Social Media Monitoring Tools Evaluation

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

6 comments

Comments 1 - 6 of 6 previous next Post a comment

  • + zakig zakig 2 months ago
    Hi, great slide show - if you come to update the list then please consider including Moreover′s Newsdesk solution. We track a whole host of social media sites, although with more traditional news sites - if you need more info just let me know!

    @zakig
    http://www.moreover.com
  • + ruslo ruslo 2 months ago
    can u pliz send me this file??
  • + guestacee7c Petar Yovkov 3 months ago
    Social Sniffer also deserves a place here:

    http://www.socialsniffer.com

    It’s a tracking tool for all the major websites like Twitter, Facebook, MySpace, Digg etc.

    It TRACKS:

    Twitter -Followers, Following, Updates
    Facebook -Fans on a page, Members in a group
    MySpace -Profile hits, Friends
    LinkedIn -Recommendations, Connections
    Delicious -Bookmarks
    StumbleUpon -Reviews, Rating
    Digg -Favorites
  • + buckpost Mark Evans 4 months ago
    If you’re updating the deck, you should think about adding Sysomos, which offers two social media services - Heartbeat, a monitoring and measurement tool, and MAP, which provides social media analytics.
  • + wah17 Alex Wong 5 months ago
    Love this !
  • + engineerswithoutfears Matt Moore 8 months ago
    Love it - now where’s the sound...
Post a comment
Embed Video
Edit your comment Cancel

93 Favorites & 2 Groups

Social Media Monitoring Tools Evaluation - Presentation Transcript

  1. Social Media Monitoring Tools Evaluation October 2008 © The White Agency 2008
  2. SOCIALMENTION Search engine that tracks blogs, microblogs, bookmarks, comments, news, events, images & videos Can not filter results and large degree of inaccuracy within search results http://www.socialmention.com/ © The White Agency 2008
  3. TRENDPEDIA Blog search only Only over last 3 mths List of posts (can not sort / filter) – ranked by date © The White Agency 2008 http://www.trendpedia.com/
  4. TWITRRATR Based on list of positive / negative keywords that are cross referenced against search terms Site even provides list of positive / negative keywords they filter against http://twitrratr.com/search/optus © The White Agency 2008
  5. TRACKUR Tracks any web content that mentions the brand name Has exclusion & inclusion filters http://www.trackur.com/ © The White Agency 2008
  6. TRACKUR Shows list of results sorted by date & chart to show trend of no. posts Can click into post to read post / tag / click through to source etc. © The White Agency 2008
  7. TRACKUR Can click into post to find out influence rate of article source © The White Agency 2008
  8. BUZZLOGIC INSIGHTS Shows & identifies connections / reach from post How influential post is How often keywords are being mentioned © The White Agency 2008
  9. XEFER Separates tweets & replies Shows time of day / day of week Lists people you have talked to & no. times you have talked to them http://xefer.com/twitter/katiechatfield © The White Agency 2008
  10. STREAMWALL (coming into White to give demo) http://www.streamwall.com.au/solution.cfm © The White Agency 2008
  11. SOCIALMINDER Scans linked-in r/ships check against email contacts – to identify the level of r/ship you have with each contact Then supplies suggested news articles to contact them with – sends you weekly report © The White Agency 2008 http://www.socialminder.com/
  12. BLOGPULSE Nielsen tool © The White Agency 2008 http://www.blogpulse.com
  13. BLOGPULSE Can trend results for past 2 / 3 / 6 mths © The White Agency 2008
  14. BLOGPULSE Provides list of posts (sorted by date) – can click through to actual post © The White Agency 2008
  15. RADIAN6 http://www.radian6.com © The White Agency 2008
  16. SCOUT LABS Great data visualisation tools © The White Agency 2008
  17. SCOUT LABS Great data visualisation tools © The White Agency 2008
  18. VISIBLE TECHNOLOGIES © The White Agency 2008
  19. VISIBLE TECHNOLOGIES © The White Agency 2008
  20. VISIBLE TECHNOLOGIES © The White Agency 2008
  21. MARKET SENTINEL Single brand voew © The White Agency 2008
  22. MARKET SENTINEL Brand comparison © The White Agency 2008
  23. MARKET SENTINEL Online Commentary © The White Agency 2008
  24. MARKET SENTINEL Email Alerts © The White Agency 2008
  25. POPULAR MEDIA Approach to conversation management © The White Agency 2008
  26. TECHRIGY Can say when & how often (day / time) you want reports to run Also specify email accounts that reports are to be mailed to All data categorised in folders – can create rules to classify results into folders Can get all results by email / RSS © The White Agency 2008
  27. TECHRIGY All information on dashboard can be drilled down to gain further detail © The White Agency 2008
  28. TECHRIGY Authority rank based on • No. comments • No. links to blog • Traffic to blog © The White Agency 2008
  29. TECHRIGY Information available on individual bloggers © The White Agency 2008
  30. MEASUREMENT APPROACH Digital brand management Reputation Content Content Visibility management Engagement Generation Social Media measurement Site analytics Search Social Networks, blogs, microblogs, forums, discussion boards, image sharing / video sites, comments on mainstream websites © The White Agency 2008
  31. CONCEPT MEASUREMENT TOOL DASHBOARD KPIs / Benchmarks Current tracking against KPIs / Benchmarks Who What • No. of hits / message reach • No. Posts • Key influencers: influence • Issues index • Message tonality • Community connections • Particpation index • Repeat / registered visitors & • Content engagement index content subscribers • Content generation index Where / How When • Channels • Time of day • Mediums • Day of week • Traffic sources • Search © The White Agency 2008
  32. CONCEPT MEASUREMENT TOOL CURRENT TRACKING Key statistics / Comparative Trending charts numbers charts Data Tables Detailed data Source data (Social Media platforms, Google Analytics) © The White Agency 2008
  33. IDEAL DASHBOARD / MEASUREMENT TOOL Needs to pull content from all sources (social networks / blogs / microblogs / forums / discussion boards / comments on sites / image sharing sites) Needs to include data from Google Analytics Needs to comprise series of widgets – can customise to suit client / specific activities Data should be able to be viewed visually / summary tables & detailed data – be able to select how data should be viewed Needs to show interconnections / level of influence / depth of conversation / trends Needs to be keyword based Should highlight issues to address immediately Can export charts / tables Need to be able to compare different factors Provides a summary & ability to drill down into all data Ability to select dates to analyse © The White Agency 2008
  34. CONTACT DETAILS Rachael Maughan Strategic Planner The White Agency Email: rachael.maughan@thewhiteagency.com.au © The White Agency 2008

+ RCM77RCM77, 8 months ago

custom

6710 views, 93 favs, 25 embeds more stats

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 6710
    • 5885 on SlideShare
    • 825 from embeds
  • Comments 6
  • Favorites 93
  • Downloads 0
Most viewed embeds
  • 346 views on http://katiechatfield.wordpress.com
  • 205 views on http://jyesmith.com
  • 48 views on http://ffffff.com.au
  • 45 views on http://www.charlesfrith.com
  • 40 views on http://daniseuba.wordpress.com

more

All embeds
  • 346 views on http://katiechatfield.wordpress.com
  • 205 views on http://jyesmith.com
  • 48 views on http://ffffff.com.au
  • 45 views on http://www.charlesfrith.com
  • 40 views on http://daniseuba.wordpress.com
  • 31 views on http://www.weloveplanning.com
  • 24 views on http://www.servantofchaos.com
  • 15 views on http://robercapla.tumblr.com
  • 13 views on http://thoinfocam.blogspot.com
  • 11 views on http://www.lilianmahoukou.net
  • 10 views on http://marketear.blogspot.com
  • 7 views on http://tecnoetica.tumblr.com
  • 5 views on http://servantofchaos.typepad.com
  • 3 views on http://innovate.3uu.de
  • 3 views on http://test36.mcsaatchi.com
  • 3 views on http://www.theguanaco.com
  • 3 views on http://www.netvibes.com
  • 3 views on http://intranet.mcsaatchi.com
  • 2 views on http://www.blogger.com
  • 2 views on http://ecosystelle.tumblr.com
  • 2 views on http://videofabriek.be
  • 1 views on http://thoinfovideo.blogspot.com
  • 1 views on http://www.slideshare.net
  • 1 views on http://vpereiro.wordpress.com
  • 1 views on http://beagle.posterous.com

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories

Groups / Events