OurAudienceInt

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OurAudienceInt

  1. 1. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Our AudienceUser Profile Survey 2012 Farmers Weekly Jobs
  2. 2. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs 71% of respondents are actively looking for a job I am a jobseeker, actively looking for a job 71% Potential job seekers. I am a browser. I look at Strong link to brand – browsers jobs, but Im not actively 29% from the community site or applying magazine I am an employer / recruiter looking for candidates Excluded from subsequent analysis Q. Which of the following best describes your job seeking status?Base: all respondents (391) 2
  3. 3. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Over half are currently in permanent roles, while nearly a quarter are unemployed Permanent - full time 59% Unemployed 16% Temporary / Contractor 11% 64% are in permanent roles High quality Permanent- part time 5% candidates Student / Recent graduate 6% Retired 2% Other 2% Q. What is your current working status?Base: all respondents (391) 3
  4. 4. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs 40% of respondents work for an agricultural related business I work for an agricultural related 40% company/business I own, manage, run, live or work on a farm 28% Im not involvement in agricultural industry 11% Im in education (e.g. academic, lecturer, student, etc) 6% I work for the government 3% Im in media/journalism 1% Other 10% Q. Which of the following best describes your involvement in the agricultural industry?Base: all respondents that are currently working (289) 4
  5. 5. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Of those working for agricultural related businesses, sales/marketing are the most common roles Sales/Marketing 17% Arable/agrochemical specialist 14% Agricultural contractor 13% Agricultural engineer 10% Agronomist 10% Animal feed specialist 4% Vet 3% Animal health distributor 2% Machinery dealer 2% Rural surveyor 1% Trader 1% General merchant 0% Other 25% Q. Which of the following best describes your job role?Base: all respondents that work for an agricultural related business (113) 5
  6. 6. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Of those working on a farm, farm managers and farm workers are the most common roles Farm Manager 40% Farm Worker 37% Farmer - Tenant 5% Farmer - Owner/Occupier 4% Farm Contractor 4% Relative of Farmer 4% Farm Foreman 2% Other 5% Q. Which of the following best describes your job role?Base: all respondents that own, manage, live or work on a farm (81) 6
  7. 7. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Just over a third have a masters or a first degree High proportion of 27% industry-based training 19% 15% 13% 13% 8% 5% Q. What is your highest qualification?Base: all respondents (379) 7
  8. 8. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly JobsRespondents are 39 years 84% are maleold on average 18-24 Female 25-34 26% 16% 35-44 26% Male 45-54 24% 84% 55-64 12% 65 or 1% Average age= 39 years old over Q. How old are you? Q. Are you …?Base: all respondents (391) Base: all respondents (385) 8
  9. 9. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Around a quarter are based outside the UK Outside UK (Rest of the world) 14% Midlands 13% East Anglia 13% Outside UK = 26% South West 12% Outside UK (Europe) 12% South East 9% Yorkshire & Humberside 6% Greater London 5% North West 5% Scotland 4% North East 3% Wales 3% Northern Ireland 1% Q. Which region are you based in?Base: all respondents (388) 9
  10. 10. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs 43% would consider moving abroad for a new job Yes 43% Possibly 27% No 31% Q. W ould you consider moving abroad for a new jobBase: all respondents (390) 10
  11. 11. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Australia, Canada and New Zealand are the locations most respondents would consider relocating to for a new job Australia 62% Canada 58% New Zealand 58% USA 51% France 35% Germany 31% Saudi Arabia 25% UK (for non UK based) Other 31% Africa South America Q. Which of the following locations would you consider relocating to?Base: those that would consider relocating (268) 11
  12. 12. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Two thirds visit Farmers Weekly Jobs at least once a week More than once a day 6% 67% visit the site at Once a day 14% least once a week Engaged Once every 2-3 days 24% audience Once a week 23% Once every 2 weeks 9% Once a month 13% Less often 10% Never 1% Q. How often do you visit Farmers Weekly Jobs?Base: all respondents (390) 12
  13. 13. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs More than one in 5 respondents have got to the job interview stage as a result of visiting Farmers Weekly Jobs Seen a job you would be interested in applying for 75% Referred a job to a friend 20% Applied on-line for a job (via the website, e-mail or mobile app) 51% Applied off-line for a job (by letter, fax, phone) 21% Set up an email alert/RSS feed to receive jobs 29% Got a job interview 22% Good proportion of jobseekers are successful on the site Received a job offer 13% High quality candidates *Compare to competitors on the Moved into a new job 10% next slide Q. As a result of visiting Farmers Weekly have you ever…?Base: all respondents (374) 13
  14. 14. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs 12% of those that have used farmersguardian.com and 9% of those that have used Totaljobs.com have got to the interview stage via those sitesSeen a job you would be interested 83% Seen a job you would be 75% in applying for interested in applying for Referred a job to a friend 16% Referred a job to a friend 14% Applied on-line for a job (via the Applied on-line for a job (via 35% the website, e-mail or mobile 48% website, e-mail or mobile app app Applied off-line for a job (by Applied off-line for a job (by 14% 9% letter, fax, phone) letter, fax, phone) Set up an email alert/RSS feed to 10% Set up an email alert/RSS feed receive jobs 18% to receive jobs Got a job interview 12% Got a job interview 9% Received a job offer 7% Received a job offer 5% Moved into a new job 2% Moved into a new job 2%Q. As a result of visiting Farmersguardian.com, have you ever … Q. As a result of visiting Totaljobs.com have you ever…Base: all that have used Farmersguardian.com (98) Base: all that have used Totaljobs.com (96) 14
  15. 15. RBI Jobs Sites – User Profile Survey 2012: Farmers Weekly Jobs Two thirds think Farmers Weekly Jobs is the best site overall Farmers Weekly Jobs 66% Totaljobs.com 7% Jobsite.co.uk 4% Monster.co.uk 4% Farmersguardian.com 2% Land-force.com 2% Fish4jobs.co.uk 1% Jobs24.co.uk 1% Thescottishfarmer.co.uk 1% Other 13% 4xtrahands.com Q. Which website do you think is best overall when looking for a job?Base: all respondents (379) 15

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