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Assignment3 Destination Europe
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  • 1. FACTORS AFFECTING POPULARITY AND APPEAL OF DESTINATIONS – ASSIGNMENT 3 Possible Destinations to look at include: Prague, Budapest, Krakow, St Petersberg etc.
  • 2. INTRODUCTION
    • You need a brief introduction:
    • Introduce the destination you are going to look at and try and use some quotes or facts / figures to show how it is becoming an increasingly popular tourist destination
    • Locate it – map?
    • Explain what you intend to do – i.e:
      • (i) – analyse the factors that have led to its growth in popularity and appeal
      • (ii) – analyse how the destination has controlled factors to maximise its appeal.
  • 3. ACCESSIBILITY
    • Where is your destination? – map? Description etc.
    • Travel options? How easily accessible is it?
    • Flight options from UK? Which airlines (options available?) - prices? (have these influenced popularity)?
    • Flight options from rest of Europe? – other European airlines flying to destination? – can it explain increasing popularity?
    • Do fly from many airports? (where from? Importance of? Does help to explain increasing popularity?
    • Other ways of getting to destination for tourists (car? Rail? Other?)? – are straightforward?
    • What is transport like when get to the city – how might this influence the increasing popularity?
    • Is anything done to attract tourists in terms of accessibility? (e.g. specials on public transport etc..)
  • 4. IMAGE & PROMOTION
    • What is being done to promote the destination? Is there investment in promotion / marketing? – why important?
    • Work of the tourism office – what do they do? How to promote to tourists from rest of Europe / rest of the world?
    • What is the image of the country like? Have things been done to change the image / promote the image?
    • Are there promotional campaigns? Media? Newspapers? Posters? Brochures etc.. Give examples – again be analysing how these things help to explain increased popularity / appeal – what sort of image is promoted (could look at some example brochures?) – how have tourists been targeted in promotional campaigns that might help to explain the increasing popularity of the destination?
    • Are promotional events held that help to attract more tourists?
  • 5. AVAILABILITY OF ATTRACTIONS & OTHER FACILITIES
    • What are the main attractions of the area which help explain why it has become increasingly popular? It is known for something in particular? Are there a range of attractions for different interests?
    • Are there particular sites of historical / cultural importance or significance that attract tourist or are famous? – look at tour guides / brochures (often these things in particular will be highlighted!) or does it have particular scenic value?
    • What is there for tourists? Guided tours? Museums or other attractions? Sites of interest? Anything of particular significance which draws tourists in?
    • Availability and variety of accommodation with facilities catering for tourists?
    • What other facilities are there which explain the increasing popularity – is the destination a popular business / conference destination – are there specific facilities which can help to explain this?
  • 6. DESTINATION MANAGEMENT
    • Who is mainly responsible for managing tourism in the destination? What other groups are involved in the management?
    • How are these organisations involved in actively promoting the destination?
    • Has anything particular been done over the last 10-15 years that could explain the destinations increasing popularity (e.g. media campaign; improvements to tourist facilities etc.)
    • Find out about any management plans / strategies for the destination – what has been done / is being done to improve the destination? Attract more tourists? Increase accessibility? Increase attractiveness? Etc.
    • What plans are there for the future to help the destination to continue to develop?
  • 7. COST OF VISITING
    • What is the currency? What is the exchange rate like?
    • What is cost of living like in the destination? – does this help to explain the appeal of the destination? – perhaps look at comparisons between UK / the destination with some simple cost calculations.
    • How do costs of accommodation fair? – what sort of range of prices? Is there something for everyone?
    • What about transport costs?
    • Are there any incentives for tourists – e.g. promotional discounts; specials on transport fares / discount cards etc? (on entrance to attractions or transport etc.)
    • Are most attractions paying entrance? Low price?
    • How has cost of visiting affected the appeal / popularity of the destination?
  • 8. POLITICAL FACTORS
    • What is the political situation? How has it changed? What impact has this had which might explain the increase in appeal / popularity of the destination?
    • What is the destination’s status within Europe – has this changed? Does this explain increased tourism?
    • Is the destination political significant within the country? Impact on tourism?
    • What role has the government played in promoting / increasing tourism in the destination?
  • 9. CONCLUSION
    • THIS IS IMPORTANT
    • Here you need to draw together the main points – remember you should:
    • Summarise the factors that you think have helped improved the accessibility / image of the destination – make clear links between the factors and the role they have played / how they have help increase tourism in the destination.
  • 10. BIBLIOGRAPHY You MUST include a bibliography of resources – if you don’t you will automatically be limited to Mark Band 1. You need to make use of a wide variety of sources NOT JUST websites –try paying a visit to the Resources Centre or St Ives library – think about using travel guides; newspaper articles; promotional material from the destination and travel brochures (perhaps a visit to a local travel agent?!) You should also be evidencing your sources through referencing in your work – e.g. According to Smart (1999), Budapest is……………. or The numbers visiting Budapest in 1995 were …….. (Travel Trade Gazette, 1996) ALSO – Remember – Avoid being over descriptive – you need to be analytical – using phrases such as…… “this meant that”; “therefore;” “this explains why”; “an explanation for this is”; “however” etc…. (This means you need to avoid copying and write in your own words (this is essential anyway!) – If you simply describe then this will only be Mark Band 1