Skin tone as a factor in representation of black women in magazines

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Skin tone as a factor in representation of black women in magazines

  1. 1. SKIN TONE AS A FACTOR IN REPRESENTATION OF BLACK WOMEN IN MAGAZINES! BY: CYNTHIA SEVILLA ART RODRIGUEZ ROBERTO ARAUJO
  2. 2. CONTENTS COVERED   INTRODUCTION   DISCUSSIONS   METHODOLOGY   SUGGESTIONS   RESULTS   LIMITATIONS   IMPLICATIONS
  3. 3. INTRODUCTION   VIDEO   BLACK WOMEN IN THE MEDIA   RESEARCH QUESTIONS:   light skin vs dark skin Black women in magazines   context in which dark skin women are depicted   skin tone as a factor in Black women magazines
  4. 4. METHODOLOGY   MEDIA USED   MAGAZINES - 30   BEAUTY/GLAMOUR   HEALTH AND FITNESS   BLACK BEAUTY   PROCEDURE
  5. 5. METHODOLOGY cont. WHAT DOES LIGHT OR DARK SKIN L BLACK WOMAN LOOK LIKE? I D G A H R T K S S K KI I N N B B L L A A C C K K W W O O M M E E N N
  6. 6. RESULTS   AVERAGES NUMBERS OF:   pages: 207   models: 201.94   non-Black models: 183.94   total Black models: 18.06   light-skin models: 14.5   dark-skin models: 3.56
  7. 7. RESULTS cont.   IN OTHER WORDS:   out of 202 total (any race) models...   non-Black models - 91% or 45 of 50   Black models - 9% or 5 of 50   light skin Black - 7% or 4 of 50   dark skin Black- 2% or 1 of 50
  8. 8. RESULTS cont.
  9. 9. IMPLICATIONS   LIGHT SKIN VS DARK SKIN   SKIN TONE BIAS   MISREPRESENTATION - ELEMENT OF DISCRIMINATION   MESSAGE
  10. 10. DISCUSSION   OTHER RESEARCH:   KEENAN (1996)   IN REGARDS TO QUESTIONS:   Lighter skin a significant factor in magazines   Relationship: context and skin tone   Frequency of light skin in Black magazines
  11. 11. SUGGESTIONS   EFFECTS ON SELF-ESTEEM   Dark women   EXTERNAL VALIDITY   LONGITUDINAL EFFECTS   FUTURE RESEARCH
  12. 12. LIMITATIONS   ACCURACY OF EVALUATIONS   OTHER MEDIA - MAGAZINES   ONLY WOMEN   HISTORICAL CONTEXT
  13. 13. CONCLUSION   VIDEO  Q & A   THANKS!!!

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