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Leveraging LinkedIn
       for Business

Richard C. Brasser and Kristen Galli
       The Targeted Group
         January 2...
Today’s Presenters:




Richard Brasser                            Kristen Galli

Twitter:   @socmedia365                 ...
What IS social networking?
• Ask a few people in crowd
Just for kids
It is about…




A global network
It is about…




Instant information
It is about…




Viral growth of your message
The most important
first step is to…



     …BE A PART OF THE CONVERSATION
Social Media Landscape
LinkedIn:

2003 to Today
More that 350 Million Active Users

 LinkedIn Has Over 53 Million Users

    Spanning Over 200 Countries
Unique Advantages of
Using LinkedIn for Business
Gated Access Approach
Users = Business Professionals
Make Introductions
Accountability
Find Jobs and Job Candidates
Research Companies




      Learn Who Your Customer Is
Find TARGETED Prospects
The Story of 3G JUICE
C.A.P.T.’N. (Create Your Account)
C.A.P.T.’N. (Acclimate Yourself to your Surroundings )

                                               Snapshot:
         ...
C.A.P.T.’N. (Acclimate Yourself to your Surroundings )
C.A.P.T.’N. (Publish /Post)




                        Mr. Lawrence is a seasoned leader and entrepreneur
               ...
C.A.P.T.’N. (Tools and Analysis)


                                   Applications
                                   Link...
C.A.P.T.’N. (Tools and Analysis)



                                   Google Analytics
                                  ...
C.A.P.T.’N. (Network)
10 minutes = One Million Dollars
How do you connect with your prospects??
   Use the tools available to you!
Mobile
LinkedIn Groups
Natural Recommendations = Trust
Case Study:
How LinkedIn Groups helped generate $10,000
for my business
LinkedIn Answers
Case Study:
How LinkedIn Answers turned into a $250,000 contract
Recommendations
Leveraging LinkedIn for Business

• Integrate with your existing strategy

• Measure sales and ROI

• Assign resources and...
P.O.S.T.
    Four Simple Steps to Design Your Strategy


People
     Objectives
            Strategy
                     ...
10 ways to increase your impact with
10 Power Steps

1.   Create a polished profile
2.   Connect and reconnect
3.   Reach out to current and former clients
4. ...
10 Power Steps

6. Use common interests to turn a cold call
    into a warm call
7. Post relevant content onto groups
8. A...
Leveraging Linked In for business
Leveraging Linked In for business
Leveraging Linked In for business
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Leveraging Linked In for business

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Linked In is one of the most effective tools for building key relationships and specific targeting of prospects. This presentation will help you clearly understand the LI environment and how to navigate your way to success.

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Transcript of "Leveraging Linked In for business"

  1. 1. Leveraging LinkedIn for Business Richard C. Brasser and Kristen Galli The Targeted Group January 20, 2010 ©2010 The Targeted Group
  2. 2. Today’s Presenters: Richard Brasser Kristen Galli Twitter: @socmedia365 Twitter: @TheTG Gvoice: 646.719.0619 Gvoice: 407.243.8554 Email: rbrasser@targetedgroup.com Email: kgalli@targetedgroup.com www.thetargetedgroup.com 866-738-8768
  3. 3. What IS social networking? • Ask a few people in crowd
  4. 4. Just for kids
  5. 5. It is about… A global network
  6. 6. It is about… Instant information
  7. 7. It is about… Viral growth of your message
  8. 8. The most important first step is to… …BE A PART OF THE CONVERSATION
  9. 9. Social Media Landscape
  10. 10. LinkedIn: 2003 to Today
  11. 11. More that 350 Million Active Users LinkedIn Has Over 53 Million Users Spanning Over 200 Countries
  12. 12. Unique Advantages of Using LinkedIn for Business
  13. 13. Gated Access Approach
  14. 14. Users = Business Professionals
  15. 15. Make Introductions Accountability
  16. 16. Find Jobs and Job Candidates
  17. 17. Research Companies Learn Who Your Customer Is
  18. 18. Find TARGETED Prospects
  19. 19. The Story of 3G JUICE
  20. 20. C.A.P.T.’N. (Create Your Account)
  21. 21. C.A.P.T.’N. (Acclimate Yourself to your Surroundings ) Snapshot: An overview of your name, location, current title, and profile picture. Status Bar: Share professional updates with your network. Public Profile: Includes information such as your current and most recent job, education, LinkedIn connections, and websites. Additional Information: Includes experience, education, groups and recommendations.
  22. 22. C.A.P.T.’N. (Acclimate Yourself to your Surroundings )
  23. 23. C.A.P.T.’N. (Publish /Post) Mr. Lawrence is a seasoned leader and entrepreneur in the construction industry , with more than 30 years experience as principal and founding partner of several major construction firms. Under his leadership , these firms completed more than $2.8 billion in construction for the hospitality, commercial, institutional, government, and Industrial market sectors, both domestically and internationally. - Team Customer Service - Visual Merchandising and Marketing Plan - Renovation and Restoration Experience
  24. 24. C.A.P.T.’N. (Tools and Analysis) Applications LinkedIn applications enable you to enrich your profile, share and collaborate with your network, and receive key insights that help you be more effective.
  25. 25. C.A.P.T.’N. (Tools and Analysis) Google Analytics Use Google Analytics to track the number of visitors from your LinkedIn profile to your website.
  26. 26. C.A.P.T.’N. (Network)
  27. 27. 10 minutes = One Million Dollars
  28. 28. How do you connect with your prospects?? Use the tools available to you!
  29. 29. Mobile
  30. 30. LinkedIn Groups Natural Recommendations = Trust
  31. 31. Case Study: How LinkedIn Groups helped generate $10,000 for my business
  32. 32. LinkedIn Answers
  33. 33. Case Study: How LinkedIn Answers turned into a $250,000 contract
  34. 34. Recommendations
  35. 35. Leveraging LinkedIn for Business • Integrate with your existing strategy • Measure sales and ROI • Assign resources and allocate time
  36. 36. P.O.S.T. Four Simple Steps to Design Your Strategy People Objectives Strategy Technology
  37. 37. 10 ways to increase your impact with
  38. 38. 10 Power Steps 1. Create a polished profile 2. Connect and reconnect 3. Reach out to current and former clients 4. Join groups where your customers gather 5. Look at individual profiles Source: Mashable
  39. 39. 10 Power Steps 6. Use common interests to turn a cold call into a warm call 7. Post relevant content onto groups 8. Answer questions 9. Create your own group 10. Share news Source: Mashable
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