Incorporating Video into SharePoint - webcast featuring SharePoint Joel


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Communicating in the enterprise is increasingly done through video — from corporate communication, training, and employee engagement, to marketing, customer service, and more. Companies want to centralize, manage, and make video discoverable in the same ways they have so successfully done with text-based materials over the past 20 years. To do so, though, video must be elevated to a "first-class citizen" within existing enterprise content management systems.
Join RAMP & Joel "SharePoint Joel" Oleson on 45-minute live webinar. You will learn about:
- The current state of video and key use cases for video in the enterprise
- Incorporating video into existing content management implementations (like SharePoint)
- The steps you can take to make video a first-class citizen in your enterprise
Your Hosts: Nate Treloar, VP & GM Enterprise, RAMP and SharePoint Joel
Who Should Attend: Anyone who’s interested in making video in the enterprise more valuable, more versatile, and more contextual. If you create, distribute, manage or use video in your enterprise, don’t miss this webinar.

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  • Technology, devices, and software for creating high quality video have become ubiquitous……resulting in exploding amounts of video content being used to communicate inside and outside the enterprise……making video an integral part of all enterprise platforms is now mission critical
  • As video productions costs come down, the volume of video has gone up. At the same time, so has the complexity of making this video accessible to the target audience (employees, customers, partners) and the tools they use everyday to find information (search, E/WCMS).This is what happened 10 years ago with documents and “document management” about 10 years ago and what spurred the interest in “enterprise search” solutions to deal with “information overload”.
  • Analyst agree that video is growing, both in terms of volume and the need to expose to search.
  • So let’s talk about how we make video valuable. Our value is generated across four core principles. The first is we help make your videos more discoverable. If your content can’t be found, it’s not going to be consumed, so RAMP’s solutions help ensure your videos are discovered across major search sites, like Google, Bing; major social sites and within all of the content you produce on your website as well. Second, if people won’t engage with your content, you won’t have a very large business opportunity. And our technology is unique in that it drives more video streams per session, longer video time on site, and more overall engagement with your video assets. And we do that with our award-winning lean-forward video solutions, which we’ll demonstrate later. We help you make your video more versatile. The reality today is that your video needs to be discovered and consumed across all platforms – web, mobile, connected devices, and TVEverywhere. And finally we make your video more monetizable. Our technology uses the same approach for enhancing discoverability and engagement to help you both generate more inventory around your video and target inventory better to your video. We do that with our powerful metadata approach which generates contextual cues and targeting around video assets in a very unique way. <click>
  • Enterprises are using video across a variety of critical business applications. Video used for employee-facing applications have been shown to increase employee engagement, job satisfaction, work efficiency and effectiveness, and employee retention. New employees these days (the “millenials”), informed by their experiences using the Web, no longer expect video – they demand it.
  • Video used for customer-facing applications is a proven, powerful tool for driving corporate brand and reputation and, ultimately, revenue.
  • A little bit about RAMP as we get started. Our premise is that We Make Video Valuable. Our goal since we started is to help you derive more value from all the content you produce. We’re a successful company; we were founded in 2005. We’re ventured backed and we reached profitability last year (2012). Late in 2012 we raised a growth round and now are continuing to invest for growth. Our technology has a terrific track record. It is a cloud-based solution. We serve some of the largest media companies in the world and have been doing so for the past 6-7 years. This technology has been proven at huge scale with tremendous reliability. This positions us well to provide a solid, scalable solution to businesses using video for internal and external communication as well. Our core differentiator is the unique IP we were born with as a result of spinning out of a government research lab called BBN Technologies in Cambridge, MA. BBN has been around since WWII but over the past 20 years developed speech-to-text, natural language processing and search technology for broadcast television and telephony indexing. And we’ve used that technology and put it into a cloud solution to help make your video more valuable.
  • The RAMP Platform consists of three major technologies. The first is MediaCloud. This is where the assets are ingested and then value-enriched. We do this through our unique patented metadata generation capability. So we create time-coded transcripts, time-coded tags; we render thumbnails and we also do transformation services on those videos, including encoding, storage and streaming. So MediaCloud is where you enrich and manage all of the content as it comes into the system. Second, we optimize all that content with our MetaQ matching engine. This is where all the metadata we produce for your videos as well as articles, galleries, slideshows, etc., is indexed. So MetaQ is the search index that we provide, as well as the matching engine for serving related content (and related ads) around that video content. Third is MetaPlayer; this is how all of that enrichment gets delivered to the end user. MetaPlayer is a Javascript and HTML5-based framework, and it wraps around virtually any popular video player technology, including Brightcove, Kaltura, YouTube and many others. This is where all that metadata enrichment and related content actually gets delivered to your end user. This makes all of your video metadata-powered so users can search within the video, use jump-to navigation, and you get the ability to synchronize and display related content across both the first and second screen. The resulting goal being taking advantage of the fact that videos have a timeline. Unlike any other content, videos are unique in that they have a timeline. The ability to enrich that timeline really sets video apart in terms of its ability to generate tremendous value for publishers and for the end users as well. These three components are designed to deliver that value on behalf of our customers.
  • Tight integration of RAMP MediaCloud’s video management services with SharePoint means that familiar tools are available to simplify video asset management and to make video natively accessible to all information workers and all SharePoint workloads include: Search, Content Management, Social, Analytics, Workflow, etc…RAMP provides custom Web Parts for creating engaging end media player experiences and enhances the out-of-the-box SharePoint search to make audio and video content more natively searchable and discoverable.
  • Incorporating Video into SharePoint - webcast featuring SharePoint Joel

    1. 1. RAMP.com7/31/2013 Leverage SharePoint for Video in your Enterprise
    2. 2. Welcome! Today’s Presenters: Nate Treloar VP and GM of Enterprise, RAMP Joel Oleson Managing Director, Salient6 ©RAMP 2013
    3. 3. Agenda • The State of Enterprise Video • Video in SharePoint: The Good, The Bad & The Ugly • The RAMP Platform • Demonstration • Q&A ©RAMP 2013
    4. 4. State of Enterprise Video Content ©RAMP 2013 Technology, devices, and software for creating high quality video have become ubiquitous…
    5. 5. State of Enterprise Video Content Video is the New Document …driving down the cost of creating high quality video content… …and increasing the complexity of video search & content management ©RAMP 2013
    6. 6. Why Video Matters “By 2016, the sum of all forms of video will exceed 86% of global consumer traffic.” “Clients tell Gartner that the amount of video in their organizations is increasing at rates varying from 50% to 200%, annually.” “At YE2017, the best result for more than 50% of searches at Global 2000 companies will not be a textual document.” Cisco, “Video Networking Index: 2001-2016”, May 2012 Gartner, “Organizational 'YouTubes' Demand a New Video Responsibility”, Feb 2012 Gartner, Symposium ITXpo, “To the Point: Beyond Google and Siri” Oct 2012 ©RAMP 2013
    7. 7. Enhance discovery across search and social sites, applications, & within embedded articles. MORE Discoverable Making Video Valuable CONFIDENTIAL 7 Increase video views and session length with “lean-forward” interactive video MORE Engaging Access video across web, mobile and connected devices. MORE Versatile Drive profitability and productivity by attaching video consumption to business outcomes. MORE Actionable ©RAMP 2013
    8. 8. Use Cases for Enterprise Video Employee-facing • Enhance eLearning • Engage employees • Encourage knowledge sharing • Promote corporate culture Drive productivity ©RAMP 2013 Collaboration & Knowledge Management Corporate Comm.Training
    9. 9. Use Cases for Enterprise Video Customer-facing • Build brand • Decrease customer service costs • Promote products & services Drive revenue ©RAMP 2013 Customer Service MerchandizingMarketing
    10. 10. It’s Time for Video to Become a First-Class Citizen of the Enterprise One of the Most Popular Activities on the Internet • 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore) • Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report) ©RAMP 2013
    11. 11. What’s New in SharePoint 2013 for Video • HTML5 player and Silverlight player • Digital Asset Content Type • Videos are automatic document set • Video thumbnail enhancements • New video player page • Video embedding • Drag-and-drop videos ©RAMP 2013
    12. 12. What’s New in SharePoint 2013 for Video • More social: tag people for a video • Play videos from mobile devices • Tagging, ratings • Support for multi bitrate and codecs • Search vertical for videos • Video search results call-out ©RAMP 2013
    13. 13. Video Content Type ©RAMP 2013
    14. 14. Thumbnail Capture ©RAMP 2013 • Server generated −Sometimes automatic • Client generated −Capture from video −Upload picture −Picture from URL
    15. 15. The New HTML5 Player • Auto play • Multiple codecs • Touch enabled • Download link • Embedding ** Falls back to Silverlight if HTML5 is not supported ©RAMP 2013
    16. 16. ©RAMP 2013
    17. 17. Embed or Be Embedded • Upload video from my computer • URL or UNC to video file • Embed a video from the web ©RAMP 2013
    18. 18. Embed ©RAMP 2013 Paste Embed Code
    19. 19. Embedding External Content • Embed YouTube • Document set −add related content • People in video • Add thumbnail ©RAMP 2013
    20. 20. Call-Outs and Search Display ©RAMP 2013
    21. 21. Video Formats ©RAMP 2013 Mostly Works • WMV • OGV • MP4 Not Supported • AVI • MOV • 3GP • Etc…..
    22. 22. Not Always Perfect… ©RAMP 2013
    23. 23. Common Usability Issues • Thumbnails rarely auto generate • Finding the ability to add the Thumbnail is difficult • Knowing what file types and codecs are supported is trial and lots of error • Drag-and-drop times out frequently and often hangs (but works behind the scenes) ©RAMP 2013 • Sizes – very difficult to determine if upload will fail or succeed. • Defaults aren’t friendly – ratings off, metadata needs to be turned on • UI is a challenge for external embedding • Browsers handle playback different • IE 10 may not detect HTML5 support and require Silverlight download
    24. 24. About RAMP Awards The Next Generation Video Solutions We Make Video Valuable Started in 2005, Profitable and Growing Strong, Established Business Cloud-based solution delivers performance and cost-effectiveness Proven Technology Speech-to-text, Natural Language Processing developed over 20 years of gov’t funded R&D Unique Core IP ©RAMP 2013
    25. 25. MediaCloud Metadata Generation Transcription Tagging (NLP) Services Encoding, Storage & Streaming MetaQ Metadata Indexing Search & Discovery Rules Engine Related Content Ad Synchronization MetaPlayer Synchronized Metadata Search-Within Jump-to-navigation Mobile + Second Screen The RAMP Platform 1:80 1:90 2:00140 1:50 1:60 2:20 2:30 2:40 AUDIO THUMBNAILS TRANSLATIONS TAGS Source Videos ++ ©RAMP 2013
    26. 26. The RAMP Platform • Process −Automatically generate rich, time-coded metadata • Store −Secure, cloud-based storage • Deliver −Geographic distribution of content and adaptive streaming • Consume − Multi-format device encoding/transcoding Processing & Indexing Distribution & Streaming Secure Storage Multi-Device Encoding Integration UI Controls (Web Parts) Interactive Media Player Content Search Social Admin Analysis ©RAMP 2013
    27. 27. RAMP MediaCloud for SharePoint 27
    28. 28. Demos ©RAMP 2013
    29. 29. Q & A ©RAMP 2013
    30. 30. Thank You ©RAMP 2013