Key findings from the 2008 donor Centrics Internet Giving Benchmarking Analysis include:
Online giving still represents a small portion of donors, but it is growing rapidly.
Online donors are younger and have higher incomes than traditional direct mail donors.
According to the Giving USA Foundation, U.S. charitable giving reached $306 billion, a 3.9 percent increase over the previous year and the first time in history that it exceeded $300 billion. And while online giving accounts for a small percentage of the total, giving via the Internet has grown rapidly, from $250 million in 2000 to an estimated $6.9 billion in 2006 , according to the ePhilanthropy Foundation.
"As the younger generation settles into their communities, they're not going to be carrying checkbooks,” said Peter Rudden, Qgiv's director of marketing, "they're going to be (transacting) online."
Yahoo , has donated some of its advertising spots to nonprofit organizations. Amazon has also have arranged deals with nonprofits to dedicate a sales to charities . Such Internet companies are developing symbiotic relationships with nonprofits, driving traffic and dollars both ways, Bill Massey, president of the National Charities Information Bureau.