Why Home Ownership Matters<br />Home ownership is under attack<br />Media, public policy officials and consumers have ques...
The Campaign<br />Legislative & political advocacy<br />Media & consumer outreach<br />Research<br />Coalition building<br...
Legislative & Political Advocacy<br />Issues<br /><ul><li>Mortgage Interest Deduction
Reform of government-sponsored enterprises (Fannie, Freddie)
Qualified Residential Mortgages (QRM)</li></ul>Activities<br /><ul><li>All-member and consumer calls for action
Member visits to Capitol Hill
Meetings with regulators
Coalition building
Advocacy advertising</li></li></ul><li>Media & Consumer Outreach<br />Home Ownership Matters bus tour<br />Earned media ou...
Home Ownership Matters Bus Tour<br /><ul><li>Align consumers and REALTORS® under a common cause.
Create positive impacts & impressions with:
NAR members
Members of Congress
Consumers
Local media
Multiply the reach of our messages on issues like MID and GSEs, and get Congress’ attention.</li></li></ul><li>Home Owners...
St. Louis, MO
Topeka, KS
Omaha, NE
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Home Ownership Matters

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  • Home Ownership Matters Coalition Partners: Habitat for HumanityNational Association of Hispanic Real Estate ProfessionalsCenter for Responsible Lending, National Association of Real Estate BrokersCredit Union National AssociationNational Community Reinvestment CoalitionNational Council of State Housing AgenciesAsian Real Estate Association of America
  • The ads direct consumers to HouseLogic, where they can find even more information related to the Home Ownership Matters campaign.
  • Home Ownership Matters

    1. 1.
    2. 2. Why Home Ownership Matters<br />Home ownership is under attack<br />Media, public policy officials and consumers have questioned the value of home ownership<br />We need to keep home ownership first on the nation’s public policy agenda<br />Our future depends on it<br />
    3. 3. The Campaign<br />Legislative & political advocacy<br />Media & consumer outreach<br />Research<br />Coalition building<br />Third-party support<br />Resources for members, AEs<br />
    4. 4. Legislative & Political Advocacy<br />Issues<br /><ul><li>Mortgage Interest Deduction
    5. 5. Reform of government-sponsored enterprises (Fannie, Freddie)
    6. 6. Qualified Residential Mortgages (QRM)</li></ul>Activities<br /><ul><li>All-member and consumer calls for action
    7. 7. Member visits to Capitol Hill
    8. 8. Meetings with regulators
    9. 9. Coalition building
    10. 10. Advocacy advertising</li></li></ul><li>Media & Consumer Outreach<br />Home Ownership Matters bus tour<br />Earned media outreach<br />Advertising <br />Real Estate Today Radio<br />HouseLogic.com<br />
    11. 11. Home Ownership Matters Bus Tour<br /><ul><li>Align consumers and REALTORS® under a common cause.
    12. 12. Create positive impacts & impressions with:
    13. 13. NAR members
    14. 14. Members of Congress
    15. 15. Consumers
    16. 16. Local media
    17. 17. Multiply the reach of our messages on issues like MID and GSEs, and get Congress’ attention.</li></li></ul><li>Home Ownership Matters Bus Tour<br /><ul><li>Chicago, IL 3/4-3/5
    18. 18. St. Louis, MO
    19. 19. Topeka, KS
    20. 20. Omaha, NE
    21. 21. Denver, CO 3/18-3/19
    22. 22. Ogden, UT
    23. 23. Boise, ID
    24. 24. Portland, OR 3/25-3/26
    25. 25. Spokane, WA
    26. 26. Helena, MT</li></li></ul><li>Home Ownership Matters Bus Tour<br />27.3 million impressions<br />$3.95 million ad value<br />Meetings with editorial boards<br /><ul><li>Chicago Tribune
    27. 27. Chicago Daily Herald
    28. 28. Portland Oregonian
    29. 29. Portland Business Journal</li></li></ul><li>Home Ownership MattersPositive vs. Opposing Media Coverage<br />
    30. 30.
    31. 31.
    32. 32. Real Estate Today Radio<br /><ul><li>150 stations including every top-15 market in America, making RET Radio the fastest growing real estate program in radio
    33. 33. On-air in 45 states across the country
    34. 34. Listener base: 3.2 million consumers per month
    35. 35. Visit RET Radio’s station finder to locate your local station: www.retradio.com/stationfinder.php</li></li></ul><li>Research<br />NAR-Harris Interactive<br />95% of owners and 72% of renters believe that over a period of several years, it makes more sense to own a home<br />93% of owners surveyed would buy again<br />The majority of renters (63%) say they are likely to purchase a home at some point in the future<br />Allstate/National Journal<br />79% of Americans believe owning a home is a better financial decision than renting<br />89% of owners would choose to buy again<br />Pew Research Center<br />80% of Americans believe owning a home is the best long-term investment a person can make<br />81% of renters aspire to own a home<br />
    36. 36. Resources for Associations<br />www.realtor.org/homeownership<br />Latest issue updates from NAR<br />Media outreach tools and resources<br />HOM weekly activity report <br />Recent news articles<br />Blog posts<br />Videos and webinars<br />Research and data points<br />Widget for your website<br />
    37. 37.
    38. 38.
    39. 39.
    40. 40.
    41. 41.
    42. 42. For more information: www.realtor.org/homeownership<br />
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