Joomla!Day Switzerland 2013 - Ruth Cheesley - SEO for Mythbusters

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Ruth Cheesley busts some popular myths about SEO in this 30 minute presentation which was delivered at Joomla!Day Switzerland on 21st September 2013 in Bern

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Joomla!Day Switzerland 2013 - Ruth Cheesley - SEO for Mythbusters

  1. 1. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley SEO for Mythbusters Ruth Cheesley – Virya Technologies
  2. 2. HELLO!
  3. 3. WELCOME, MYTHBUSTERS!
  4. 4. WHAT IS SEO?
  5. 5. VISIBILITY, AUTHORITY, RELEVANCE
  6. 6. “SCIENTIFIC” GUESS-WORK!
  7. 7. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley Myth 1 The top three listings get the highest click-through rates
  8. 8. THE ULTIMATE CHALLENGE
  9. 9. WHAT ABOUT VISIBILITY?
  10. 10. RELEVANCE AND AUTHORITY
  11. 11. “SOCIAL PROOF”
  12. 12. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley Myth 2 The most important aspect of SEO is link building – having as many links to and from your site as possible
  13. 13. MYTH 2 – LINK BUILDING
  14. 14. TRUST & CITATION FLOW
  15. 15. “NATURAL” LINK BUILDING PROFILES
  16. 16. HELLO PENGUIN!
  17. 17. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley Myth 3 If my site has a large number of articles, it's going to rank well
  18. 18. IS ALL CONTENT “GOOD”?
  19. 19. QUALITY OVER QUANTITY
  20. 20. HELLO PANDA!
  21. 21. THE MIDDLE WAY!
  22. 22. STAND OUT FROM THE CROWD
  23. 23. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley Myth 4 Social media isn't about SEO
  24. 24. A MYTH WITHIN A MYTH!
  25. 25. GOOGLE+ IS A WEBSITE
  26. 26. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley Myth 5 Do not learn Black Hat SEO
  27. 27. LEARN FROM IT
  28. 28. KNOW YOUR ENEMY
  29. 29. Autor: 18.10.12Ruth Cheesley - @RCheesley – GPlus.to/RCheesley

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