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The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
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The 365 day trade show

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Transcript

  • 1. The 365 Day Trade Show July 15, 2009 Presented by: Richard Brasser CEO The Targeted Group Twitter: #thetg
  • 2. But how do you extend the engagement… without vastly increasing the costs?
  • 3. The 365 Day Trade Show
  • 4. $25,000 for 3 days or $3,041,667 over the entire year
  • 5. STRATEGY 1 Engagement
  • 6. STRATEGY 2 Resources
  • 7. STRATEGY 3 Content
  • 8. Ask Yourself… What is your end goal?  Educate Prospects?  Finalize a Transaction?  Build Key Relationships?  Introduce New Products?  Increase Brand Awareness? Your content needs to match!
  • 9. Educate Prospects?
  • 10. Finalize a Transaction?
  • 11. Build Key Relationships?
  • 12. Introduce a New Product?
  • 13. Increase Brand Awareness?
  • 14. STRATEGY 4 Management
  • 15. STRATEGY 5 Refinement and Adjustment
  • 16. Common Mistakes!
  • 17. • 81% were more likely to take a call from an EquiFirst representative •87% expressed a greater awareness of EquiFirst and its services •2/3 were more likely to do business with EquiFirst
  • 18. Next Webinar: “Marketing 3.0 for Dummies” August 5, 2009 2:00pm EST
  • 19. Q&A

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