Home Ownership Matters
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Home Ownership Matters

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  • Home Ownership Matters Coalition Partners: Habitat for HumanityNational Association of Hispanic Real Estate ProfessionalsCenter for Responsible Lending, National Association of Real Estate BrokersCredit Union National AssociationNational Community Reinvestment CoalitionNational Council of State Housing AgenciesAsian Real Estate Association of America
  • The ads direct consumers to HouseLogic, where they can find even more information related to the Home Ownership Matters campaign.

Home Ownership Matters Home Ownership Matters Presentation Transcript

  • Why Home Ownership Matters
    Home ownership is under attack
    Media, public policy officials and consumers have questioned the value of home ownership
    We need to keep home ownership first on the nation’s public policy agenda
    Our future depends on it
  • The Campaign
    Legislative & political advocacy
    Media & consumer outreach
    Research
    Coalition building
    Third-party support
    Resources for members, AEs
  • Legislative & Political Advocacy
    Issues
    • Mortgage Interest Deduction
    • Reform of government-sponsored enterprises (Fannie, Freddie)
    • Qualified Residential Mortgages (QRM)
    Activities
    • All-member and consumer calls for action
    • Member visits to Capitol Hill
    • Meetings with regulators
    • Coalition building
    • Advocacy advertising
  • Media & Consumer Outreach
    Home Ownership Matters bus tour
    Earned media outreach
    Advertising
    Real Estate Today Radio
    HouseLogic.com
  • Home Ownership Matters Bus Tour
    • Align consumers and REALTORS® under a common cause.
    • Create positive impacts & impressions with:
    • NAR members
    • Members of Congress
    • Consumers
    • Local media
    • Multiply the reach of our messages on issues like MID and GSEs, and get Congress’ attention.
  • Home Ownership Matters Bus Tour
    • Chicago, IL 3/4-3/5
    • St. Louis, MO
    • Topeka, KS
    • Omaha, NE
    • Denver, CO 3/18-3/19
    • Ogden, UT
    • Boise, ID
    • Portland, OR 3/25-3/26
    • Spokane, WA
    • Helena, MT
  • Home Ownership Matters Bus Tour
    27.3 million impressions
    $3.95 million ad value
    Meetings with editorial boards
    • Chicago Tribune
    • Chicago Daily Herald
    • Portland Oregonian
    • Portland Business Journal
  • Home Ownership MattersPositive vs. Opposing Media Coverage
  • Real Estate Today Radio
    • 150 stations including every top-15 market in America, making RET Radio the fastest growing real estate program in radio
    • On-air in 45 states across the country
    • Listener base: 3.2 million consumers per month
    • Visit RET Radio’s station finder to locate your local station: www.retradio.com/stationfinder.php
  • Research
    NAR-Harris Interactive
    95% of owners and 72% of renters believe that over a period of several years, it makes more sense to own a home
    93% of owners surveyed would buy again
    The majority of renters (63%) say they are likely to purchase a home at some point in the future
    Allstate/National Journal
    79% of Americans believe owning a home is a better financial decision than renting
    89% of owners would choose to buy again
    Pew Research Center
    80% of Americans believe owning a home is the best long-term investment a person can make
    81% of renters aspire to own a home
  • Resources for Associations
    www.realtor.org/homeownership
    Latest issue updates from NAR
    Media outreach tools and resources
    HOM weekly activity report
    Recent news articles
    Blog posts
    Videos and webinars
    Research and data points
    Widget for your website
  • For more information: www.realtor.org/homeownership