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At fMC NYC, Facebook introduced three new marketing solutions to help businesses achieve better outcomes on the worlds most popular social networking platform.
Pages have been overhauled to give brands more creative control over how they tell their brand story.
Facebook’s Reach Generator guarantees your reach 75% of your fan base and an estimated 50% of your fans each week, a huge improvement on current estimates of 16% - comScore, March 2011.
Finally, Facebook Premium distributes your posts on peoples homepages as a sponsored story, in their newsfeed on their desktop or mobile device or on the Facebook log out page, ensuring your content is seen at the right time in the most impactful place.
This guide will help you navigate these new solutions, making sure you’re ready to take full advantage of these innovations which have been designed to help you be more relevant to your customers.