Top of the BOPs: Observations from building online business in Africa - by Stefan Magdalinski
by RAMP Group on May 18, 2010
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but this guy
These images all taken on a half hour drive across Nairobi
at that point Moore's law will have fulfilled Nick Negroponte's OLPC dream
Not everyone agrees with me, but my hunch is that netbook based access is going to be way bigger than people think in Africa.
Affordability: (price - profit =cost, not cost + profit = price)
Modern technologies (can't deliver first 2 without)
International standards of quality, sustainability and aesthetics - BOP consumers are discerning and brand conscious
modern tech - not a big yellow book
can't really talk about Kenya without it
March 2010 numbers
just under 50% of Kenyan adults have M-PESA (20% have bank accounts)
transparency - people trust Safaricom more than banks (which have been prone to crashes in the past)
safer than 'under the mattress'
Work may be intermittent and unreliable, makes managing peaks and troughs easier
Personal income increased by 5-30%, relative to a similar non-M-PESA user
M-PESA is the substrate that makes this possible for us
power users - phones are their primary device, way more sophisticated than in the UK (means can build more complex apps)
multi-modal -mix phone access with cyber access
I think that 21% number is way too low, especially in Nairobi
People reload their inboxes to use it like an IM client
Any site launching strategy in Africa needs to consider FBO as well as SEO