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Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
Cross Media for non-profits
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Cross Media for non-profits

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A presentation demonstrating how to incorporate Cross Media into non-profit campaign's.

A presentation demonstrating how to incorporate Cross Media into non-profit campaign's.

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Transcript

  • 1. Plan for Your Organization Cross Media Marketing Campaign
  • 2. For 100 Years your organization has been helping Jews all over the world!
  • 3. How can your organization do this better?
  • 4. Let’s look at Cross Media Marketing!
  • 5.
    • Key findings from the 2008 donor Centrics Internet Giving Benchmarking Analysis include:
    • Online giving still represents a small portion of donors, but it is growing rapidly.
    • Online donors are younger and have higher incomes than traditional direct mail donors.
  • 6. According to the Giving USA Foundation, U.S. charitable giving reached $306 billion, a 3.9 percent increase over the previous year and the first time in history that it exceeded $300 billion. And while online giving accounts for a small percentage of the total, giving via the Internet has grown rapidly, from $250 million in 2000 to an estimated $6.9 billion in 2006 , according to the ePhilanthropy Foundation.
  • 7. "As the younger generation settles into their communities, they're not going to be carrying checkbooks,” said Peter Rudden, Qgiv's director of marketing, "they're going to be (transacting) online."
  • 8.  
  • 9. Yahoo , has donated some of its advertising spots to nonprofit organizations. Amazon has also have arranged deals with nonprofits to dedicate a sales to charities . Such Internet companies are developing symbiotic relationships with nonprofits, driving traffic and dollars both ways, Bill Massey, president of the National Charities Information Bureau.
  • 10. Yearly Gantt 2010
    • Q1 – Research
    • Q2 – Website modifications and On-Line Marketing structure and activities
    • Q3 – Website launch and On-Line Marketing campaigns
    • Q4 – On going Marketing activities and website maintenance
  • 11. Research
  • 12. Research
    • Definition of the target audiences by continents
    • Studying trends and donor behavior over the web
    • Understanding how to approach each target audience
    • Keywords research for SEO and PPC campaigns
  • 13.
    • Finding the most suitable affiliate networks to carry our messages
    • Defining conceptional ideas for viral movie clips
    • Analyzing competitors websites
    • Collaboration with key personnel in your organization
    • Conclusions and detailed working plan
    Research
  • 14. Website Modifications Process
  • 15. The Process
    • The process includes:
      • E-Branding
      • Website modifications
      • New Marketing content
      • Graphic design and development
      • Ongoing website maintenance
  • 16. E-Branding
    • We understand the web potential as a unique medium, that allows effective and focused exposure.
    • It delivers varied and relevant information and keeps a close relationship with its users
  • 17. E-Branding
    • We use structured questionnaires and proven methodology
    • Our goal is to maximize the internet potential for strengthening your online brand, based on the abilities and needs of the internet world
  • 18. Website modifications
    • Determination of the required modifications for your current website, such as:
      • Content
      • On-Line Payment
      • Social Tools
      • Statistics Analysis and Tracking
    • The site updates will be based on the insights achieved during the E-Branding process
  • 19. Marketing Content
    • Upon the updated website structure, a new marketing content will be written
    • The new content will be written according to the concept and messages that will emphasis the new online brand
  • 20. Graphic design and development process
    • The complete site modifications will be created, including the graphic changes that will fit the online brand concept, target audience and activities
    • New modules and applications will be developed according to the schematically structure that was determined
    • This process will include milestones for displaying the progress
  • 21. Cross Media Marketing Process
  • 22. The Process
    • The process includes:
      • Personalized Cross Media Campaigns
      • Viral videos productions
      • Blog Sphere coverage
      • Search engine strategy and marketing
      • Affiliate networks plan
      • Cellular campaigns
  • 23. Cross Media Campaign
    • Create, produce, track, analyze, refine
    • Personalized e-mails, postcards, websites, and more created for your clients.
    • Personalization reflects age, gender, and name of client.
    • All information is instantly tracked in the XMPie Marketing Console.
    • The Marketing Console makes analysis and refinement easy.
  • 24. Marketing Console
  • 25. Social media marketing campaign
    • The goal of the social media marketing campaign is to expose your organization, to its target audiences & to drive traffic to its website
    • Leading social networks can serve as strong marketing tools for transferring information and creating interest in your brand
    • Millions of users and well known organizations around the world use these networks in order to promote their services
  • 26.
    • The following steps are required in order to differentiate the brand:
      • To apply the appropriate social network for each market segment
      • To build network reliability and personality
      • To create interesting content that will attract the potential donors
    Social media marketing campaign
  • 27.
    • The viral marketing process contains the following:
    • Creating and maintaining a blog for your organization
    • Tracking online conversations: Forums, talkbacks and articles
    • Creating and maintaining profiles on Social networks, in order to create social Buzz
    • Creating and maintaining profiles on Video networks
    • Creating and maintaining profiles on bookmarking networks
    Social media marketing campaign
  • 28.
    • Adding friends on a daily basis, according to the rules of each network
    • Building personal relationships and reliability
    • Spreading relevant content containing links to the brand website
    • Opening groups
    • Joining other groups
    Social media marketing campaign
  • 29. Viral Video Production
    • Creating a series of viral videos which approach different target audiences
    • The viral video will be designed to generate buzz regarding your organization‘s activities
  • 30. Comprehensive coverage in the Blog Sphere
    • Approaching the relevant bloggers in order to get coverage in the most relevant blogs
    • Getting the highest rates in SEO boosting high-PageRank links and in-depth reviews of new activities
  • 31. Search engine strategy and marketing
    • Search engine marketing will cause your organization an optimal visibility through all search engines
    • PPC campaigns
    • We will define the your organization strategy and goals while analyzing the competitive arena, the required keywords and copywriting
    • The your organization will be reported within ongoing reports which are easy to understand and concluded
  • 32. Affiliate networks plan - Banners Campaign
    • We will create an affiliate networks plan which is the most effective solution in order to expose the organization to its audience & for driving traffic to the your organization donor page
    • We will use an immense number of different websites which will display your organization banners & will promote your organization brand
    • We have the knowledge to choose wisely the appropriate network that will display your organization designed banners in the most effective way in terms of content, traffic and target audience
  • 33. Cellular campaigns
    • We will produce & design cellular campaigns for your organization
    • The campaign can be sent to any amount of cell numbers, with no limitations, and it can be personalized
    • You will be able to manage the campaign dynamically, through a back office system
    • Additional features:
      • Ability to schedule the campaigns
      • Ability to build a mini site for your organization
      • Add company call back number to the campaign
      • Detailed reports and ROI tracking
  • 34.  
  • 35.
    • Thank You !

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