Joomla!Day Switzerland 2013 - Ruth Cheesley - SEO for Mythbusters
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Ruth Cheesley busts some popular myths about SEO in this 30 minute presentation which was delivered at Joomla!Day Switzerland on 21st September 2013 in Bern

Ruth Cheesley busts some popular myths about SEO in this 30 minute presentation which was delivered at Joomla!Day Switzerland on 21st September 2013 in Bern

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Joomla!Day Switzerland 2013 - Ruth Cheesley - SEO for Mythbusters Presentation Transcript

  • 1. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley SEO for Mythbusters Ruth Cheesley – Virya Technologies
  • 2. HELLO!
  • 3. WELCOME, MYTHBUSTERS!
  • 4. WHAT IS SEO?
  • 5. VISIBILITY, AUTHORITY, RELEVANCE
  • 6. “SCIENTIFIC” GUESS-WORK!
  • 7. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley Myth 1 The top three listings get the highest click-through rates
  • 8. THE ULTIMATE CHALLENGE
  • 9. WHAT ABOUT VISIBILITY?
  • 10. RELEVANCE AND AUTHORITY
  • 11. “SOCIAL PROOF”
  • 12. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley Myth 2 The most important aspect of SEO is link building – having as many links to and from your site as possible
  • 13. MYTH 2 – LINK BUILDING
  • 14. TRUST & CITATION FLOW
  • 15. “NATURAL” LINK BUILDING PROFILES
  • 16. HELLO PENGUIN!
  • 17. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley Myth 3 If my site has a large number of articles, it's going to rank well
  • 18. IS ALL CONTENT “GOOD”?
  • 19. QUALITY OVER QUANTITY
  • 20. HELLO PANDA!
  • 21. THE MIDDLE WAY!
  • 22. STAND OUT FROM THE CROWD
  • 23. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley Myth 4 Social media isn't about SEO
  • 24. A MYTH WITHIN A MYTH!
  • 25. GOOGLE+ IS A WEBSITE
  • 26. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley Myth 5 Do not learn Black Hat SEO
  • 27. LEARN FROM IT
  • 28. KNOW YOUR ENEMY
  • 29. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley