The Bowery Mission
& Kids wiTh A ProMise
2 0 0 9 A n n uA l R e p o Rt
President’s Letter 1
Who We Are 2
Transforming Lives: The Bowery Mission 4
Changing Life Direction: Kids With A Promise 10
Special Events 2009 14
2010 and Beyond
Our Purpose 16
Our Goals 19
Our Partnership 20
Financial Summary 23
Our Board of Directors 24
Our Senior Management 25
in 2009, The Bowery Mission 1,200 homeless individuals with care.
And Kids wiTh A ProMise And Kids with A Promise prepared
experienced the gracious hand of God to move its children’s services toward
protecting our work – leading us to an integrated model of year-round
take substantial costs out in the fall of services to the same children with
2008, but also to add core services and measurable outcomes.
fundraising capabilities at the same The aftershocks of the financial
time. The result was a 2009 in which crisis remain with us, and new threats
we were able to relieve suffering for to the homeless and at-risk children
thousands more new yorkers caught loom on the horizon. homelessness in
in a disastrous economy, raise as many new york City is at levels unseen since
resources as in 2008 and finish the 2001, and every day more children
year positioned to play an increasing and their families slip into crippling
role in helping the least fortunate of poverty. Together, i believe we can
new york. transform lives – because every child
The Bowery Mission expanded its deserves a chance, and every man or
residential recovery programs by 15% woman a second chance.
in 2009 to help more of the home- we will need your help if we are to
less; reinforced meal services to meet reach our goals and transform lives.
an 11% jump in demand; and best of This Annual report is more than a
all, graduated 150 formerly homeless record of accomplishments – it is a
men and women to transformed lives call to action. your partnership with us
of spiritual growth, sobriety, employ- can and will make a difference. i invite
ment and independent living. Through you to be a part of our vision.
summer camping, mentoring and a
new scholarship program, Kids with sincerely,
A Promise influenced the life direc-
tion of a thousand children and youth,
and created a new adventure-based
program for developing leaders.
The Bowery Mission also launched
a new collaboration of faith-based edward Morgan
providers in new york City: the President & Ceo
rescue Alliance of nyC. in January
2009, its first project – the Don’t Walk
By campaign – united seven partners,
scores of churches and over 1,300
volunteers to canvass every street
in Manhattan, reaching more than
The Bowery Mission and Kids With A Promise is an
impactful, results-oriented organization with one of
the most respected and widely renowned compas-
sionate care programs in New York City, three resi-
dential recovery programs annually graduating 150
formerly homeless men and women, and two youth
development programs serving nearly 1,000 children.
The Bowery Mission and Kids With A Promise
comprise Christian Herald Association, a $10.8M
faith-based charity that has served men, women and
children across New York City for 130 years.
THE BOWERy MISSION
The Bowery Mission is most known for its compassionate care services, but
that is not all we do to help homeless men and women. hot meals, safe shelter, medical
care, even haircuts are acts of compassion that invite homeless men and women to
be restored to sobriety, employment and housing in our residential recovery programs:
The Bowery Mission Discipleship Institute, The Bowery Mission Women’s Center at
heartsease home, and The Bowery Mission Transitional Center.
our residential recovery programs incorporate addiction and personal counseling,
as well as education and vocational training within a faith-based context. each site
offers long-term, practical solutions to chronic homelessness through life and employ-
ment skills training, continuing education opportunities, single and group counseling,
legal aid, job-readiness training and housing placement.
in 2009, we increased our number of graduates by 10% over the previous year:
150 men and women with a transformed life. each one is now connected to God
and family, committed to sobriety, employed, living independently, and implementing
a plan for the future.
The Bowery Mission staff worked alongside thousands of volunteers and received
$2.9M in food, clothing and other items donated by nyC businesses, religious com-
munities and churches from new york, Connecticut, Pennsylvania and ohio. This
overflow of generosity helped us serve 840 hot, nutritious meals every day, give away
46,900 articles of clothing, host 73,700 nights of shelter, and provide 574 patient
visits and 85 new pairs of eyeglasses through Bowery Medical services.
The Bowery Mission Discipleship Institute
restoring broken men to a transformed life, the discipleship institute expanded
bed capacity by a third to help more homeless men recover, resulting in 84 graduates.
The Bowery Mission Transitional Center
Operated in partnership with, and fully funded by, the City of New York since 1994,
the Transitional Center has been among the city’s highest-ranked substance abuse
recovery programs for nine years, and graduated 56 men to a stable, recovered life.
The Bowery Mission Women’s Center at Heartsease Home
Entering its fifth year of service, the Women’s Center at Heartsease Home
expanded bed capacity to accommodate twenty women at a time, and created
a cooperative referral system with walter hoving home to better serve homeless
women, resulting in 10 graduates.
FebRuARy 2010 was a big deal assaulted or robbed. then I slept
for me, when I was asked to be a couple of nights in the bowery
supervisor of transportation at Mission Chapel, and here I saw
the bowery Mission. It was very how different people were – they
emotional. I was being trusted. didn’t talk down to me, but spoke
And to think, that only 14 months respectfully and really cared for
ago I was driving for the devil – me. that encouraged me to get
but now I’m driving for the lord. into the Discipleship Institute.
December 2008 was a different In the Institute’s classes and with
time, and I was different. I had the counselors, I learned how to
just come up from South Caroli- deal with my addiction and pain-
na, where I used to drive for drug ful past. My relationship with God
dealers, delivering drugs to sup- grew. through the Career Center
port my cocaine habit. I almost I earned my commercial driver’s
got caught by the police and so I license. I started driving for the
came to the bronx but ended up Mission – me, a man who used to
homeless. deliver drugs is now delivering
I rode the 6 train up and down food and hope. I’ve driven over
for a week, and stayed away 3,000 miles already for the bowery
from the shelters. I didn’t have Mission. From now on, I just want
anybody here to help me and felt to help others, and pass on the op-
so isolated. on the streets, you portunity that was given to me.
don’t know who to trust, and all I’m Wilmon, and my life was trans-
the time you’re afraid of being formed at the bowery Mission.
DuRInG one oF My visits
home, I looked at my 11-year old
relationship with Him. I found
common ground with the other
daughter and said “Honey, again women in the home who had
I know I said it a thousand times, similar struggles. My counselors
but I’m sorry.” She immediately helped instill a discipline and
said “Mom! Stop that, stop that! structure I desperately needed
It’s behind us, its over. It’s ok.” in my life. they inspired me with
To hear her say that just affirmed their own stories of overcoming
how restored I truly am. adversity. one on one counseling
A series of storms pushed me and classes helped me change my
to the edge: my husband’s depor- way of thinking, equipping me to
tation, the loss of my marriage… overcome my past.
I was depressed and began using I used to think my life was
harder drugs to cope. I was like wasted away in all those years of
that for seven years. It seemed drugs and depression. but now,
like only drugs could numb the I’m looking forward to all the
pain, the helplessness, the loneli- years I have to serve God. I have
ness. Fear repressed me, kept a more intimate, tighter relation-
me from having a relationship ship with my kids now than I ever
with the God I loved. I felt like He had before, and we plan to be
could never love me, could never reunited. I’m going to pursue my
forgive me. eventually, every- bachelor’s degree and I want to
thing fell apart – I lost custody of start a family business with my
my children and my home. children. I’m committed to giving
At the bowery Mission Wom- my children the same uncondi-
en’s Center, I found a mercy and tional love God gave me.
a forgiveness in God I never knew I’m Rosie and my life was trans-
existed, and regained a strong formed at the bowery Mission.
changing life direction:
A weAK suPPorT sysTeM, an inadequate education and other disadvan-
tages in childhood can often lead to homelessness. With a better first chance,
homeless men and women may not have needed a second chance.
Kids With A Promise exists to provide that better first chance by empowering
at-risk children and youth with the community of support, educational opportu-
nity, and spiritual foundation they need to achieve a promising future. in its 115th
year Kids with A Promise worked with nearly 1,000 underprivileged children and
youth in our two youth development programs – Mont Lawn Camp and Leader-
Kids with A Promise is developing programming to shift its resources from
church-based After school Programs to providing students with scholarships, men-
toring and the comprehensive support they need to succeed. This renewed focus
on educational achievement and year-round involvement will deepen our year-
round commitment to the most at-risk children, and ensure the 1,000 children and
youth with whom we work have a plan for the future, are committed to graduating,
and are connected to Christ, a caring adult and a positive peer group.
Kids With A Promise Mont Lawn Camp
Changing the life direction of at-risk youth since 1894, Mont Lawn Camp
hosted 792 children for a week at summer camp, teaching them valuable lessons
that connected them to their Creator and strengthened their faith and character.
At our new Leadership Hill, 78 teenagers camped out under the stars, exercised
leadership and self-discipline, hiked the Poconos’ peaks and canoed down the
Kids With A Promise Leadership Academy
instilling leadership qualities in teenage graduates of Mont Lawn Camp,
the Leadership Academy connected 76 teenagers with 25 volunteers in group
mentorship. in 2009, we gave 15 Promising Leader Awards to participants who
demonstrated commitment to our core values through their volunteering, char-
acter and achievements.
CHANgED LIfE DIRECTION
GRoWInG up In SoMe parts of on us, and we’ve made friendships
new york City can be tough. our that are bound to last. our mentors
neighborhoods and schools are not are great too – they’re understand-
as bad as some think, but we do ing, easy to talk to and give helpful
worry about our safety sometimes. advice. the Kids With A promise
We’ve all seen drug dealers selling staff taught us to stay focused on
on our corners, and smelled pot in our education, and to be leaders at
our buildings. Gang members walk school and in our neighborhoods.
our halls and graffiti our schools. It’s like Kids With A promise as
It’s hard to have to watch your a whole is saying to us “you can
back in your own school, your own live your own life above and apart
neighborhood. It can really be a lot from all the violence, drugs and
to deal with. other stuff around you. And here
Mont lawn Camp is really great are some people to back you up
because it took us away from all and be there for you.” We don’t
that for a while. It was good to be know any other program like it.
able to go outside for once without because of Kids With A promise,
being wary, to just be free to have we don’t feel disadvantaged. today
fun. learning about God in a way we’re ready to graduate, to further
that made sense helped us connect our education and go on to do great
to Him. Having a real relationship things – like being a surgeon, an
with God has strengthened us when eMt, and a journalist.
home and school got tough. Mont We’re tatiana, elijah and laura
lawn Camp and leadership Acad- and we found the direction of
emy also introduced us to good our lives changed at Kids With A
kids who are a positive influence promise.
SPECIAL EvENTS 2009
Celebration of Hope Auction celebrated independence day with
Our fifth annual silent and live auction live entertainment, delicious food and
this fall raised $100,000 to benefit The front row seats to fantastic fireworks
Bowery Mission Women’s Center at on the hudson river. These generous
heartsease home. Cat Greenleaf of supporters also celebrated Mont Lawn
nBC news emceed the event for our 200 Camp’s 115th anniversary, raising
guests, who also enjoyed fine food pro- $60,000.
vided by legendary Chef Larry Forgione.
Bowery Mission Chapel 100th
valentine gala Anniversary Celebration
The Bowery Mission’s 10th Annual To celebrate the 100th Anniversary of
Valentine Gala honored John Catsi- the Bowery Mission Chapel, we hosted
matidis, Founder & Ceo of The red a 5-night Anniversary Arts series,
Apple Group, and Margo Catsimatidis, featuring local photographers, musi-
President of MCV Advertising. A cians, poets, historians and filmmakers
crowd of 350 filled the iconic Rainbow to honor our Bowery community and
room, danced and dined the night history. Festivities concluded novem-
away, and raised nearly $600,000. ber 6th with a public ceremony hosted
by Paula Zahn and attended by NYC’s
Broadway at The Boathouse government and business leaders
A brand new benefit dinner at The Loeb
Central Park Boathouse raised $100,000 Thanksgiving
for Mont Lawn Camp. our 180 guests The Bowery Mission joined forces
were entertained by Broadway cast with Mercy Chefs and 720 volunteers
members from illustrious shows such as to serve a record 3,481 meals on
wicked and Les Miserables. Thanksgiving. This was also the first
year The Bowery Mission served in all
july fourth yacht Party 5 boroughs through our Thanksgiving
Aboard the Valiant yacht, 80 guests outreach dinners.
As we LooK To 2010 And Beyond, The Bowery Mission and Kids with
A Promise continues to minister to men, women and children in new york City
caught in cycles of poverty, hopelessness and dependencies of many kinds, seeing
their lives transformed to hope, joy, lasting productivity and eternal life through
the power of Jesus Christ.
Thousands of new yorkers are trapped in a vicious cycle of low educational at-
tainment, substance abuse dependency, broken support systems and deep, spiritual
despair. They have the capacity for growth, change, productivity and spiritual
wholeness, but the cycle of poverty is hard to escape.
The Bowery Mission and Kids with A Promise offer the space and opportunity
for God to restore and empower men, women and children. God brings restora-
tion and vitality to troubled hearts and minds, changing the very course of our
lives. we work with God in the midst of transformation, empowering the individu-
al with practical solutions, such as education, vocational opportunity and mentor-
ing to ensure self-sufficiency, strength of character and stability.
Broken men and women are restored when we accomplish these things, and
the next generation of children grows in character and competence. depen-
dency turns into freedom, disconnected families rejoin, the fruit of labors are
enjoyed, home is a safe and good place, and productive, prosperous futures are
assured. This is the vision we have for every man, woman and child we help
through The Bowery Mission and Kids with A Promise.
in 2010, our ministry will be moving forward
strongly on four fronts:
We will be working on ways to expand the number
of beds in The Bowery Mission’s residential recovery
programs to see more transformed lives.
We will offer further compassionate alternatives
to the large number of guests we serve daily at
The Bowery Mission who are not physically or
mentally able to enter residential recovery.
We will move our children’s ministries toward a
model which works with children year-round to
measurably change their life direction.
We will expand our partnership with other like-
minded homeless service providers, through the
initiative we founded – the Rescue Alliance of NYC.
we AsK For your partnership to help us see our vision become reality and
our goals accomplished. your investment in The Bowery Mission and Kids with
A Promise will reap the return of transformed lives. To involve, inform, and
honor our investors, we have established the new york hope Partners, red door
Giving society, women of impact and Bowery Mission young Philanthropists.
New york Hope Partners
The Bowery Mission is almost entirely funded by private donations, grants, and
a special group of friends called new york hope Partners who give regular,
monthly gifts to The Bowery Mission.
new york hope Partners help us save time and money on mailings, so that
more resources go directly to homeless men and women, and at-risk children
and youth. hope Partners enjoy invitations to local events, a ViP tour of The
Bowery Mission, and an annual invitation to the President’s Breakfast.
The Red Door giving Society
Red Door Giving Society honors an influential league of donors who have made
an annual contribution of $1,000 or more, as well as lifetime donors of 200 gifts
or $250,000 cumulatively.
Giving society members have the opportunity to network with other highly-
committed donors and hear firsthand from men, women and children whose
lives have been transformed and affected by The Bowery Mission and Kids with
Women of Impact
In 2004 a group of hopeful, energetic and influential women helped renovate
an upper east side townhouse and raise the funds to begin the only faith-
based women’s residential recovery center in Manhattan: The Bowery Mission
Women’s Center at Heartsease Home.
Today that group of women has blossomed into the women of impact, a
group of powerful women who each year seek to see the Women’s Center fully
funded and thriving. women of impact advocate for the Center, recruit others,
volunteer their time and expertise, and pray with and for the women. They form
an integral part of the annual auction, graduation ceremonies, Christmas parties
and other events to benefit the Women’s Center and the women it serves.
only in its second year, the 200-person strong young Philanthropists has hosted
four events to raise nearly $10,000 for The Bowery Mission and Kids with A
Promise and volunteered on two service-learning projects.
The young Philanthropists draw from civic-minded 20 to 30-something leaders
in a variety of fields who want to use their time, talent, resources and connections
to transform lives. Their mission is to raise a new generation of leaders committed
to the work of The Bowery Mission and Kids with A Promise.
with the gracious hand of God protecting our work, 2009 was a successful
year for The Bowery Mission and Kids with A Promise. we saw 150 lives trans-
formed from hopelessness to hope, and 1,000 children and youth with a changed
life direction. our partnership can do so much more for thousands of suffering
new yorkers in 2010 and beyond. we hope you will join us.
CHRISTIAN HERALD ASSOCIATION, INC.
fINANCIAL SuMMARy & RATIOS1
2% program fees
2% investments & trusts 15% Kids With A
4% special events
17% gifts in kind
60% individual 58% Bowery
contributions Mission programs
contracts & grants
16% development &
Support & Revenue (In the thousands) fy 2009 fy 2008
Individual Contributions2 $10,555 60% $4,561 40%
Foundations & Corporations $1,084 6% $885 8%
Government Contracts & Grants $1,579 9% $1,535 13%
Gifts in Kind $2,904 17% $2,338 20%
Special Events $692 4% $1,096 10%
Investments & Trusts $329 2% $438 4%
Program Fees3 $285 2% $402 4%
Volunteer Services $85 0% $71 1%
Other $27 0% $86 1%
Total Support & Revenue $17,540 100% $11,412 100%
Expenses (In the thousands) fy 2009 fy 2008
The Bowery Mission Programs4 $6,313 58% $5,972 54%
Kids With A Promise Programs5 $1,591 15% $1,859 17%
Total Program Services $7,904 73% $7,831 71%
Development & Public Awareness $1,784 16% $1,767 16%
Management & General $1,159 11% $1,453 13%
Total Expenses $10,847 100% $11,051 100%
1 Consolidated summary for Christian Herald Association (The Bowery Mission & Kids With A Promise),
Heartsease Home, and Christian Herald Housing Development Fund Corporation (operating The Bowery
Mission Transitional Center). This includes all operating activities and excludes non-operating impacts (i.e.,
return on investments and depreciation expense).
2 Includes a significant unrestricted legacy gift of $6,536,000. A joint task force of Directors and Management
has been formed to recommend to the Board of Directors how these funds should be used, both wisely
and for the benefit of the individuals Christian Herald serves for years to come.
3 Includes fees for outside groups using Mont Lawn Camp and Retreat Center and nominal
fees for Kids With A Promise programs.
4 Includes The Bowery Mission, The Bowery Mission Women’s Center, The Bowery Mission
Transitional Center and Gift-in-Kind Operations.
5 Includes Kids With A Promise in-city programs and Mont Lawn Camp and Retreat Center.
OuR BOARD Of DIRECTORS
Jan Nagel, Chairman Bruce Maasbach
Partner Managing Director
KPMG-LLP Luxury Mortgage
New York, NY New York, NY
Nicholas J. DeMarco Edward H. Morgan
CEO President and CEO
Active Brands Christian Herald Association
New York, NY New York, NY
Dudley G. Diebold Daniel Ness
Investor Administrator, Retired
Roxbury, CT Lancaster, PA
Henry Higdon Miguel Sanchez
Managing Partner Associate Professor
Higdon Partners LLC Nyack College
New York, NY Nyack, NY
Victor J. Huebner Beverly Ann Sloan
Managing Director, Retired Business Representative
TD Securities Actor’s Equity Association
Dobbs Ferry, NY New York, NY
Stacy Hock Charles W. Veth
Volunteer Founder and President
New York, NY CVM, Inc.
Founder and President Thomas R. Vogeley
Connecticut Marketing Associates Investor
Wilton, CT Doylestown, PA
Donald Kolowsky Vaughn Weimer
Division President, Retired Managing Director
Pfizer Inc. Oaktree Asset Management, LLC
Niantic, CT New York, NY
Upper Montclair, NJ
OuR SENIOR MANAgEMENT
President & CEO
Vice President of Operations
Chief Financial Officer
Director of Development
132 Madison Avenue
New York, NY 10016
design, photography & art direction:
special events photo, page 17:
Jeffrey B. Calenberg
writing and production:
Regis A. Saxton
The Bowery Mission and Kids with
A Promise are ministries of Christian
1 4/29/2004, 3:05 PM
herald Association, inc.
Administrative Headquarters 132 Madison Avenue New York, NY 10016
8 0 0 - B O W E R Y- 1 w w w. b o w e r y. o r g i n f o @ b o w e r y. o r g