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Creating customer loyalty

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The presentation «Сreating Customer Loyalty» given by CEO RBK Money, Andrew Morozov at the Merchant Payment Ecosystem in Berlin

The presentation «Сreating Customer Loyalty» given by CEO RBK Money, Andrew Morozov at the Merchant Payment Ecosystem in Berlin

Published in: Marketing

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Transcript

  • 1. СREATING CUSTOMER LOYALTY ! Andrew Morozov ! CEO RBK Money! ! ! ! " "
  • 2. RBK MONEY ! ! ! 2002# # "! # #
  • 3. PIVOT ! ! ! 2002# # "! # # Zero(fee# policy# ! ! # #
  • 4. SUCCESS ! ! ! 2002 # # "! # # Zero(fee# policy # ! ! # # Trac1on# achieved# ! ! ! "
  • 5. GROWTH ! ! " 2002# # ! # # Zero(fee# policy# # ! ! # # Trac1on# achieved# Russia#
  • 6. EXPANSION ! ! ! 2002# # "! # # Zero(fee# policy# # ! ! # # Trac1on# achieved # # Russia# Interna1onal## #
  • 7. TODAY ! ! ! 2002# # "! # # Zero(fee# policy# # ! ! # # Trac1on# achieved # # Russia# Interna1onal## # 40,000# ! businesses# !! ! ## ! ## ! "
  • 8. RBK MONEY STRATEGY & VISION WE CONNECT PEOPLE WITH BUSINESSES ! ! ! "
  • 9. LOYALTY ! Attracting customers is only half the battle - keeping them loyal to your brand can be just as challenging." ! ! " PEOPLE LOYAL TO PEOPLE NOT THINGS "
  • 10. PERMISSION MARKETING ! ! " Performance: Good Reliable & Consistent (93-94%) Good Deals & Pricing (93%) ! ! !Customer Support / Service (89%) " Honest & Open Policies (83%) ! ! ! Source: PWC USA 2013! ! Trustworthy Brand Name (75%) ! Specific Features (75%) "Offers Latest Technology (73%)! ! ! " Creative Offers & Programs (62%) Friends Recomendations (53%) ! ! ! Speak thru Multiple Channels (30%)! " ! ! "
  • 11. WE ARE IN A DATA BUSINESS "
  • 12. RBK OFFERS ! The project involves more than 10,000 stores." ! Purchases value per customer has increased by 20% over the last year" " !
  • 13. NEW GENERATION LOYALTY PROGRAMS ! ! ! "
  • 14. There is no more B2B or B2C. It’s H2H: HUMAN TO HUMAN