advertising types and techniques
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  • Ask the students if they agree or disagree with the statements. <br />
  • Adapted from: Wiggins, Grant and J. Mc Tighe. (1998). Understanding by Design, Association for Supervision and Curriculum Development <br /> ISBN # 0-87120-313-8 (ppk) <br />

advertising types and techniques advertising types and techniques Presentation Transcript

  • Advertising Types and Techniques
  • Types of Advertising        Television Infomercials Radio Online Billboard In Store Print    Magazines Newspaper Classified     Mobile Ads Celebrity Branding Corporate Sponsorship Covert   Product placement Brands
  • Does advertizing impact you?      "I can ignore most advertising" "Songs from commercials stick in my head" "I have made a conscious effort to look like someone specific I have seen in an ad." "Some ads make me feel bad about myself or inadequate“ “Advertising does not impact me at all.”
  • If you use this product you will...          Join a wonderful group of people. Feel appreciated. Be rewarded. Be held in high esteem by others. Will have more love your life. Will enjoy the adventure or escape that you want. Will be more like famous or wealthy people. Will be associated with success, humor, tradition or modernity. Will find deep satisfaction.
  • And, if you do not use this product you will ...  Face social isolation or career failure.  Face failing health or death.
  • Common Techniques  Bandwagon Effect (everyone’s buying it)  Emotional Appeal (connect with fears and desires)  Glittering Generalities (big promises)  Plain Folks Appeal (relates to ordinary people)  Testimonials (use celebrities or experts)  Scientific Appeal (use stats or data)
  • Examples Bologna Commercial  http://www.youtube.com/watch? v=rAznsU_LgA8&feature=related 60’s Commercials  http://www.youtube.com/watch?v=_yWTsFVkrFc Kool Cigarette Commercial  http://www.youtube.com/watch? v=7U9vWwhsuQw&feature=related
  • Examples Life cereal  http://www.youtube.com/watch?v=vYEXzxTINc&feature=related Wendy’s (80’s)  http://www.youtube.com/watch?v=Ug75diEyiA0 Various 80’s commercials  http://www.youtube.com/watch?v=Tk25rk0_2rk
  • Dove Commercial http://www.youtube.com/watch?v=iYhCn0jf46U Betty White Commercial http://www.youtube.com/watch?v=X1Sv_z9jm8A Evian Commercial http://www.youtube.com/watch?v=_PHnRIn74Ag&feature=r
  • Pet Beaver – Molson Canadian  http://www.youtube.com/watch?v=XqOI7KejIng Rona Commercial  http://www.youtube.com/watch?v=OWsd5b8B_SE Various 80’s commercials (8 minutes) http:// www.youtube.com/watch?v=Tk25rk0_2rk
  • Point For Discussion Kalle Lasn, one of the most outspoken critics of advertising on the international stage, considers advertising “the most prevalent and toxic of the mental pollutants. From the moment your radio alarm sounds in the morning to the wee hours of late-night TV micro jolts of commercial pollution flood into your brain at the rate of around 3,000 marketing messages per day. Every day an estimated twelve billion display ads, 3 million radio commercials and more than 200,000 television commercials are dumped into North America’s collective unconscious”. In the course of his life the average American watches three years of advertising on television.
  • Public Service Announcements Drugs  http://www.youtube.com/watch?v=agT2GVNQjao  http://www.youtube.com/watch?v=nl5gBJGnaXs& Mental Health  http://www.youtube.com/watch?v=xIZ9FmD0o9k&
  • PSA Continued Equality  http://www.youtube.com/watch?v=62k8H55gFIU Environment  http://www.youtube.com/watch?v=QU7BO35n47I Safety  http://www.youtube.com/watch?v=bZ2EKswyTao&
  • PSA Parody  http://www.youtube.com/watch?v=w6ylxWcwkUM
  • Infomercials  http://www.youtube.com/watch? v=wjqLwaSflgY&feature=related  http://www.youtube.com/watch? v=zwtL4MQoKRw&feature=PlayList&p=5B57 18F25E7D1268&playnext_from=PL&playnext =1&index=7  http://www.youtube.com/watch? v=sRe3_QlniSY&feature=PlayList&p=5B5718 F25E7D1268&playnext_from=PL&playnext=2 &index=8
  •  http://www.youtube.com/watch? v=rUbWjIKxrrs&feature=related