Autor: 18.10.12Ruth Cheesley - @RCheesleyMicrodata, Authorship andJoomla!Ruth Cheesley – Virya Technologies
Show me the money!
Good SEO = Reputation Management
Could do better!
Autor: 18.10.12Ruth Cheesley - @RCheesleyMicrodata
It all starts with the markup
Content + Context = KingI want to knowabout avatarI want to knowabout avatarUhhh, whichone?Uhhh, whichone?
So many things to do!
Rich Snippets in action30% HIGHER CLICK THROUGHRATE
Stand out from the crowd!CHECK YOUR SITES WITH THE GOOGLE RICH SNIPPETS TESTING TOOL!
One format to rule them all
Available SchemasThingThingCreative Work PlaceProduct EventIntangible PersonMedical entity OrganisationCreative Work Place...
Creative Work SchemaCreativeWorkCreativeWorkArticle PaintingBlog PhotographBook RecipeComment ReviewDiet SculptureExercise...
How to use schema.org markupDefine theschemaDefine theschemaDeclare thepropertyDeclare thepropertyitemscope&itemtypeitemprop
schema.org markup<div itemscope itemtype ="http://schema.org/Movie"><h1 itemprop="name">Avatar</h1><div itemprop="director...
Movie listing - before Microdata<h1>Pirates of the Carribean: On Stranger Tides (2011)</h1>Jack Sparrow and Barbossa embar...
Movie listing - after Microdata<div itemscope itemtype="http://schema.org/Movie"><h1 itemprop="name">Pirates of theCarribe...
And the results are ...Googles “Knowledge Graph”Google search listings
Autor: 18.10.12Ruth Cheesley - @RCheesleyAuthorship & PublisherMicrodata
What is Authorship?Link to profile
Why bother?
Recognise this?
Google+ is where it starts
Adding authorship microdataStep 1: Add link to your G+ Profile<a href="[profile_url]?rel=author">Google+</a>Step 2: Add li...
Adding publisher microdataStep 1: Add link to your G+ Company Page<a href="[page_url]?rel=publisher">Google+</a>Step 2: Ve...
Profile linking in action
View all by authorTaken from yourGoogle+ Profile
Knowledge Graph in action
Related people
Relevance to business
Trusted recommendations
Autor: 18.10.12Ruth Cheesley - @RCheesleyJoomla!
Microdata needs addingContact pageArticlesBlogsResourcesDirectoriesReviewsMediaShops
Add it yourself!Define theschemaDefine theschemaDeclare thepropertyDeclare thepropertyitemscope&itemtypeitemprop
Schema Independent PluginMicrodata Library Plugin
Lots of cool tools & overrides!www.microdataforjoomla.com
Heres some I made earlier ….www.microdataforjoomla.comJAB13 – 20% discount@MicrodataJoomla
Extend Joomla!?
Autor: 18.10.12Ruth Cheesley - @RCheesleyReview
Autor: 18.10.12Ruth Cheesley - @RCheesley●Microdata allows you to add context to yourweb-based content●Search engines can ...
Autor: 18.10.12Ruth Cheesley - @RCheesleyFor more informationwww.schema.orgplus.google.com/authorshipwww.microdataforjooml...
Microdata, Authorship and Semantic HTML - Ruth Cheesley - J and Beyond 2013
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Microdata, Authorship and Semantic HTML - Ruth Cheesley - J and Beyond 2013

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Microdata, authorship, schema.org and semantic HTML for Joomla! - by Ruth Cheesley at J and Beyond 2013

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Transcript of "Microdata, Authorship and Semantic HTML - Ruth Cheesley - J and Beyond 2013"

  1. 1. Autor: 18.10.12Ruth Cheesley - @RCheesleyMicrodata, Authorship andJoomla!Ruth Cheesley – Virya Technologies
  2. 2. Show me the money!
  3. 3. Good SEO = Reputation Management
  4. 4. Could do better!
  5. 5. Autor: 18.10.12Ruth Cheesley - @RCheesleyMicrodata
  6. 6. It all starts with the markup
  7. 7. Content + Context = KingI want to knowabout avatarI want to knowabout avatarUhhh, whichone?Uhhh, whichone?
  8. 8. So many things to do!
  9. 9. Rich Snippets in action30% HIGHER CLICK THROUGHRATE
  10. 10. Stand out from the crowd!CHECK YOUR SITES WITH THE GOOGLE RICH SNIPPETS TESTING TOOL!
  11. 11. One format to rule them all
  12. 12. Available SchemasThingThingCreative Work PlaceProduct EventIntangible PersonMedical entity OrganisationCreative Work PlaceProduct EventIntangible PersonMedical entity Organisation
  13. 13. Creative Work SchemaCreativeWorkCreativeWorkArticle PaintingBlog PhotographBook RecipeComment ReviewDiet SculptureExercise Plan Software AppItem list TV EpisodeMap TV SeasonMedia object TV SeriesMovie WebPageMusic Playlist WebPage elementMusic RecordingArticle PaintingBlog PhotographBook RecipeComment ReviewDiet SculptureExercise Plan Software AppItem list TV EpisodeMap TV SeasonMedia object TV SeriesMovie WebPageMusic Playlist WebPage elementMusic Recording
  14. 14. How to use schema.org markupDefine theschemaDefine theschemaDeclare thepropertyDeclare thepropertyitemscope&itemtypeitemprop
  15. 15. schema.org markup<div itemscope itemtype ="http://schema.org/Movie"><h1 itemprop="name">Avatar</h1><div itemprop="director" itemscopeitemtype="http://schema.org/Person">Director: <span itemprop="name">James Cameron</span>(born <span itemprop="birthDate">August 16, 1954)</span></div><span itemprop="genre">Science fiction</span><a href="../movies/avatar-theatrical-trailer.html"itemprop="trailer">Trailer</a></div>
  16. 16. Movie listing - before Microdata<h1>Pirates of the Carribean: On Stranger Tides (2011)</h1>Jack Sparrow and Barbossa embark on a quest to find the elusivefountain of youth, only to discover that Blackbeard and his daughter areafter it too.Director: Rob MarshallWriters: Ted Elliott, Terry Rossio, and 7 more creditsStars: Johnny Depp, Penelope Cruz, Ian McShane8/10 stars from 200 users. Reviews: 50.
  17. 17. Movie listing - after Microdata<div itemscope itemtype="http://schema.org/Movie"><h1 itemprop="name">Pirates of theCarribean: On Stranger Tides (2011)</h1><span itemprop="description">Jack Sparrow and Barbossa embark on a quest to find theelusive fountain of youth, only to discover that Blackbeard & his daughter are after it too.</span>Director: <div itemprop="director" itemscope itemtype="http://schema.org/Person"><spanitemprop="name">Rob Marshall</span></div>Writers: <div itemprop="author" itemscope itemtype="http://schema.org/Person"><spanitemprop="name">Ted Elliott</span></div><div itemprop="author" itemscopeitemtype="http://schema.org/Person"><span itemprop="name">Terry Rossio</span></div>,and 7 more creditsStars: <div itemprop="actor" itemscope itemtype="http://schema.org/Person"><spanitemprop="name">Johnny Depp</span>, </div><div itemprop="actor" itemscopeitemtype="http://schema.org/Person"><span itemprop="name">PenelopeCruz</span>,</div><div itemprop="actor" itemscopeitemtype="http://schema.org/Person"><span itemprop="name">Ian McShane</span></div><div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating > <span itemprop="ratingValue">8</span> / <spanitemprop="bestRating">10</span> stars from <span itemprop="ratingCount">200</span>users. Reviews: <span itemprop="reviewCount">50</span>.</div></div>
  18. 18. And the results are ...Googles “Knowledge Graph”Google search listings
  19. 19. Autor: 18.10.12Ruth Cheesley - @RCheesleyAuthorship & PublisherMicrodata
  20. 20. What is Authorship?Link to profile
  21. 21. Why bother?
  22. 22. Recognise this?
  23. 23. Google+ is where it starts
  24. 24. Adding authorship microdataStep 1: Add link to your G+ Profile<a href="[profile_url]?rel=author">Google+</a>Step 2: Add link in contributor to section on G+
  25. 25. Adding publisher microdataStep 1: Add link to your G+ Company Page<a href="[page_url]?rel=publisher">Google+</a>Step 2: Verify your website on your company G+page
  26. 26. Profile linking in action
  27. 27. View all by authorTaken from yourGoogle+ Profile
  28. 28. Knowledge Graph in action
  29. 29. Related people
  30. 30. Relevance to business
  31. 31. Trusted recommendations
  32. 32. Autor: 18.10.12Ruth Cheesley - @RCheesleyJoomla!
  33. 33. Microdata needs addingContact pageArticlesBlogsResourcesDirectoriesReviewsMediaShops
  34. 34. Add it yourself!Define theschemaDefine theschemaDeclare thepropertyDeclare thepropertyitemscope&itemtypeitemprop
  35. 35. Schema Independent PluginMicrodata Library Plugin
  36. 36. Lots of cool tools & overrides!www.microdataforjoomla.com
  37. 37. Heres some I made earlier ….www.microdataforjoomla.comJAB13 – 20% discount@MicrodataJoomla
  38. 38. Extend Joomla!?
  39. 39. Autor: 18.10.12Ruth Cheesley - @RCheesleyReview
  40. 40. Autor: 18.10.12Ruth Cheesley - @RCheesley●Microdata allows you to add context to yourweb-based content●Search engines can use microdata to createrich snippets in your listings●Authorship and Publisher markup is a typeof microdata which links an author andorganisation to their content on the web●Joomla! does not include microdata by defaultbut you can add it manually or with extensions
  41. 41. Autor: 18.10.12Ruth Cheesley - @RCheesleyFor more informationwww.schema.orgplus.google.com/authorshipwww.microdataforjoomla.com (JAB13)gplus.to/RCheesley

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