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Marketing research presentation SJSU

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Transcript

  • 1. Marke&ng
Research

 on

 San
Jose
State
Parking
 
 Roberto
Araujo
 Lena
Di
Carlo
 Jennifer
Kam
 Alejandro
Muñoz
 Debonne
Nelson
 Shamirina
Oshana
 Kira
Rosario
 Daniel
Sun

  • 2. Step
One
 Define
Problems
&
Research
 Objec&ves
 •  
Student
parking
is
an
increasing
issue
for
San
 Jose
State
University
students.
 •  
For
many
students,
the
&me
they
spend
 looking
for
parking
causes
them
to
be
late
to
 their
classes.

 •  With
this
year’s
increase
in
applicants,
 students
are
worried
that
this
parking
issue
 will
only
get
worse.

  • 3. Step
Two
 Research
plan,
Primary/Sencodary
 Data
 •  First,
we
thought
it
would
be
best
to
gather
 any
secondary
informa&on
from
SJSU
 administra&on.

 •  We
needed
any
sta&s&cal
informa&on
they
 have
on
file
on
parking
for
students.

 •  This
was
not
enough
info.
We
also
needed
to
 collect
our
own
primary
data,
as
well,
by
 performing
a
survey
on
forty
SJSU
students.

  • 4. Step
Three
 Research
plan
Implementa&on

 •  We
asked
SJSU
administra&on
how
many
parking
 permits
were
given
out
to
students
versus
the
 amount
of
parking
available.
They
were
unable
to
 release
this
informa&on.
 •  We
were
informed
of
the
five
different
types
of
 permits,
4th,
7th,
10th
and
cvb
parking
garages,
as
 well
as,
S.U.N.
parking
permits.

 •  Next,
we
surveyed
students
currently
aYending
 SJSU.
We
asked
each
a
series
of
ques&ons
 regarding
their
from
of
transporta&on.

  • 5. Step
Four
 Interpreta&on
and
Report
findings
 
 PUBLIC
TRANS
 WALKING
 DRIVING
 TOTALS
 How
do
you
get
 2
 6
 32
 40
 to
school?

  • 6. Step
Four
Cont.
 Interpreta&on
and
Report
findings
 
 EASY

 MEDIUM

 HARD
 TOTAL
 How
hard
is
it
 5
 13
 14
 32
 to
find
parking?

  • 7. Step
Four
Cont.
 
 Interpreta&on
and
Report
findings
 
 10th
Street
 4th
Street
 7th
Street
 Total
 Where
do
you
 12
 7
 13
 32
 park?

  • 8. Step
Four
Cont.
 MORNING
 AFTERNOON
 EVENING
 TOTAL
 What
&me
is
it
 13
 6
 11
 32
 beYer
for
you
 to
find
parking?

  • 9. Step
Four
Cont.
 
 Interpreta&on
and
Report
findings
 
 •  3
alterna&ves
 •  Each
parking
garage
should
have
a
sign
informing
 students
of
the
number
of
available
spaces
on
 each
floor.
(preferred
choice)

 •  The
Spartan
Daily
should
publish
a
story
 highligh&ng
the
carpool
shuYle
service
provided
 by
SJSU.

 •  School
could
be
to
increase
tui&on
to
fund
the
 construc&on
of
more
parking.
However,
this
 should
only
be
used
as
a
last
resort.


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