditsStars: <div itemprop="actor" itemscope itemtype="http://schema.org/Person"><spanitemprop="name">Johnny Depp</span>, </div><div itemprop="actor" itemscopeitemtype="http://schema.org/Person"><span itemprop="name">PenelopeCruz</span>,</div><div itemprop="actor" itemscopeitemtype="http://schema.org/Person"><span itemprop="name">Ian McShane</span></div><div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating > <span itemprop="ratingValue">8</span> / <spanitemprop="bestRating">10</span> stars from <span itemprop="ratingCount">200</span>users. Reviews: <span itemprop="reviewCount">50</span>.</div></div>
  • And the results are ...Googles “Knowledge Graph”Google search listings
  • Autor: 18.10.12Ruth Cheesley - @RCheesleyAuthorship & PublisherMicrodata
  • What is Authorship?Link to profile
  • Why bother?
  • Recognise this?
  • Google+ is where it starts
  • Adding authorship microdataStep 1: Add link to your G+ Profile<a href="[profile_url]?rel=author">Google+</a>Step 2: Add link in contributor to section on G+
  • Adding publisher microdataStep 1: Add link to your G+ Company Page<a href="[page_url]?rel=publisher">Google+</a>Step 2: Verify your website on your company G+page
  • Profile linking in action
  • View all by authorTaken from yourGoogle+ Profile
  • Knowledge Graph in action
  • Related people
  • Relevance to business
  • Trusted recommendations
  • Autor: 18.10.12Ruth Cheesley - @RCheesleyJoomla!
  • Microdata needs addingContact pageArticlesBlogsResourcesDirectoriesReviewsMediaShops
  • Add it yourself!Define theschemaDefine theschemaDeclare thepropertyDeclare thepropertyitemscope&itemtypeitemprop
  • Schema Independent PluginMicrodata Library Plugin
  • Lots of cool tools & overrides!www.microdataforjoomla.com
  • Heres some I made earlier ….www.microdataforjoomla.comJAB13 – 20% discount@MicrodataJoomla
  • Extend Joomla!?
  • Autor: 18.10.12Ruth Cheesley - @RCheesleyReview
  • Autor: 18.10.12Ruth Cheesley - @RCheesley●Microdata allows you to add context to yourweb-based content●Search engines can use microdata to createrich snippets in your listings●Authorship and Publisher markup is a typeof microdata which links an author andorganisation to their content on the web●Joomla! does not include microdata by defaultbut you can add it manually or with extensions
  • Autor: 18.10.12Ruth Cheesley - @RCheesleyFor more informationwww.schema.orgplus.google.com/authorshipwww.microdataforjoomla.com (JAB13)gplus.to/RCheesley