Social Media Monitoring Tools Evaluation

Social Media Monitoring Tools Evaluation October 2008 © The White Agency 2008

SOCIALMENTION Search engine that tracks blogs, microblogs, bookmarks, comments, news, events, images & videos Can not filter results and large degree of inaccuracy within search results http://www.socialmention.com/ © The White Agency 2008

TRENDPEDIA Blog search only Only over last 3 mths List of posts (can not sort / filter) – ranked by date © The White Agency 2008 http://www.trendpedia.com/

TWITRRATR Based on list of positive / negative keywords that are cross referenced against search terms Site even provides list of positive / negative keywords they filter against http://twitrratr.com/search/optus © The White Agency 2008

TRACKUR Tracks any web content that mentions the brand name Has exclusion & inclusion filters http://www.trackur.com/ © The White Agency 2008

TRACKUR Shows list of results sorted by date & chart to show trend of no. posts Can click into post to read post / tag / click through to source etc. © The White Agency 2008

TRACKUR Can click into post to find out influence rate of article source © The White Agency 2008

BUZZLOGIC INSIGHTS Shows & identifies connections / reach from post How influential post is How often keywords are being mentioned © The White Agency 2008

XEFER Separates tweets & replies Shows time of day / day of week Lists people you have talked to & no. times you have talked to them http://xefer.com/twitter/katiechatfield © The White Agency 2008

STREAMWALL (coming into White to give demo) http://www.streamwall.com.au/solution.cfm © The White Agency 2008

SOCIALMINDER Scans linked-in r/ships check against email contacts – to identify the level of r/ship you have with each contact Then supplies suggested news articles to contact them with – sends you weekly report © The White Agency 2008 http://www.socialminder.com/

BLOGPULSE Nielsen tool © The White Agency 2008 http://www.blogpulse.com

BLOGPULSE Can trend results for past 2 / 3 / 6 mths © The White Agency 2008

BLOGPULSE Provides list of posts (sorted by date) – can click through to actual post © The White Agency 2008

RADIAN6 http://www.radian6.com © The White Agency 2008

SCOUT LABS Great data visualisation tools © The White Agency 2008

VISIBLE TECHNOLOGIES © The White Agency 2008

MARKET SENTINEL Single brand voew © The White Agency 2008

MARKET SENTINEL Brand comparison © The White Agency 2008

MARKET SENTINEL Online Commentary © The White Agency 2008

MARKET SENTINEL Email Alerts © The White Agency 2008

TECHRIGY Can say when & how often (day / time) you want reports to run Also specify email accounts that reports are to be mailed to All data categorised in folders – can create rules to classify results into folders Can get all results by email / RSS © The White Agency 2008

MEASUREMENT APPROACH Digital brand management Reputation Content Content Visibility management Engagement Generation Social Media measurement Site analytics Search Social Networks, blogs, microblogs, forums, discussion boards, image sharing / video sites, comments on mainstream websites © The White Agency 2008

CONCEPT MEASUREMENT TOOL DASHBOARD KPIs / Benchmarks Current tracking against KPIs / Benchmarks Who What • No. of hits / message reach • No. Posts • Key influencers: influence • Issues index • Message tonality • Community connections • Particpation index • Repeat / registered visitors & • Content engagement index content subscribers • Content generation index Where / How When • Channels • Time of day • Mediums • Day of week • Traffic sources • Search © The White Agency 2008

CONCEPT MEASUREMENT TOOL CURRENT TRACKING Key statistics / Comparative Trending charts numbers charts Data Tables Detailed data Source data (Social Media platforms, Google Analytics) © The White Agency 2008

IDEAL DASHBOARD / MEASUREMENT TOOL Needs to pull content from all sources (social networks / blogs / microblogs / forums / discussion boards / comments on sites / image sharing sites) Needs to include data from Google Analytics Needs to comprise series of widgets – can customise to suit client / specific activities Data should be able to be viewed visually / summary tables & detailed data – be able to select how data should be viewed Needs to show interconnections / level of influence / depth of conversation / trends Needs to be keyword based Should highlight issues to address immediately Can export charts / tables Need to be able to compare different factors Provides a summary & ability to drill down into all data Ability to select dates to analyse © The White Agency 2008

CONTACT DETAILS Rachael Maughan Strategic Planner The White Agency Email: rachael.maughan@thewhiteagency.com.au © The White Agency 2008