Top 10 Tips To Keep Your Brand On Target

Top 10 Tips To Get Your Brand On Target

1. FocusWhat is your focus?Do you have a point of genuine differentiation?Do you give your customers a reason to choose you instead of your competition?

2. ConnectionWhy should consumers care about you?What draws them to you and calls them to connect with you?

3. HarmonyHow do your materials look?Outdated logo?Clip art imagery?Mismatched colors?If every single touchpoint isn’t in harmony,the disconnect will be off-putting to your consumers.

4. ConsumersKnow everything you can about your Why do they do business with you?current consumers. What are their wants? Their needs? Who are they? What are they all about? The more you know about their expectations, the better job you will do to exceed them.

5. TeamUnless you are a sole proprietor, there is no way you aresolely responsible for every single contact with consumers.Is everyone on the same page?Does every team member know the answerto questions consumers might ask?If you aren’t on message, you can’t be surprised if consumersare confused about who you are and what you stand for.

6. MissionNot the mission statement.What is the mission of the company?What do you stand for?What causes do you support?Why do you get up every morning?And it can’t be just to make money.You have to have a purpose - otherwise why do it?

7. ConversationObviously you know by now that it’s not enoughto just use traditional mass media to broadcasta message at consumers. You have to engage ina conversation with consumers. How do you dothat?

8. ContentCreate content.Encourage participation.Position yourself as the expert.Share your knowledge.Broaden your appeal.

9. InnovateIf you are still doing the same way it’s alwaysbeen done then you can rest assured that it isn’tworking the same way it used to work.Never has the phrase ‘innovate or die’ been morerealistic. Find ways to improve. Don’t change forthe sake of change. But do change for the oppor-tunity to be more successful.

10. FunNone of it is worth it if it’s not fun. Gone are the years of working the assemblyline for 40 years and getting the gold watch. It’s not practical for it to be a party24/7 but you can’t be successful if it’s a grind. Find a way to keep it interesting.Make it challenging. Let it be fun.

Top 10 Tips To Keep Your Brand On Target

by RANSON on Jun 26, 2011

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