RCBB - Introduction to Social Media (Nov 12) (edited version)
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RCBB - Introduction to Social Media (Nov 12) (edited version)

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This presentation is meant as an introduction to social media generally.

This presentation is meant as an introduction to social media generally.

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RCBB - Introduction to Social Media (Nov 12) (edited version) RCBB - Introduction to Social Media (Nov 12) (edited version) Presentation Transcript

  • Wiki says: •  “Social media employ web- and mobile-based technologies to support interactive dialogue and introduce substantial and pervasive changes to communication between organisations, communities, and individuals.” •  “Social media are social software which mediate human communication.” •  “In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter and Facebook.”Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • @: In microblogging (i.e. Twitter) and social networking, a symbol placed before  a username to mention or reply to  a user. For example, on Twitter, adding @Rotary to the beginning of your tweet shows that you  are speaking to or about  Rotary International. archive: A  historical collection of articles or posts, usually on  a  blog or news website, organized  by date or category. View the RI News archive at www.rotary.org block: To prohibit someone from sending you messages or viewing your profile or other information on a social network. blogroll: A list of recommended blogs or  web pages, usually about  a similar topic or topics. dashboard: A control panel or interface, such  as on a blog, that allows you to manage your  media and settings.Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • embed: To display a video or photo from another site by adding a line  of code to your web page. feed: A constantly updated stream of information delivered  at regular intervals. Subscribe to the  RI News feed at www.rotary.org follow: To subscribe to a microblog feed, such  as on Twitter. Follow Rotary International at www.twitter.com/rotary & RCBB at www.twitter.com/RotaryBurnhamB friend (noun): A person who has agreed  to connect with you  on a social network. friend/unfriend (verb): To add someone to or  delete someone from  your social network. geotag: To add location information in the form  of metadata or tags. For example, on Flickr, you  may identify your photos with the location where  you took them.Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • hashtag (#): A symbol that allows you to tag, or categorize, your microblog posts. On Twitter, using #Rotary marks your tweets as Rotary related. Searching Twitter for #Rotary yields all Rotary-related tweets. hits: The number of times people have visited  a website or web page. link (or hyperlink): A web reference that  allows you to navigate  to another web page   by clicking on text or  a graphic. metadata: Information such as a tag, description, or caption attached  to a photo, video, blog  post, or other media. multimedia: Online content that incorporates several forms of media, such as photos, video, audio, and text. notification: A short, automated message informing you of an  action you or a friend has taken. For example, on Facebook, you may receive a notification each time  a friend posts an update   or uploads photos.Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • permalink: A unique hyperlink to a blog post or article that continues to work even if the page is moved or archived. plug-in: Software added to an application to perform special tasks. post: An article, message, or entry published on a blog or social networking site. privacy settings: A set of preferences you control to determine  how a website uses the information you share. profile: An online representation of someone’s personal identity.   On Facebook, you must  be a person, not a business or organization,  to have a profile. retweet: On Twitter, to repeat, or repost, a tweet  by typing RT @ plus the original author’s username and message.Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • short URL: A condensed web address  for use in microblogging and other social media. Web sites like Tiny.cc  and Bit.ly can shorten  a long hyperlink to a  few characters. status: A short description of what you’re doing right now.   syndication: A method of delivering online content from blogs and news sites to another website or  web user. Really Simple Syndication (RSS) allows users to subscribe to  news and blog feeds. tag: To add keywords to a bookmark, video, photo,  or blog post to help users search for media by topic. trackback: In blogging, a way to link a post to  a comment or response published on another blog. tweet: On Twitter, a message of 140 characters or fewer published to a feed. tweetup: An organized, in-person gathering of people who use Twitter.Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • username: The name, or user ID, you use  to log in to a website  and identify yourself to others. On Twitter, RI’s username is Rotary and RCBB’s username is RotaryBurnhamB viral: Spreading quickly throughout the Internet. Popular phrases, ideas, photos, and videos can travel rapidly from user  to user through links, parodies, and reposting. wall: On Facebook, a feed of a user’s latest activities displayed on  his or her profile page.With special thanks to Megan Ferringer for putting this glossary togetherRotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • There was one term missing from Megan’s list and I’ve asked Wiki to explain: filter bubble: “A filter bubble is a situation in which a website algorithm selectively guesses what information a user would like to see based on information about the user (such as location, past click behaviour and search history) and, as a result, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles. Prime examples are Googles personalised search results and Facebooks personalised news stream.” Some people see this as a form of forced censorship whilst others say that “no matter the media, be it online or offline, we self-select what we consume based on a vast number of criteria in anyway”. … from the newspapers, to the news channels, to the clubs that we join… I personally am in favour of it because I believe that it cuts through the nonsense and gets me to what I’m after much quicker. Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • As far as Facebook terms are concerned they have a great resource in their helpsection https://www.facebook.com/help/ : Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • I’m summarising a couple of Facebook terms here: like: When you click Like on a Facebook Page, in an advertisement, or on content off of Facebook, you are making a connection. A story about your like will appear on your timeline and may also appear in your news feed. You may be displayed on the Page you connected to, in advertisements about that Page, or in social plugins next to the content you like. You may see updates to in your news feed and the news feeds of your friends from Pages you like. You may also receive messages. Your connection to the page may also be shared with apps on the Facebook Platform. You always have control over your connections. You can unlike something immediately, or control who can see your likes on your timeline. Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • share: Theres a Share link under content people, or other pages that you follow, post that you can share, like links and photos. You can use this link when you see something interesting and you want others to see it. When you click Share, you choose how and with whom you want to share. Pick one of the following options from the dropdown menu: On your own timeline: Choosing this option creates a post on your timeline. Control who can see your post by choosing an audience from the lock icon dropdown, and write an optional update in the open field. On a friends timeline: This option lets you post the content to a friends timeline. Type your friends name, and then an optional message in the open field. In a group: This option lets you post the content to a group youre a member of. Type the groups name, and then an optional message in the open field. In a private message: Use this option to share privately with an individual or small group of friends. Enter your friends names, and then an optional message in the open field.Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Google WikipediA Blogging LinkedIn Facebook Twitter YouTubeRotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Wiki says: •  “Google Search is the most-used search engine on the World Wide Web, receiving several hundred million queries each day through its various services.” •  “The order of search results on Googles search-results pages is based, in part, on a priority rank called a "PageRank”.” •  “The main purpose of Google Search is to hunt for text in publicly accessible documents offered by web servers.”Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Page Rank: •  “Googles rise to success was in large part due to a patented algorithm called PageRank that helps rank web pages that match a given search string.” •  “When Google was a Stanford research project, it was nicknamed BackRub because the technology checks backlinks to determine a sites importance.” •  “Previously pages would be ranked by how often the search terms occurred in the page, or how strongly associated the search terms were within each resulting page.” •  “The PageRank algorithm instead analyses human-generated links assuming that web pages linked from many important pages are themselves likely to be important. The algorithm computes a recursive score for pages, based on the weighted sum of the PageRanks of the pages linking to them.”Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Search Engine Optimisation (SEO): •  “Since Google is the most popular search engine, many webmasters have become eager to influence their websites Google rankings.” •  “This field, called search engine optimisation, attempts to discern patterns in search engine listings, and then develop a methodology for improving rankings to draw more searchers to their clients sites.” •  “Search engine optimisation encompasses both "on page" factors (like body copy, title elements, H1 heading elements and image alt attribute values) and off page optimisation factors (like anchor text and PageRank).”Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Wiki says: •  “Wikipedia is a free, collaboratively edited, and multilingual Internet encyclopedia supported by the non-profit Wikimedia Foundation.” •  “Its 23 million articles, over 4 million in the English Wikipedia alone, have been written collaboratively by volunteers around the world.” •  “Almost all of its articles can be edited by anyone with access to the site, and it has about 100,000 active contributors.” •  “As of November 2012, there are editions of Wikipedia in 285 languages. It has become the largest and most popular general reference work on the Internet…”Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Wiki says: •  "A type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video.” •  “± 156 million blogs” – Tumblr & WordPress are also types of blogs.” •  “Bloggers do not only produce content to post on their blogs, but also build social relations with their readers and other bloggers”Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Why Blog: •  Become a “perceived” EXPERT in your field •  AUTOMATIC Search Engine Optimisation •  ENGAGEMENT with customersRotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Rotary International’s Blog
  • Wiki says: •  “LinkedIn is a social networking website for people in professional occupations.” •  “As of June 2012, LinkedIn reports more than 175 million registered users in more than 200 countries and territories. •  “One purpose of the site is to allow registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections.” •  “Users can invite anyone (whether a site user or not) to become a connection. However, if the invitee selects "I dont know" or "Spam", this counts against the inviter. If the inviter gets too many of such responses, the account may be restricted or closed.” Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • “This list of connections can then be used in a number of ways:” a.  “A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second- degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual contact.” b.  “Users can upload their resume or design their own profile in order to showcase work and community experiences.” c.  “It can then be used to find jobs, people and business opportunities recommended by someone in ones contact network.” Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • d.  “Employers can list jobs and search for potential candidates.” e.  “Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.” f.  “Users can post their own photos and view photos of others to aid in identification.” g.  “Users can now follow different companies and can get notification about the new joining and offers available.”Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • h.  “Users can save (i.e. bookmark) jobs which they would like to apply for.” i.  “The feature LinkedIn Answers, similar to Yahoo! Answers, allows users to ask questions for the community to answer. This feature is free, and the main difference from the latter is that questions are potentially more business-oriented, and the identity of the people asking and answering questions is known.”Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Why LinkedIn: •  No brainer •  The best Rolodex ever •  Lead generation •  AUTOMATIC Search Engine Optimisation I’m not going to spend any time with screenshots of LinkedIn - This will be covered in the presentation: – Social Media for BusinessRotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Wiki says: •  “As of September 2012, Facebook has over one billion active users, more than half of them using Facebook on a mobile device.” •  “Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile.” •  “Additionally, users may join common-interest user groups, organised by workplace, school or college, or other characteristics, and categorise their friends into lists such as "People From Work" or "Close Friends”.Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Why Facebook: •  The stats speak for themselves •  AUTOMATIC Search Engine Optimisation •  Mix of paid advertising – highly targeted •  Unpaid advertising – permission marketingRotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Wiki says: •  “Twitter is an online social networking and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets”.” •  “The service rapidly gained worldwide popularity, with over 500 million active users as of 2012” •  “Generating over 340 million tweets daily and handling over 1.6 billion search queries per day.” •  “Since its launch, Twitter has become one of the top 10 most visited websites on the Internet, and has been described as "the SMS of the Internet.”” •  “Unregistered users can read tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices.”Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Why Twitter: •  Users are in the prime spending period of their lives •  Smaller amount of users, but VERY ENGAGED and CONNECTED •  Real time search capabilities for lead generation and customer service •  Twitter results now turn up on the front page of Google (AUTOMATIC SEO) To find out more about Twitter you’ll have to wait for: – Social Media for BusinessRotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Wiki says: •  “YouTube is a video-sharing website on which users can upload, view and share videos.” •  “It uses Adobe Flash Video and HTML5 technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging, short original videos, and educational videos.” •  “Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, the BBC, and other organizations offer some of their material via the site.” •  “It is the second biggest search engine after Google.”Rotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Why YouTube: •  AUTOMATIC Search Engine Optimisation •  YouTube clips can go “viral” within hours •  YouTube clips are often showed on News ProgramsRotary Club of Burnham Beeches - Introduction to Social Media – November 2012
  • Gwen Powell PR Officer for RCBB email: gwen.powell.rcbb@gmail.comRotary Club of Burnham Beeches - Introduction to Social Media – November 2012