Your SlideShare is downloading. ×
0
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Microdata, Rich Snippets and Google Authorship with Joomla - JoomlaDagen 2013

3,497

Published on

Presentation at JoomlaDagen 2013 on Microdata, Rich Snippets and Authorship with Google+.

Presentation at JoomlaDagen 2013 on Microdata, Rich Snippets and Authorship with Google+.

Published in: Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,497
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
27
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Microdata, Authorship and Joomla! Ruth Cheesley – Virya TechnologiesAutor: Cheesley - @RCheesleyRuth 18.10.12
  • 2. Show me the money!
  • 3. Good SEO = Reputation Management
  • 4. Could do better!
  • 5. MicrodataAutor: Cheesley - @RCheesleyRuth 18.10.12
  • 6. It all starts with the markup
  • 7. I Iwant to know want to know about avatar about avatar Uhhh, which Uhhh, which one? one? Content + Context = King
  • 8. So many things to do!
  • 9. 30% HIGHER CLICK THROUGH RATERich Snippets in action
  • 10. C H E C K Y O U R S I T E S W I T H T H E G O O G L E R I C H S N I P P E T S T E S T I N G TO O L ! Stand out from the crowd!
  • 11. One format to rule them all
  • 12. Creative Work Creative Work Place Place Product Product Event EventThingThing Intangible Intangible Person Person Medical entity Medical entity Organisation Organisation Available Schemas
  • 13. Article Article Painting Painting Blog Blog Photograph Photograph Book Book Recipe Recipe Comment Comment Review Review Diet Diet Sculpture Sculpture Exercise Plan Exercise Plan Software App Software AppCreativeCreative Item list Item list TV Episode TV Episode Work Work Map Map TV Season TV Season Media object Media object TV Series TV Series Movie Movie Webpage Webpage Music Playlist Music Playlist Webpage element Webpage element Music Recording Music Recording Creative Work Schema
  • 14. Define the Define the Declare the Declare the schema schema property property itemscope & itemprop itemtypeHow to use schema.org markup
  • 15. <div itemscope itemtype ="http://schema.org/Movie"> <h1 itemprop="name">Avatar</h1> <div itemprop="director" itemscopeitemtype="http://schema.org/Person"> Director: <span itemprop="name">James Cameron</span>(born <span itemprop="birthDate">August 16, 1954)</span> </div> <span itemprop="genre">Science fiction</span> <a href="../movies/avatar-theatrical-trailer.html"itemprop="trailer">Trailer</a></div> schema.org markup
  • 16. <h1>Pirates of the Carribean: On Stranger Tides (2011)</h1>Jack Sparrow and Barbossa embark on a quest to find the elusivefountain of youth, only to discover that Blackbeard and his daughter areafter it too.Director: Rob MarshallWriters: Ted Elliott, Terry Rossio, and 7 more creditsStars: Johnny Depp, Penelope Cruz, Ian McShane8/10 stars from 200 users. Reviews: 50. Movie listing - before Microdata
  • 17. <div itemscope itemtype="http://schema.org/Movie"><h1 itemprop="name">Pirates of theCarribean: On Stranger Tides (2011)</h1><span itemprop="description">Jack Sparrow and Barbossa embark on a quest to find theelusive fountain of youth, only to discover that Blackbeard & his daughter are after it too.</span>Director: <div itemprop="director" itemscope itemtype="http://schema.org/Person"><spanitemprop="name">Rob Marshall</span></div>Writers: <div itemprop="author" itemscope itemtype="http://schema.org/Person"><spanitemprop="name">Ted Elliott</span></div><div itemprop="author" itemscopeitemtype="http://schema.org/Person"><span itemprop="name">Terry Rossio</span></div>,and 7 more creditsStars: <div itemprop="actor" itemscope itemtype="http://schema.org/Person"><spanitemprop="name">Johnny Depp</span>, </div><div itemprop="actor" itemscopeitemtype="http://schema.org/Person"><span itemprop="name">PenelopeCruz</span>,</div><div itemprop="actor" itemscopeitemtype="http://schema.org/Person"><span itemprop="name">Ian McShane</span></div><div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating > <span itemprop="ratingValue">8</span> / <spanitemprop="bestRating">10</span> stars from <span itemprop="ratingCount">200</span>users. Reviews: <span itemprop="reviewCount">50</span>.</div></div> Movie listing - after Microdata
  • 18. Google search listings Googles “Knowledge Graph” And the results are ...
  • 19. AuthorshipAutor: Cheesley - @RCheesleyRuth 18.10.12
  • 20. Li nk t o pro file What is Authorship?
  • 21. Why bother?
  • 22. Google+ is where it starts
  • 23. Step 1: Add link to your G+ Profile<a href="[profile_url]?rel=author">Google+</a>Step 2: Add link in contributor to section on G+ Adding author markup
  • 24. Profile linking in action
  • 25. Taken from your Google+ ProfileView all by author
  • 26. Trusted recommendations
  • 27. Joomla!Autor: Cheesley - @RCheesleyRuth 18.10.12
  • 28. ShopsContact page Resources Articles Directories Blogs Reviews Media Microdata needs adding
  • 29. J4Schemawww.fabbricabinaria.itInsert microdata onthe fly via editorbutton, also includestemplate overridesPro version createstokens for use intemplates,extensions etcUse JDAYNL for33% discount onpro version On-the-fly markup – JED extension
  • 30. Define theDefine the Declare the Declare the schema schema property propertyitemscope & itemprop itemtype Add it yourself!
  • 31. www.microdataforjoomla.com LAUNCH NEXT WEEK JD13NL – 20% discount @MicrodataJoomla Heres one I made earlier ….
  • 32. ?Extend Joomla!
  • 33. ReviewAutor: Cheesley - @RCheesleyRuth 18.10.12
  • 34. ● Microdata allows you to add context to your web-based content ● Search engines can use microdata to create rich snippets in your listings ● Authorship is a type of microdata which links an author to their content on the web ● Joomla! does not include microdata by default but you can add it manually or with extensionsAutor: Cheesley - @RCheesleyRuth 18.10.12
  • 35. For more information www.schema.org plus.google.com/authorship www.microdataforjoomla.com gplus.to/RCheesleyAutor: Cheesley - @RCheesleyRuth 18.10.12

×