Presented ByRAVINDRA PRAKASH SHUKLA
Roll No. 19
A temporary wooden fence erected round a building.
It is commonly known as large outdoor signboard.
A 'classic' Hoarding, consisting of large pieces of
printed paper attached to a durable backing on a
Hoardings are showing large, apparently humorous
slogans, and distinctive visuals.
Hoardings are highly visible in the top designated
Bulletins- These are the largest standard-size
hoardings, located primarily on major highways,
expressways. They afford greatest visibility due not
only to their size, but because they allow creative
"customizing" through extensions and ornamentations
Posters- They are the other common form of
hoarding advertising, located chiefly in commercial
and industrial areas, smaller than bulletins.
Other Types of Hoardings
Commonly such types of hoardings are painted on large
studios with the help of line drawings and oil painting.
Usually to advertise upcoming albums or movies.
Hand painted & Graphical machines both are used to make
Created from computer programs and software.
Can be designed to display running text, images and other
Can display several different displays from the same
company, and even provide several companies.
Difficult to ignore.
Can be placed wherever there is heavy foot traffic due to an
event – including convention centers, train stations,
airports and sports arenas.
Information is retained through repetition.
Inflatable Hoardings & Multipurpose Hoardings
An inflatable framework with an attached banner ad.
Most appear near sports events or exhibitions.
If the hoardings have some extra feature like telecom
antennas or power wiring, that comes under Multi-purpose
Variety by Size
48 Sheet Static
96 Sheet Static
This is the most common type of
hoarding seen in the UK and comprises
a timber/plywood hoarding on which
posters are pasted. They may be
Same as the 48 sheet static hoarding
except the size.
Area: Circa 19.2 m²
Area: Circa 38.4 m²
Who takes the responsibility for providing the space for the
hoarding, not in creating, building or anything related to the
idea or content of the hoardings.
Acts like the mediator b/w ad agency and the space provider.
They take charges as monthly, annually or any particular time
eg. KASHI AD AGENCY.
They have their own fix frames on the building in crowded areas
like Lanka, Sigra, or at the highways. Companies or Person who
want to fix their hoardings at that frame may go to this agency.
To advertising in newspapers, magazines, catalogs, or
Usually, for printing ads which are combination of
photographs, illustrations, and copy.
Types of Printing
Transferring to the paper from a raised surface.
Transferring to the paper through an etched or
Transferring to the paper from a flat surface
which has been specially treated.
Prints from a raised surface
eg- Rubber stamp
Opposite to the letterpress
Images are engraved into the surface of the plate
eg- Quality magazines often use for photo section &
Prints from a flat, chemically treated surface that
attracts ink in the printing area and repels elsewhere.
Type of lithography,
Can be print on any surface
It uses a rubber blanket to transfer the image to the
Ink is water-based
Different blanket setup from offset lithography
The Type :Printed characters
Categories of type
Serif- little flourish that finishes off the end of stroke
Sans serif- clean, blocky, more contemporary in appearance
Family Variation- Posture, weight & width
Point- Unit used to measure height of type
(72 points in an inch)
Pica- Used to measure width & depth of column
(12 points in a pica : 6 picas in an inch)
The ART – Graphics & Art
Art may be an illustration or a photograph
Art controls with the help of composition
(Process of arranging the elements in a photo or an
2 types of images that are reproduce in print
Line art- All elements are solid with no intermediate
shades or tones.
Halftones- Images with a continuous range of shades
from light to dark.
CMYK (Cyan, Magenta, Yellow, Key) model is generally
used in color process.
Based on computers
Transmission by phone line using optical fibre or
Art can be digitized (broken into tiny grids, each one
coded electronically for tone or color) & then
Inkjet Printing is a type of printing directed by